On a Saturday in May, a Brighton feed is all festival line-ups and Fringe posters, so a boiler-service offer has to be plain and quick to read.
A letting agent in Hove, a cleaner in Kemptown and a heating firm in Worthing all sell to local households who are not searching yet. HeyLead is a marketing agency that sets up and runs your Facebook and Instagram ads (Meta), from the picture and wording to the form people fill in. You choose the offer and the places you cover, such as Hove, Kemptown, Shoreham, Worthing or Lewes. Results come back as jobs booked, in pounds. Send a free audit request to start.
What we do
Meta brings the offer to people who were not searching. Google, SEO and landing pages catch them when they are ready, using the same list of towns.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Lettings agents and property managers who want landlords in Hove, Portslade and Kemptown to ask for a rental valuation.
Cleaning firms selling end of tenancy cleans to landlords, students and holiday-let hosts near the seafront.
Heating, plumbing and pest control firms offering service plans and planned jobs to homeowners in Patcham, Hollingbury and Goring.
Owners tired of paying for likes who want to know which adverts led to a paid job.
The local picture
Your market
Brighton is crowded with things to look at on a phone. Gigs, beach events, restaurants, student nights and Pride fill the feeds, so a service ad has a second or two to earn attention.
The audience is mixed too. Kemptown and the centre have many renters, students and young professionals. Hove, Patcham, Hollingbury and Goring have more homeowners. Lewes and Shoreham are smaller towns with their own feel, and many people there take the train to work.
The homes vary as well. Seafront flats, Regency terraces and Sussex family houses each call for a different picture. A lettings offer and a boiler offer should never share an audience.
Any registration shown in an ad, such as Gas Safe or a redress scheme, belongs to your firm, not to us. Our fees carry VAT at 20 per cent.
Your customers
Nobody opens Facebook looking for a plumber. People scroll, and they act when an offer turns up at the right moment: a boiler service before autumn, a check-out clean in the week a tenancy ends, a valuation when a landlord doubts their agent.
That is why timing matters more than keywords. The owners who hire us do search, though. They type facebook ads agency Brighton or instagram ads agency Brighton. A good lead is a landlord, homeowner or building manager inside your patch who picks up when you ring.
We do not chase likes, followers or cheap clicks from people outside your area. Each month's report counts jobs booked and what they were worth in pounds.
Our approach
We start with one offer and build the ad around it. For a lettings desk that could be a free rental valuation. For a heating firm it could be a boiler service plan. Next comes the audience.
We draw a circle around each town you cover and add people who have already visited your website. If you have a customer list, we also add people who look like your best customers.
A lead form (a short form inside Facebook or Instagram) keeps simple requests quick. A page on your site works better when the offer needs proof, like a cleaning contract. We try both and keep the one that books more jobs.
The pictures and words change every few weeks, so Hove is not shown the same ad for months. Every new lead goes to a named person on your team, and we agree how fast they call back.
About the area
seafront flats, Regency terraces, and Sussex suburban houses
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A single Brighton audience puts a Kemptown student renter and a Goring homeowner in front of the same advert. The wording fits neither of them. We split audiences by place and by who lives there, and we leave out streets you do not serve.
A product carousel means little to a landlord choosing a managing agent. A service advert needs a real face or a real job photo, one clear promise and one way to reply. Anything else is a wasted scroll.
People who fill in a form on their phone are often comparing three firms at once. If nobody calls within the hour, many have moved on by teatime. We set up alerts and a call script before any advert goes live.
How it works
We agree the single offer to push first: a valuation, a service plan, a tenancy clean or a free quote visit. It gets written in one sentence that a Brighton resident understands straight away.
Each town you cover gets its own group of people, plus those who visited your website. Places your team cannot reach are left out, so the budget only reaches households you can serve.
Short requests go to a form inside Facebook or Instagram. Offers that need proof go to a Brighton page on your site with a phone number at the top. Neither sends people to your home page.
Every lead gets a phone call. New pictures and wording go live on a regular schedule. Once a month you see jobs booked and their value in pounds, split by town and offer.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Brighton | Business owner hiring help with paid social |
| best meta ads agency in Brighton | An owner comparing agencies on how they work and what they report |
| instagram ads agency Brighton | Picture-led offers for homes, lettings and cleaning |
| Brighton facebook ads | Local firms wanting calls, not shop sales |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Short answers for Brighton owners picking a Facebook and Instagram ads agency.
There is no official ranking, so look at how an agency works. Ask whether it splits audiences by town, writes adverts for services rather than shop products, rings leads quickly and reports in pounds. HeyLead runs Brighton campaigns that way. We do not claim a title.
Yes, if the ad is built for it. Service firms do best with one clear offer, a real photo and a phone call as the goal. Shop-style catalogue ads are a different job and not what we do here.
It can, when the offer is easy to picture, such as a boiler service plan or a bathroom refresh. We show it only to people in the towns you cover. Clicks go to a Brighton page with your number on it, not to your profile.
Use a form for short requests such as a valuation call. Use a page when the offer needs proof, such as a cleaning contract. We test both and keep the one that books more jobs.
Google reaches people who are already searching. Meta reaches people before they search and shows your advert again to website visitors. We move money between them month by month based on jobs booked, not on preference.
Send a free audit request with your offer, the towns you cover and any existing ad account. We reply with an audience plan and ideas for the pictures. If you have no ad account yet, we set one up with you.