One circle drawn over a long coast
Set the target as Brighton plus fifteen miles and Worthing and Lewes clicks land on a Kemptown crew. Draw campaigns around real routes instead, and switch off places the van cannot reach before close.
Google Ads · City · Brighton metro
Google Ads in Brighton, built around Hove, Kemptown and Shoreham drive times
Rush hour on the A259 turns a good Shoreham click into a job your Hove van cannot reach.
Google Ads pays off in Brighton when a van, a negotiator or a cleaning team can answer the click the same day. HeyLead is an agency that runs your account week to week. We split campaigns by Hove, Kemptown, Shoreham, Worthing and Lewes drive time, keep urgent jobs apart from planned ones and count the calls and forms that turn into booked jobs. Budgets and results are in pounds. Ask for the free audit and bring your last ninety days of ad spend.
- check_circle Areas drawn around real drive times, with places you cannot reach switched off
- check_circle Ads shown only for searches close to the words you choose, with a block list that grows every week
- check_circle Call tracking and form tracking that count booked jobs, not just clicks
What we do
What runs alongside Brighton Google Ads
Paid search is the fast layer. SEO, Facebook and Instagram ads and your web pages share the same suburb list, so budget can move between them.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Owner-led firms that use Google Ads in Brighton
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Heating, plumbing and electrical firms with a fixed driving range from Hove out to Worthing or Lewes.
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Property managers and lettings teams who want landlord enquiries from Hove and Kemptown, not clicks from streets they never manage.
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Cleaning firms selling end of tenancy and office contracts where crews start at fixed hours.
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Owners choosing a Google Ads company in Brighton who want weekly management, not a set-and-forget account.
The local picture
Google Ads in Brighton: what to know
Your market
What is different about Brighton
Brighton paid search covers a coastal strip, not a circle. Kemptown, the centre, Hove, Portslade and Shoreham line up along one road, with Worthing further on and Lewes over the Downs. A car crawls between them at peak hours.
The price of a click varies with the trade and the season, so we set budgets from your margins in pounds, not from a guess. Cold weather brings heating call-outs, spring brings pest work and the university calendar shapes cleaning demand.
Housing is Regency terraces, seafront flats and Sussex suburban houses, which changes the words people type. We also use Google's Local Services Ads and Maps placements where Google offers them for your trade.
Estate agents show redress scheme membership and trades show Gas Safe or Part P. Those registrations stay with you while HeyLead manages the account.
Your customers
How customers find you
Searches from people ready to act look like emergency plumber Hove, boiler repair Worthing, end of tenancy cleaning Brighton and landlord valuation Kemptown. Owners looking for help with the ads themselves type agency, company or contractor plus Brighton.
We buy the searches you can answer today and hold back broad words that bring browsers. Job-seeker and DIY phrases go on a block list so you do not pay for them. A good click ends in a call or form from a postcode you serve.
Your report shows booked jobs and the cost of each one by suburb, in pounds, next to the raw call count.
Our approach
How HeyLead runs it for you
We start with the map. We build separate campaigns by drive time, and switch off places your team will not go. Then we split urgent searches from planned ones so each gets its own wording, bids and page.
Ads show only for searches close to the words you chose, and we check the real search terms every week and add unwanted ones to the block list.
Call buttons and call tracking show which advert produced which call, and ad times follow the hours someone is there to answer. Each suburb and offer lands on its own page. The account counts booked work, not just people who loaded a form.
About the area
seafront flats, Regency terraces, and Sussex suburban houses
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
Common Google Ads mistakes in Brighton
Every click sent to the homepage
A Hove boiler search that lands on a general homepage wastes the price you just paid. The page has to repeat the suburb, the service and the phone number the searcher was looking for.
Judging the account by cost per click
A cheaper click that never books work is a worse click. In Brighton the number to watch is what you pay for each booked job, and what that job is worth, by area.
How it works
A Brighton Google Ads account, in order
- 01
Map the day's drive
You show us where the team can be by mid-afternoon. We turn that into groups of suburbs, with clear exclusions for places you would turn down.
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Build the search campaigns
Urgent and planned searches are separated, and unwanted words are on the block list before launch. Every group of ads points at a page that names the suburb.
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Set up tracking you can trust
We use call tracking, form tracking and, where possible, a booked-job signal from your diary or customer database. If the account now counts button clicks as wins, we fix that first.
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Read the search terms every week
We add new block words and move budget between Hove and Kemptown. Each month you get a short note in pounds on what booked and what did not.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Brighton | Owner shortlisting an agency that will split the coast by area |
| ppc agency Brighton | Paid search help for owner-led firms, not only shops |
| google ads contractor Brighton | An owner deciding between one freelancer and an agency team |
| google ads company Brighton | An owner comparing agencies on how they work and what they report |
| Brighton google ads management | Ongoing account care, not a one-week setup |
Niches
Industries we cover in Brighton
Testimonials from HeyLead clients
From other HeyLead clients
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Questions about Google Ads in Brighton
Plain answers for owners choosing a Google Ads agency in Brighton, where best means coverage and tracking.
Who is the best Google Ads agency in Brighton? expand_more
The useful choice is an agency that refuses one coast-wide circle, sends Hove clicks to a page written for Hove and shows booked work in pounds. HeyLead runs Brighton accounts that way. We do not sell a ranking badge, and we say what we cannot measure.
Can you run PPC for a firm that only works around Hove? expand_more
Yes, and a tight area is often the best case. We limit the ads to the streets you cover and switch off the rest. Shoreham and Worthing stay out of the account until you can serve them.
Will you bid on every Brighton keyword? expand_more
No. We buy the searches that match work you do and can reach. We leave out directory hunters, job-seekers and price-only browsers, and the list of excluded words matters as much as the list you buy.
Do you use Local Services Ads or Google Maps? expand_more
Where Google offers them for your trade and area, yes, alongside normal search campaigns. We will not open a new placement just to look busy.
How do Google Ads and SEO share the Brighton work? expand_more
SEO builds organic pages over months, while Google Ads covers urgent and gap searches immediately. Both use the same suburb pages, so nothing is written twice.
What do you need from us to start? expand_more
Send a free audit request with your last ninety days of ad spend, the suburbs you serve, your working hours and whether calls are tracked today. We reply with a campaign plan and a budget split in pounds.
How soon will the calls start? expand_more
Search ads can bring calls within days of launch, but the first few weeks are for learning which searches book. After that the block list and the suburb split settle down. We set expectations by suburb and do not promise a fixed number of calls.