Student moves in Brighton bunch up around summer and September, so a cleaning firm's phone rings in bursts.
Brighton cleaning firms sell three quite different things: end of tenancy cleans for flats and shared houses, regular home cleaning, and contracts for offices, shops and restaurants. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages for each of them around Hove, Kemptown, Shoreham and Lewes. We report booked cleans in pounds. Ask for the free audit and bring your current rota, so we can see what you can cover.
What we do
Web pages, Google Ads, local SEO and Facebook and Instagram ads work together, and each starts from the postcodes your crews can serve on a normal day.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
End of tenancy specialists working the flats around Kemptown, Hanover and the university areas between lets.
Commercial crews cleaning offices, shops and restaurants along Western Road, Church Road and the Shoreham business areas.
Holiday-let changeover teams handling seafront flats and Lewes cottages on tight guest turnaround days.
Home cleaning firms with regular rounds who want more clients in Hove and Portslade without travelling the whole coast.
The local picture
Your market
Cleaning demand in Brighton follows the letting calendar and the seafront. Kemptown, Hanover, Preston Park and the streets near the two universities change tenants in bursts around summer and September. Letting agents want each flat checked out clean against the inventory.
Regency terraces mean stairwells, sash windows and shared halls, while seafront flats add salt on the glass and long communal corridors. Further west, Hove and Portslade have family houses and small commercial units, and Shoreham and Lewes have offices, workshops and Georgian conversions.
Access rules, permit parking and lift bookings decide whether a crew can take a job. A coast-wide advert therefore brings work you cannot do. Where a client asks for insurance or vetting paperwork, we show what your firm holds.
Our fees carry VAT at 20 per cent.
Your customers
Tenants search end of tenancy cleaning with a postcode or area name, and they want a price and a date that same day. Letting agents ask around and search less.
Facilities managers search commercial cleaning Brighton, weigh up a contract and want proof of staffing before they call. Holiday-let hosts need changeover cover at short notice. Each group gets its own page, phone route and form.
We do not chase the cheapest-cleaner directory clicks. You see booked cleans, signed contracts and the cost of each booking, by suburb, in pounds.
Our approach
We begin with your rota: which postcodes a team can reach and which hours are free. Google Ads is set up by suburb and by type of job, with a block list of words that keeps out job-seekers, DIY and cheap-cleaner searches.
Local SEO builds pages for Kemptown, Hove and Shoreham cleans and sets up your Google Business Profile (your listing on Google Maps) with the right service areas.
Facebook and Instagram ads reach landlords and hosts with a check-out clean offer, and show it again to people who visited your site. Every form asks which job it is, and call tracking shows which advert made the phone ring.
About the area
seafront flats, Regency terraces, and Sussex suburban houses
Licences you show on your page
Insurance and staff vetting details held by your firm
Common mistakes
A student flat in Hanover on moving-out day and an office contract in Shoreham need different crews, hours and prices. Put both under one general cleaning advert and your rota cannot answer either well. Split the offers and the pages.
Tenants want a same-day quote. Facilities managers want references and a site visit. On a shared form both get the same treatment, and the contract enquiry waits behind the flat clean.
Cleaning listing sites send people who compare on price alone. A page that names the flat type, the access notes for blocks and the areas you cover puts off those people and leaves the ones ready to book.
How it works
List your teams, their start times and the furthest postcode each can reach before an access window closes. Drop what you cannot staff, even if it looks like a big market.
End of tenancy, home cleaning and commercial contracts each get a page, a form and a phone number. Holiday-let changeovers join only if you already do them.
Flats with shared hallways, Regency terraces, family houses, small offices. Say what you clean and what access you need, so bad-fit enquiries fall away early.
We report the cost of each booked clean and each signed contract, by suburb, in pounds. Then we move budget between Kemptown and Hove as bookings show.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Brighton end of tenancy cleaning | Tenant or agent needing a move-out clean with a date |
| Brighton commercial cleaning | Office, shop or restaurant contract |
| office cleaner Hove | Facilities manager, not a house clean |
| Kemptown cleaners | Suburb-level home or flat cleaning |
| holiday let cleaner Brighton | Host needing changeover cover |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Plain answers for cleaning firm owners weighing up a marketing team in Brighton.
Start where your teams already work and travel time is short. That is usually Hove and Kemptown for flats, or Shoreham and central Brighton for offices. We add Worthing or Lewes only when the rota can carry them.
No. The buyers, timing and proof are different, so each gets its own ad group, page and form. Sharing them muddles the reporting and slows down the contract enquiry.
Yes, if you already run changeovers. It gets its own page for hosts and letting managers, with access, linen and turnaround details, and it stays off the home cleaning form.
Only what your firm holds, and only where a client would ask for it. We never claim a credential you do not have. HeyLead is the marketing team, not the cleaning firm.
Forms record the type of job, and call tracking records where the call came from. Once your diary or a simple sheet shows what was booked, we report the cost of each booked clean and signed contract by suburb, in pounds.
Your rota, the areas you can reach and the job types you want more of. We also need access to your website, Google Business Profile and any ads accounts, plus the insurance details you want shown. Anything missing we set up with you.
Other pages for this city.