Chemical washes in a Geylang East walk-up, a choked drain under a shophouse kitchen: the job should decide the ad, not the postcode.
Geylang home-service firms live on three kinds of call: aircon servicing and repair, plumbing faults, and pest control visits. HeyLead runs Google Ads, SEO, Meta ads and web pages so each kind of call has its own offer and its own page. Every campaign is drawn around the areas your vans reach, from Geylang East and Aljunied to Sims Drive. Results are counted as booked jobs in S$, and you begin with a free audit.
What we do
Search and SEO win the job searches, Meta ads remind past visitors, and web pages take each click.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing firms covering walk-up flats, shophouse units and HDB blocks from Geylang East through to Paya Lebar.
Plumbers who take drain, leak and heater calls and can reach Aljunied or Sims Drive within the day.
Pest control operators handling shophouse eateries, older walk-ups and HDB households along the lorongs.
Owner-led trades tired of directory leads and district-wide clicks their vans cannot reach.
The local picture
Your market
Geylang has old building stock, and it shows in the work. Shophouse rows carry kitchens, drains and roof leaks. Walk-up flats have older pipes and no lifts to help with equipment. Nearby HDB blocks bring steady servicing demand.
The hotter months in the middle of the year push aircon calls, and the north-east monsoon rains around the turn of the year bring leaks and choked drains. Food outlets along the lorongs keep pest control busy all year.
Licensing depends on the work: PUB for licensed plumbing, NEA for pest control operators and BCA where building works are involved. Buying one big Geylang circle of ads wastes clicks your van cannot reach.
Fees and results are in S$, and GST at 9% applies where relevant.
Your customers
Searchers describe the fault, not the trade: aircon not cold, water leaking from the ceiling, cockroaches in the kitchen. Add a place name and the intent is clear.
We build campaigns around those phrases and keep emergency and planned work apart, because a burst pipe and a yearly servicing plan need different ads, pages and call handling.
A good click is a person who can name the block or lorong and will be home for a visit. We leave out do-it-yourself guides, job seekers and supply-store searches. Reports count booked jobs by area and trade in S$.
Our approach
Each trade gets its own campaign group for each area, with blocked terms and ad hours set to when your phone is answered. Emergency ads point to a page with the call button at the top.
Servicing and quote ads point to a page with a short form and a clear scope. SEO supports both with a page for each job and estate, and your Google Business Profile categories are set to match how customers find you on Maps.
Meta ads remind past visitors that a service is due. Every call is tracked, so a booked job can be traced back to an ad, a page or a profile listing.
About the area
Shophouse streets, walk-ups, and east-central HDB
Licences you show on your page
NEA, BCA, PUB as relevant
Common mistakes
A campaign that covers every Geylang lorong sends a Sims Drive call to a van finishing in Aljunied. The booking slips and the click is still paid for. Map campaigns to the areas your crews reach, and switch the rest off until the roster grows.
A leaking ceiling and a yearly aircon service are different buyers. Together they muddle the ad wording, the page and the phone script, and the cost of each booked job creeps up. Give each its own campaign, page and way of answering.
Lead-selling directories send one enquiry to several firms and rarely say which block it came from. Your own pages and search listing bring fewer enquiries, but firmer ones, tied to a lorong you can visit and a job you can price.
How it works
Write down which areas each crew can reach and by what hour, from Geylang East to Sims Drive. Anything beyond that stays out of the campaign until the roster grows.
Set emergency call-outs, servicing plans and quotes as separate offers. Each gets its own ads, page and phone routine, with hours matching who is on call.
Put the NEA, BCA or PUB line that applies to each service on its page, plus customer feedback you are happy to show. No badge you do not hold.
Track calls and forms through to booked jobs by area and trade in S$, and shift budget to the areas and services that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Geylang aircon servicing | Planned servicing or repair, home or shophouse |
| Geylang plumber | Urgent fault, usually from a mobile phone |
| Aljunied pest control | Kitchen or household pests in older stock |
| Geylang East aircon chemical wash | Specific planned job in a walk-up or HDB flat |
| Eunos plumbing repair | Estate-level fault search |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
FAQs
Plain answers for Geylang aircon, plumbing and pest control owners weighing a marketing team.
We start with the areas your vans can reach the same day, usually Geylang East and Aljunied, then Paya Lebar, Sims Drive and Eunos once the roster allows. Areas you cannot serve are excluded from ads rather than served badly.
Each is planned as its own offer with its own pages and ads, even when one firm does two of them. That keeps the messages clear and the reports easy to read. Firms with several trades usually start with the busiest one.
Emergency ads run only in hours when someone answers, and they go to a page with the phone number first. If nobody is on call overnight, the ads pause. We do not promise response times.
Where a licence applies, such as PUB for plumbing or NEA for pest control, the page can show the line your firm holds. We never add a licence or badge you do not have.
Access to your Google Business Profile, ads account and website, the areas your vans cover and any licence details you want shown. Tell us how many jobs a day each crew can take. That sets the first budget.
A review of your current ads, pages and call tracking, then a campaign map for each trade and area, live web pages, and tracked calls. By the end you can see how many calls became booked jobs.