Vendor and valuation requests
Owners in Hove, Kemptown, Lewes or the suburbs asking who should sell their home. These come from local search and Facebook and Instagram, not from portal browsing.
Real Estate and Property · City · Brighton metro
Real estate lead generation for Brighton and Hove agents, managers and maintenance firms
Regency squares in Hove, student flats in Kemptown and London commuters in Lewes: Brighton property enquiries never arrive as one type.
A Hove landlord asking who could manage a flat, a Lewes owner wanting a valuation and a block manager needing a repair firm are all searching Google, and none of them is on Rightmove. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages that bring these enquiries to the right desk in your firm. We report cost per instruction and per managed property in pounds. Ask for the free audit.
- check_circle Seller, landlord, commercial and maintenance enquiries kept on separate pages
- check_circle Redress scheme membership shown on your property pages
- check_circle Your own stream of enquiries built next to the portals, not instead of them
What we do
Lead generation methods used in Brighton
Property lead generation in Brighton has six parts: Google Ads, SEO, social ads, web pages, tracking and routing. They are run for agents, managers and maintenance firms who follow up fast.
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Google Ads / Search
Google Ads shows your firm to landlords, sellers and businesses searching across Hove, Kemptown and Lewes. A block list of words keeps out portal browsers and job-seekers.
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SEO
SEO builds a page for each suburb and service, for lettings, sales and maintenance, and improves your Google Maps listing. People searching locally then find your firm without a portal.
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Meta Ads
Facebook and Instagram ads reach landlords and owners before they search, with a valuation or management offer. The same ads run again for people who visited a page but did not get in touch.
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Landing pages
Each offer gets a web page with its own form, so a seller, a landlord and a repair request never land in the same inbox.
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Tracking
Every call and form is labelled with the ad and suburb behind it, so the report shows which enquiries became instructions, managed properties or jobs.
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CRM routing
If you use a customer database, each enquiry goes straight to the right desk. That matters because valuation requests go cold quickly.
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Lead generation
The four kinds of Brighton property enquiry we go after
Not people browsing listings. Sellers, landlords, commercial tenants and owners, and maintenance jobs from Sussex coast streets your desks can serve.
Landlord and managed-door leads
Landlords weighing up a managing agent for a flat or terrace. Lettings enquiries and management enquiries go to separate pages and separate desks.
Commercial occupier and owner leads
Businesses looking for offices, shops or light-industrial space, and owners with a building to let or sell. This is a different buyer from someone house-hunting.
Property maintenance jobs
Managers and owners who need communal repairs, empty-flat turnarounds and block upkeep. For your maintenance crew this is a job to book, not a listing click.
Who we work with
Typical clients in Brighton
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Independent estate agents in Hove, Kemptown and Lewes who want valuation requests and landlord instructions to come to them directly.
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Property managers and lettings teams taking on more managed properties across Brighton, Portslade and Shoreham.
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Commercial agents and owners marketing offices, shops and light-industrial units around Church Road and Shoreham Harbour.
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Property maintenance firms handling communal repairs, empty-flat turnarounds and block upkeep for managers of flats and Regency conversions.
The local picture
Real estate and property marketing in Brighton: what to know
Your market
What is different about Brighton
Brighton property is unusually varied for its size. Regency terraces and squares in Hove and Kemptown, seafront flats that are often leasehold, student streets around the two universities and family houses in Patcham, Hollingbury and Goring all sit within a few miles.
Commuters arriving at Brighton station push some demand towards Hove and Lewes, while Worthing and Shoreham offer lower prices. Many converted flats need a managing agent and a repair contractor, which is why maintenance is a type of enquiry in its own right.
Rightmove, Zoopla and OnTheMarket are where most people browse for a home, so independent firms win work from landlords, sellers and businesses instead. Agents must belong to a redress scheme, and showing that on the page is part of earning trust.
Agency fees normally carry VAT at 20 per cent.
Your customers
How customers find you
The portals catch the shopper who is already looking at listings. You can win the people who search earlier, before any listing exists.
That might be a landlord asking who manages properties in Hove, an owner asking about valuations in Lewes, a business asking about offices in Shoreham or a block manager looking for a repair firm.
