One homepage for every click
A Hove boiler advert that lands on a homepage full of services will lose the visitor. The page has to carry on the promise of the advert, with the suburb, the offer and a number in view.
Brighton has no shortage of web studios, but few build the page a Hove boiler search lands on at seven in the morning.
Most people reach a Brighton firm's website from a phone, in a hurry. HeyLead builds landing pages (a page made for one offer) and fixes your existing site so the clicks you already pay for turn into calls. We work with owner-led firms around Hove, Kemptown, Shoreham, Worthing and Lewes. Each page carries real proof, one offer and a form that reaches the right person. Fees are in pounds plus VAT. Ask for the free audit and bring the pages that take your traffic now.
What we do
The site is the conversion layer. SEO, Google Ads and Meta decide which visitors arrive, and the page decides whether they call.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Firms paying for Google Ads into Hove and Kemptown whose clicks still land on a general homepage.
Lettings and sales teams who need Worthing and Lewes proof on the page, not stock photos of a generic street.
Heating and plumbing firms whose customers ring from a phone in a cold house and need a fast page.
Owners comparing a Brighton web design company with a freelancer and wanting the page tied to results.
The local picture
Your market
Brighton has plenty of web studios, so a clever homepage is not what sets you apart. A page that matches the search is. Someone typing Hove boiler service on a phone wants the trade, the place and a phone number, quickly.
Someone comparing lettings agents wants proof, a landlord form and clarity about who covers Kemptown. Housing is Regency terraces, seafront flats and Sussex suburban houses, so photos and words should say which you handle.
Estate agents show redress scheme membership, and heating and electrical firms show Gas Safe and Part P only where they hold them. HeyLead displays the registration line for you but never holds one. VAT at 20 per cent applies to web fees.
Your customers
The buyer here is usually an owner who has been told the website is the problem, or who pays for clicks and watches them fail. They type best web design company in Brighton, then compare studios.
What they need is more calls and forms from the visits they already get. We do not sell a rebrand for its own sake.
A good result is a page that shows the right offer for the suburb, loads quickly on a phone and records where each enquiry came from. You see the results in pounds.
Our approach
First we list the pages that now take paid and organic clicks, and rebuild those first. Each page has one offer, a headline naming the service and the place, a click-to-call button and a short form that asks which job it is.
Proof is real: registrations you hold, reviews you can quote and photos of your own work. Page templates for each suburb and service let you add Shoreham or Lewes later.
We test forms on real phones before launch, label pages so Google understands them, check mobile speed and hand over a version your staff can edit.
About the area
seafront flats, Regency terraces, and Sussex suburban houses
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A Hove boiler advert that lands on a homepage full of services will lose the visitor. The page has to carry on the promise of the advert, with the suburb, the offer and a number in view.
Brighton customers notice a page that could be in Manchester. Show your own vans, your own work and the types of home you handle, from seafront flats to Patcham semis.
If a landlord enquiry and a tenant complaint drop into the same inbox, one of them waits. Forms should ask what the enquiry is and route it, so the right person answers first.
How it works
We pull the addresses of the pages getting paid and organic visits and rank them by spend and by enquiries. The pages that lose the most visitors are rebuilt first.
A valuation page, an emergency page, an end of tenancy page. Each with a single next step and a number that connects.
Registrations you hold, real reviews, photos of local jobs and the suburbs you cover. Nothing borrowed from another firm.
Forms are tested on real phones, sources are tagged, and your team gets an editing guide before we step back.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best web design company in Brighton | Owner shortlisting a team that ties pages to enquiries |
| website designer Brighton | Firms wanting a person or team for a service site |
| landing page agency Brighton | Pages that sit behind Google Ads and Meta |
| Brighton web design | General local search, mixed intent |
| web design contractor Brighton | An owner looking for an agency to hire |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for owners choosing a web design company in Brighton, where best means calls from your pages and real proof.
Look for a team that builds pages around the search, names Hove or Kemptown where the visitor is, and ties each page to calls and forms in pounds. HeyLead builds Brighton pages together with the SEO and ad work. We do not claim a badge.
We work mainly with owner-led Brighton firms, including trades, cleaners and property businesses. Large brand websites with many sign-off stages are a different kind of project.
Only if it helps. Many jobs start with the pages behind paid clicks, then move on to fixing the site templates that lose enquiries.
Yes. We hand over a version staff can update for text, photos and offers, plus a short guide. Structure and tracking stay protected so edits do not break the forms.
SEO and Google Ads decide which searches to win, and these pages are where the clicks arrive. Facebook and Instagram ads bring people back to the same pages.
Bring the addresses of the pages now receiving paid visits, the suburbs you serve and any form or call numbers you trust. Ask for the free audit and we will reply with a page plan.
Scope decides both, so we quote after the audit, in pounds plus VAT. A focused set of landing pages moves faster than a full rebuild. We agree dates before any work starts.