Sengkang's fitted-out BTO flats need aircon installed, Hougang's older blocks need it serviced, and Ang Mo Kio's ceilings need the leak above them traced.
If your aircon, pest control, waterproofing, plumbing or electrical crews can reach Sengkang, Punggol, Hougang, Ang Mo Kio or Serangoon the same day, the job is to get the right calls to them. HeyLead is a marketing agency, not a lead directory. We run your Google Ads, search pages and Facebook and Instagram campaigns, and send booked-job reports in S$. Licence lines such as NEA and BCA are shown where they apply. Ask for a free audit of the towns you cover today.
What we do
Google search, Facebook and Instagram ads and web pages built around your working hours and the towns your vans can reach. It runs as one plan and is reported as booked jobs.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Aircon servicing and installation firms with vans that can reach the northern and western North-East towns within the same working day
Pest control operators handling cockroach, ant and rodent calls in dense HDB estates, working under NEA requirements
Waterproofing and leak-repair specialists dealing with bathroom, roof and ceiling seepage in older Ang Mo Kio, Hougang and Serangoon blocks
Plumbers and electricians who want scheduled jobs from first-time BTO owners as well as the occasional urgent call
The local picture
Your market
Aircon is a year-round job in Singapore, and the North-East has every kind of it. New BTO households in Punggol and Sengkang buy installation with their renovation, then need a first service.
Older flats in Hougang and Ang Mo Kio lean toward repair, chemical cleaning and replacement. Pest work follows density and food outlets, which the heartland towns have plenty of, and drainage near parks and waterways.
Leaks show up after the wet months of the Northeast monsoon, from December to March, and older blocks show them first. Renovation in HDB flats comes with permit and contractor rules, and pest and building work sit under NEA and BCA as relevant.
Speed matters in a hot flat, but a scheduled service is a different customer.
Your customers
Emergency searches are short and urgent: a fault, a town, and the word 'now' or 'today'. Planned searches are longer and comparison-minded: servicing packages, replacement quotes, waterproofing assessments.
They get separate ads, separate pages and separate hours, so a late-night breakdown click is only bought when someone can answer. A good lead is a call or WhatsApp with the town, the fault and the flat type.
We avoid island-wide bidding, do-it-yourself searches and job seekers. Reports count booked jobs and quotes accepted, in S$, by town. Quotes should say whether GST at 9% is included.
Our approach
The build starts with your rota.
We draw the towns your vans reach at each time of day, then split Google Ads by town and hour, with a call button in the ads and call tracking (a separate number per ad, so you can hear which ones turned into jobs).
SEO adds service and town pages, and a Google Business Profile (the listing that shows on the map) with the right categories, service areas and photos.
Facebook and Instagram ads cover the planned side: servicing reminders and first-service offers to new BTO households, shown again to people who looked and left. Landing pages open on a phone with a call button and WhatsApp link first.
Where NEA or BCA rules apply, the wording sits on the page.
About the area
Young HDB towns plus mature AMK and Serangoon
Licences you show on your page
CEA; NEA, BCA as relevant
Common mistakes
A late-night click is wasted if nobody picks up. Running ads only in the hours you staff, plus a WhatsApp reply that offers a callback time, turns those clicks into next-morning bookings instead of missed calls.
Traffic, road works and your own rota change what counts as reachable. A circle drawn at setup keeps sending Punggol enquiries to a crew finishing in Serangoon. Town-by-town targeting, reviewed monthly, fixes that.
Someone whose aircon has stopped and someone comparing servicing plans are different visitors. When both land on the same page, the form fills with mismatched requests and nobody trusts the numbers.
How it works
We start from your rota and vans, not a radius. The towns you can serve at four in the afternoon stay on the map, and the rest are left out until the crew can get there.
Breakdown searches and servicing or replacement searches get different ads, different pages and different hours. Each has its own call to action and its own line in the report.
Your real NEA or BCA references, reviews and job photos go on the page beside the call button. We only show credentials you actually hold.
Each month you get calls, WhatsApp chats and accepted quotes by town and job type, in S$. Budget moves toward the towns and services that turn enquiries into work.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sengkang aircon servicing | BTO household booking a first or repeat service |
| Hougang aircon repair | Urgent fault in an older flat, usually a call from a phone |
| Punggol pest control | New-town household with ants, cockroaches or mosquitoes |
| Ang Mo Kio ceiling leak repair | Owner needing a diagnosis and quote, often after rain |
| Serangoon waterproofing | Planned repair enquiry with a quote comparison stage |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers for aircon, pest and waterproofing firms deciding where to start.
Whichever towns your vans reach. We start with the ones nearest your base, usually one or two of Sengkang, Punggol, Hougang, Ang Mo Kio and Serangoon, and add more only after calls are being answered on time.
They can share a website and a budget, but they run as separate campaigns because the searches and the urgency differ. Aircon breaks in the heat, while pest calls are steadier. Each has its own pages and its own reporting.
Show what you hold. Pest control firms usually reference NEA, and building or waterproofing work can involve BCA requirements. We place your real credentials on the page and never write a licence you do not have.
You can, but watch the rota, because emergency clicks are only worth buying when someone can answer. Many firms start with planned servicing and add urgent cover once staffing supports it.
In booked jobs and accepted quotes, by town and job type. Calls and WhatsApp taps are tracked, but they are not the headline number. Costs and revenue are shown in S$, with GST at 9% noted where it applies.
Paid search can produce calls within days of launch, but a good account takes a few weeks to tune. SEO takes months to build. We give a range once we have seen your current map and rota, not a guarantee.
Your rota or the hours someone answers the phone, the towns your vans can reach and the licences you hold. We also need access to your Google Business Profile, ads accounts and website. If you have no ads account yet, we set it up with you.
Other pages for this city.