These people usually compare two or three firms before they ring. We build pages and ads for those searches and skip the portal search terms you would never outrank.
You get a monthly report of instructions (a signed agreement to sell or let), managed properties and maintenance jobs by suburb, in pounds.
Our approach
How HeyLead runs it for you
Google Ads covers searches such as landlord letting agent Hove and property maintenance Brighton, and the ads run only for the areas you can follow up.
SEO builds one page for each suburb and service, and we tidy your Google Business Profile (your listing on Google Maps).
Facebook and Instagram ads reach landlords and owners with a valuation or management offer, then show the ad again to people who visited your site but did not enquire.
Each offer gets its own page and form, so a repair request never lands in the sales inbox. Every lead is labelled with the ad and suburb that produced it.
If you use a customer database (a CRM), we can send each lead straight to the right desk, because valuation requests go cold quickly.
Building stock
seafront flats, Regency terraces, and Sussex suburban houses
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
UK estate agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Brighton
Buying Brighton as a single map
A sales desk, a lettings team and a maintenance crew rarely serve the same streets. A campaign that treats Brighton as one place sends Lewes sellers to a Hove desk. Match each campaign to the people who will follow up.
Competing with the portals on their own searches
Rightmove, Zoopla and OnTheMarket will keep the people browsing listings. Bidding on those searches buys attention you do not need. A better target is landlords, sellers and managers, with pages that name the type of home.
Sales, lettings and repairs on one form
A valuation request and a leaking-roof message are different jobs. On one form they get mixed up and you cannot tell which one turned into work. Give each offer its own page and its own route to the right person.
How it works
How Brighton property lead generation runs, step by step
- 01
Choose the enquiry types and the streets
Seller, landlord, commercial and maintenance enquiries are different jobs. We pick the suburbs each desk can follow up, starting with Hove or Kemptown, and leave the rest out.
- 02
Set up search, pages and social ads
Google Ads buys the searches from people ready to act, SEO builds the suburb pages and Facebook and Instagram bring visitors back. Each offer has its own page so the form matches the job.
- 03
Send each enquiry to the right desk
Tracking, and a CRM if you use one, sends seller, lettings, commercial and maintenance enquiries to different people. The first reply then comes fast.
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Judge leads by what they turn into
We report cost per instruction, per managed property or per maintenance job, by suburb, in pounds. A cheap lead of the wrong type counts for little.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Brighton property management | Landlord or owner looking for a local managing agent |
| Brighton real estate agent | Seller or landlord, not someone browsing a portal |
| Brighton commercial real estate marketing | Owner or occupier with a building rather than a single listing |
| Brighton property maintenance | Manager or owner needing block, communal or empty-flat repairs |
Niches
Niches that match Brighton
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions about real estate and property in Brighton
Plain answers on lead types, methods, coverage and how Brighton enquiries are counted.
What leads do you generate for Brighton real estate? expand_more
Seller, landlord, commercial and property-maintenance enquiries that your desk can work around Hove, Kemptown and Lewes. We do not sell people browsing listings as the product. Each type of lead gets its own route and its own line in the report.
Which lead generation methods do you use in Brighton? expand_more
Google Ads for people searching now, SEO for suburb and service pages, Facebook and Instagram ads for reach and repeat visits, and a web page for each offer. Reports show cost per qualified lead. Sending leads to the right desk through a CRM is optional.
How is this different from Rightmove, Zoopla and OnTheMarket? expand_more
The portals bring people browsing listings. We build your own stream of landlords, sellers and managers who contact you directly. We work alongside the portals and do not try to replace them.
How do you measure lead quality? expand_more
By cost per instruction, per managed property and per maintenance job, split by suburb. A bare cost per lead hides whether the enquiry was a sale, a letting or a repair. So we count each type on its own.
Which parts of Brighton can a campaign cover? expand_more
The places your agents, managers or maintenance crews can follow up. That often begins with Hove and Kemptown and reaches Lewes only when someone can get there quickly. We leave out the rest so the budget is not wasted.
What do you need from me to start? expand_more
Access to your website, your Google Business Profile and any ads accounts, plus the areas you cover and your redress scheme details. It helps to know how many new instructions or managed properties you can handle each month. We set up whatever is missing with you.