The North East Line stops at Serangoon and then Kovan, yet the customers at each stop hire for different jobs.
Serangoon property agents and managers, aircon and plumbing firms, pest controllers and cleaning companies all need enquiries from places they can reach. We start from the estates on your route, then build Google Ads, SEO pages and Meta Ads around them, from the Serangoon Central interchange to Kovan, Lorong Chuan and Serangoon North. Reports are in S$ and count booked work, not clicks. Ask for a free audit and we will show where to begin.
What we do
Each service has its own Serangoon page, planned around Serangoon Central, Kovan, Serangoon North and Lorong Chuan.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Property agents and managers working Serangoon HDB resale, Kovan landed homes and commercial units around Serangoon Central.
Aircon, plumbing and pest control firms whose technicians finish jobs in Kovan and Serangoon North by the end of the day.
Cleaning crews doing recleans, tenancy handovers and office contracts that can be staffed from Serangoon Central to Lorong Chuan.
Owner-led firms that would rather hire one marketing team than a stack of freelancers running unconnected campaigns.
Industries
Property firms lead in Serangoon because of the mix of HDB resale, Kovan private homes and commercial units. Trades and cleaning crews follow the same estate map.
Agents, managers, commercial teams and maintenance operators aimed at owner-side searches in Serangoon Central, Kovan and Serangoon North.
Open in Serangoon arrow_forward
Aircon, plumbing and pest control kept by estate, with urgent leak calls separated from planned servicing.
Open in Serangoon arrow_forward
Recleans, tenancy handovers and office contracts for crews that can cover Serangoon Central through Lorong Chuan.
Open in Serangoon arrow_forward
Focus industry
Serangoon is several neighbourhoods on one MRT line: shoppers and flats at Serangoon Central, private homes in Kovan, shop units and workshops at Serangoon North. HeyLead runs your marketing for whichever of them you serve.
HeyLead is an online marketing agency for owner-led firms in Serangoon. We run SEO, Google Ads, Meta Ads and your website around the estates you serve, from Serangoon Central to Lorong Chuan, and we report booked work in S$.
Google Maps
Live Google Map. Tap a region to open its page.
The local picture
Your market
Serangoon is a mature north-east HDB town with private pockets in Kovan, and the difference shows in how people search and hire. Serangoon Central is the retail and transport hub, with Nex and the MRT interchange producing constant phone searches.
Kovan brings landed and condo owners with bigger jobs and a more considered tone. Serangoon North combines flats with shop units and a light-industrial estate, and Lorong Chuan on the Circle Line adds another pocket.
PropertyGuru and 99.co keep the people who browse listings, so local firms win on service and area searches instead. Agents work under the CEA (Council for Estate Agencies), and trades may hold NEA, BCA or PUB licences.
HeyLead is the marketing team, not the licence holder.
Your customers
Demand arrives in different shapes. Owners look for a person to do a job, such as Serangoon property management or aircon servicing Serangoon. Households in HDB blocks type a service and a place, often on a phone.
Facilities managers look for suppliers slowly and carefully. We split these into separate offers and pages, and we ignore searches that will not book, such as job seekers and portal browsers.
Reports show calls, WhatsApp taps and forms tied to booked work by estate, in S$, with GST at 9% stated.
Our approach
We start with a coverage map drawn from your real routes, not from a circle on a map. Google Ads covers searches from people ready to hire. SEO builds estate pages that explain how you work there.
Meta Ads reach and remind households, and landing pages take each click with one offer and one form. Calls are tagged by estate. Property, trades and cleaning firms get separate offers, because a seller, a leak and a reclean are different conversations.
The pages for SEO, Google Ads, Meta Ads and web design cover each service in more detail.
Building stock
Mature north-east HDB town with Kovan private pockets
Portals buyers still use
PropertyGuru, 99.co
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Buying the whole north-east looks efficient in a dashboard. In practice a crew based near Kovan cannot cover every click, and leads from places you never serve pile up. Coverage should follow the route your team actually drives.
PropertyGuru and 99.co will keep the flat hunters. Independent agents and managers win owner-side searches: valuation, selling, letting, management and repairs, with pages that name the estate and the job.
A seller, a leak and a reclean share nothing except a phone number. Put them on one form and the follow-up breaks. Separate offers keep enquiries sortable and reports believable.
How it works
We start with the estates you can serve on a normal day, from Serangoon Central and Kovan outwards, and drop the rest until capacity allows.
Property, trades and cleaning each get their own pages and forms, written for the buyers in HDB blocks, Kovan private homes and Serangoon North shop units.
Google Ads buys urgent, ready-to-hire clicks. SEO builds estate pages over time. Meta Ads reach households before they need you, and remind them after they visit.
Every call and form is tagged by estate and offer. Reports in S$ show which parts of Serangoon produced work, so budget follows results.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Serangoon property management | Landlord or owner seeking a local manager. |
| Serangoon real estate agent | Seller or landlord looking for a person, not a portal. |
| aircon servicing Serangoon | Household planning a servicing visit. |
| commercial cleaning Serangoon | Office or shop contract, not a one-off house clean. |
| marketing agency Serangoon | Owner looking for a team to run search, ads and pages. |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Serangoon.
HeyLead is an online agency, so you will not find a Serangoon office to visit. We work with you by phone, video or WhatsApp, and we build campaigns around the estates you serve, reported in S$.
Usually not. Serangoon Central, Kovan and Serangoon North attract different buyers and different jobs. Separate campaigns let each estate be judged on booked work.
PropertyGuru and 99.co keep the people who browse listings. We treat them as background and build the owner side: pages and ads that reach sellers, landlords and building owners directly.
Yes. Serangoon Central or Kovan alone is enough ground if that is where your crew is. More estates are added once tracking and follow-up hold up.
A review of your coverage, separate offers and pages for each job, tracked numbers and forms, and a channel plan for search, SEO and Meta Ads. Reports arrive in S$ and count booked work. Results build over the following months.
They are run as their own maps, because the streets, buyers and travel times differ. If your crew works across them, we can plan each area separately and keep the budgets distinct.
Your website address, access to your Google Business Profile (your listing on Google Maps) and any ads account, and the estates you can reach. Tell us which licences you hold and how many jobs or enquiries your team can take each week.