Serangoon firms use HeyLead to run Google Ads for the jobs they want and the areas they cover.
We are a marketing team for local firms. We aim the ads at the jobs you can take in the estates you serve, then show you which clicks became booked work.
What we do
Paid search buys the urgent clicks. SEO, Meta Ads and landing pages share the same estate map, so each channel does the job it does most cheaply.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon and plumbing outfits with vans based near Kovan that cannot promise anything after office hours in Serangoon North.
Property managers and agents who want owner and landlord clicks from Serangoon Central and Kovan, not viewings for units elsewhere.
Pest control and cleaning firms whose rosters change weekly and who need spend turned down without rebuilding a campaign.
Owners shopping for a Google Ads company in Serangoon who want one team accountable for spend, pages and reporting.
The local picture
Your market
Serangoon Central and Kovan sit one stop apart on the North East Line, yet the jobs behind them can look very different. Around Nex and the bus interchange the searches come mostly from HDB households and shoppers on phones.
Kovan brings landed and condo owners with bigger-ticket work. Serangoon North mixes flats with a light-industrial estate, so business searches appear beside residential ones, and Lorong Chuan, the Circle Line stop beyond Serangoon, opens a fourth pocket for firms that head that way.
Larger firms based elsewhere in Singapore often bid on the same broad terms, so a small firm gains by being specific about place and job.
Pest and plumbing work touches NEA and PUB rules and agents work under CEA, so ad wording should claim only what your firm holds.
Your customers
Two kinds of buyer show up. Owners comparing agencies type best google ads agency in Serangoon and read the answer carefully. Households and facilities managers type a job with a place: aircon leaking Kovan, plumber Serangoon Central, office cleaner Serangoon North.
Urgent searches and planned-work searches get their own campaigns, because a leak at 9pm and a quarterly service enquiry are not the same click. We steer clear of job-seeker searches, do-it-yourself how-tos and terms for services you do not sell.
A useful click is a call answered, or a form that leads to a booked visit, and reports show that by estate in S$. Budgets and reports show GST at 9% separately.
Our approach
Setup starts with a drive-time map from your base, not a circle. Each pocket gets its own campaign so budget follows where you can actually be.
Keywords are kept tight, a list of words to exclude goes in from day one, and it grows each week from the search terms Google reports.
Emergency campaigns run only in staffed hours with call buttons on, while planned work runs longer and leans on a form. Every estate has a landing page with its own offer and a tracked number.
We count calls of a useful length and submitted forms, then check them against your bookings. The budget is agreed in S$ before launch.
About the area
Mature north-east HDB town with Kovan private pockets
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
A circle centred on Serangoon Central happily spends on Hougang South and Bartley when your van is on the far side of Kovan. The click costs the same and the job is lost. Cut campaigns by the ground you can cover before the crew's day ends.
Someone with water dripping and someone pricing a yearly service need different words, different call handling and different pages. Blend them and the cheap planned clicks eat the budget the urgent ones should get, while the phone rings unanswered.
A lower cost per click looks like progress until nobody has booked. Count calls that lasted, forms that led to a visit and jobs that closed, then compare estates on cost per booked job so budget moves to where work actually comes from.
How it works
Mark what your crew reaches from base before the day ends. Serangoon Central and Kovan usually lead, with Lorong Chuan and Serangoon North added once call handling holds. Places you cannot serve become exclusions.
Emergency searches get their own campaign, hours and landing page. Planned work gets another, with a form and a longer window. The excluded-word list is loaded on day one.
Each estate page gets a tracked number and form. We count calls of a useful length and submissions that turn into visits, checked against your booking sheet every month.
Search terms are reviewed each week and wasteful phrases removed. Reports show cost per booked job by estate in S$, so budget shifts toward the pockets that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Serangoon | Owner hunting for an agency who wants proof of estate-by-estate targeting, not a badge. |
| ppc agency Serangoon | Paid search help for owner-led firms with a real service area. |
| google ads contractor Serangoon | An owner looking for an agency to hire |
| Serangoon google ads management | Ongoing account care rather than a one-off setup. |
| google ads company Serangoon | Comparison query typed when shortlisting suppliers. |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers for owners choosing a Google Ads team around Serangoon Central and Kovan, based on method and coverage.
No one can fairly claim a title like that, so compare working methods. Ask whether campaigns are split by where your crew can drive, whether emergency and planned jobs are separated, and whether reports count booked work rather than clicks. HeyLead runs the account that way and will walk through it in a free audit.
A Google Ads contractor in Serangoon may quote less per month, but the pages, tracking and weekly search-term cleaning still have to be done by someone. HeyLead is the agency doing that whole job, so you are not stitching suppliers together. Fees are agreed in S$ up front, and we state whether GST at 9% is included.
Yes. Budgets can be lowered by estate, hours tightened, or one pocket paused within the same day. That is one reason to build separate campaigns instead of one blended account.
Start with the area where your fastest, most profitable jobs sit, often Serangoon Central or Kovan. Lorong Chuan and Serangoon North get budget once call handling and tracking hold up. The first month of search terms then corrects the map.
Search can produce calls within days of launch, but the first weeks are spent learning which terms waste money. Expect the account to settle over a couple of months. We make no promises on cost per lead.
Book the free audit and send your last three months of spend, the estates you cover and your staffed hours. We come back with what to keep, cut and rebuild. Nothing is signed for the audit.
No. HeyLead is an online agency, so we go through your account with you by phone, video or WhatsApp and there is no office to visit.