Aircon runs almost all year in Serangoon, so the servicing search never goes cold, but a ceiling leak in Kovan is a different ad.
Aircon runs most of the year in Serangoon, so servicing searches never go cold, but a ceiling leak in Kovan needs a different ad and a phone that gets answered. HeyLead runs Google Ads, SEO pages, Meta Ads and landing pages for aircon, plumbing and pest control firms that can turn up on the day. Urgent and planned work get separate campaigns. NEA, BCA or PUB licences go on the page only if you hold them. Get a free audit to see which estates to lead with.
What we do
Search ads, SEO pages, Meta Ads and landing pages run together, with urgent callouts and planned servicing kept apart from the start.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing and repair firms whose technicians are based near Kovan or Serangoon Central and book by the day.
Plumbing teams handling leaks, chokes and fittings in HDB flats, with PUB requirements on the paperwork.
Pest control operators dealing with cockroaches, rodents, mosquitoes and termites in blocks, shop units and condos.
Water leak and damage repair crews who want urgent enquiries kept apart from routine repair work.
The local picture
Your market
Most Serangoon homes are flats in blocks with lifts, common corridors and hot, humid weather.
Aircon is used most of the year, so servicing and repair enquiries never really stop, though the wetter months late in the year bring leaks and damp to the front of the queue.
Mature HDB blocks around Serangoon Central and Serangoon North age in ways that produce plumbing and ceiling-leak calls, while Kovan's condos and landed homes lean towards bigger jobs and more careful quoting.
Pest work is steady, with mosquito, cockroach and rodent concerns handled under NEA (National Environment Agency) rules. Plumbing sits under PUB, the national water agency, and building-related work may involve the BCA. Claim only what your firm holds.
Your customers
Households search in two moods. Planning phrases such as aircon servicing Serangoon or pest control Serangoon Central come from people who will compare a few firms. Urgent phrases such as plumber Kovan, ceiling leak or aircon not cooling come from people who need someone soon.
We keep those campaigns and pages separate, because the first suits a form and the second needs a phone answered. Job-seeker, do-it-yourself and parts searches stay out.
A good click becomes a booked visit, and reports show those by estate in S$, with GST at 9% stated.
Our approach
Campaigns start from where your technicians can be, not from a map of the whole town. Search ads cover planned and urgent work in separate campaigns with separate hours.
SEO builds pages by service and estate: aircon servicing for Serangoon Central, pest control for Kovan, plumbing for Serangoon North. Meta Ads remind homeowners who visited but did not book, using a seasonal servicing or inspection offer.
Every page shows your licence line, photos of your own jobs and a call button. Numbers are tracked for each page and campaign, and monthly reports show the cost of each booked job by service and estate.
About the area
Mature north-east HDB town with Kovan private pockets
Licences you show on your page
NEA, BCA, PUB as relevant
Common mistakes
A homeowner with water coming through the ceiling wants a technician now. Someone planning a yearly wash wants options. One ad and one page for both means the urgent call goes unanswered while the planning customer feels rushed.
A campaign covering all of the north-east sends leads from places your technician cannot reach that day. You decline the job, and the click is wasted. Limit coverage to the estates on the day's route.
Pest, plumbing and building work sit under different rules. An ad that claims a licence the firm does not hold puts the whole business at risk. Show what you hold, on the page where it matters.
How it works
List the estates each team can reach on a normal day. Serangoon Central and Kovan often lead, with Serangoon North and Lorong Chuan added when capacity allows.
Give leaks and repairs their own offer, hours and phone handling. Routine servicing and inspections get another, with a form.
Show the NEA, BCA or PUB credentials your firm holds, with photos of your own work and the estates you serve.
Calls and forms are tagged by page and service. Reports show the cost per booked job by estate in S$, so budget follows the work that pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| aircon servicing Serangoon | Planned servicing from a household comparing a few firms. |
| plumber Kovan | High-intent trade search, usually typed on a phone. |
| pest control Serangoon Central | Household or shop owner with a pest problem now. |
| ceiling leak Serangoon North | Urgent water problem needing quick response. |
| aircon repair Serangoon | Breakdown or cooling failure, often in hot weather. |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
FAQs
Answers for Serangoon trade owners on separating urgent and planned work, licences and coverage.
Usually yes. Each has different search phrases, different proof and different licence lines. Running them separately lets us see which trade earns booked jobs and which estates it comes from.
Urgent searches get their own campaign, running only when the phone is answered, with a page built around a fast call. Routine searches run longer, with a form and clear service detail. This keeps urgent calls from being mixed with planning enquiries.
Whichever your firm holds: NEA for pest work, PUB for plumbing, BCA where it applies. We display them, and we never claim one on your behalf. If something is missing, we leave it out.
Start where your technicians already work and can get to fast, often Serangoon Central and Kovan. Serangoon North and Lorong Chuan follow once capacity is clear. The first month of data helps correct the map.
A coverage map, tracked numbers, separate urgent and planned campaigns, and estate pages that state your licences. Week by week, search terms are cleaned up and reports show which estates and services book jobs. Results build over months.
Your website address, access to your Google Business Profile (your listing on Google Maps) and any ads account, and the estates your technicians reach. Tell us which licences you hold and how many urgent and planned jobs you can take in a week.
No. HeyLead works online, and the only Serangoon address on your pages should be yours or your service area.