Cleaners in the North-East get two kinds of calls: the new-key rush in Sengkang and Punggol, and the steady household jobs in Hougang and Ang Mo Kio.
A new BTO family in Punggol needs a post-renovation clean, a landlord in Hougang needs a flat ready for the next tenant, and an Ang Mo Kio office needs a weekly contract. HeyLead runs the Google Ads, search pages, Facebook and Instagram ads and landing pages that bring each of those to cleaners in Sengkang, Punggol, Hougang, Ang Mo Kio and Serangoon. The approach reflects how HeyLead works with cleaning firms such as 1800 CLEANER, and we report booked jobs in S$ by town. Ask for a free audit.
What we do
Google search, Facebook and Instagram ads and pages for post-renovation, home, tenancy and commercial cleaning across Sengkang, Punggol, Hougang, Ang Mo Kio and Serangoon.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Post-renovation and new-flat defects cleaning teams serving BTO households in Sengkang and Punggol
Home cleaners running regular and one-off bookings for families across Hougang, Ang Mo Kio and Serangoon
End of tenancy cleaners working with landlords and property managers on turnovers of flats and condos
Commercial cleaners covering offices, tuition centres, preschools and retail units in the North-East town centres
The local picture
Your market
Cleaning demand in the North-East follows the life of the flat. In Sengkang and Punggol, handovers create the biggest bursts: renovation dust, defect checks and a first clean before moving in. Families with young children book regular help.
In Hougang, Ang Mo Kio and Serangoon the homes are established, so bookings lean toward periodic deep cleans, moving out and tenancy turnovers. Serangoon Gardens adds landed houses, which are bigger jobs with a different price and a different customer.
Commercial work sits in the town centres and business space: offices, tuition and enrichment centres, preschools and shopfronts. Quotes include GST at 9% where the firm is registered, and almost every household enquiry starts on WhatsApp.
Your customers
Household searches split into three groups: post-renovation, regular home cleaning and end of tenancy. Commercial searches are quieter but worth more per contract, and they come from office managers and centre operators comparing quotes.
A good lead is a WhatsApp message with the flat type, the town and the date. We skip do-it-yourself cleaning searches, job seekers and anything outside the towns you staff. Reports count bookings and signed contracts in S$, by town and service, rather than page visits.
Our approach
Each service gets its own page and its own ads: post-renovation, regular clean, end of tenancy and commercial. Google Ads runs town by town, with hours matched to when your coordinator answers.
SEO builds town and service pages, and a Google Business Profile (the listing that shows on the map) with service areas that reflect where your teams really go.
Facebook and Instagram ads offer new BTO households a first-clean deal and remind visitors who asked for a price and went quiet. Pages carry real photos, clear inclusions and a WhatsApp button at the top.
Tracking tags every enquiry by town and service, so you can see where repeat cleans and contracts came from.
About the area
Young HDB towns plus mature AMK and Serangoon
Common mistakes
Households booking a post-renovation clean and offices asking for a nightly contract are different buyers. One page for both attracts the wrong enquiries and muddles the quote. Separate pages set the right expectation before anyone messages you.
A cleaning crew with a day of back-to-back bookings cannot absorb clicks from the far end of the region. Town-by-town targeting and booking hours keep the schedule realistic and the reviews strong.
Directory clicks are often people comparing ten quotes at once. A page that names the flat types, the inclusions and the towns you serve filters them earlier, so the enquiries that arrive are worth answering.
How it works
We start with where your crews work in a normal week, then add towns as bookings justify it. Areas you cannot reliably reach stay off the map.
Post-renovation, regular home cleaning, end of tenancy and commercial each get a page with clear inclusions and a clear next step. Nobody has to guess what you offer.
Google Ads and SEO catch people searching now. Facebook and Instagram follow with first-clean offers for new BTO households and reminders for visitors who left without booking.
Monthly numbers in S$ show bookings and contracts by town and service, plus which offers to repeat. Budget follows what filled the diary.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sengkang post renovation cleaning | BTO household clearing dust and debris after fitting out |
| Hougang home cleaning | Family looking for a regular or one-off booking through WhatsApp |
| Ang Mo Kio office cleaning | Manager comparing commercial quotes for recurring cleaning |
| Serangoon Gardens house cleaning | Landed homeowner needing a larger, priced-by-scope job |
| Punggol end of tenancy cleaning | Tenant or landlord preparing a flat for handover |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers to what cleaning owners ask before starting.
Start where your teams already work and can reach quickly, often Sengkang or Hougang. Once bookings are steady and reviews are coming in, we add Punggol, Ang Mo Kio and Serangoon in whichever order suits your rota.
Yes, and it usually works better that way. Defects and post-renovation jobs are found on different searches, involve different scopes and are priced differently. Each gets its own page, its own ads and its own line in the report.
Commercial buyers search for an office cleaner or a contract, ask for site visits and take longer to decide. Household buyers message on WhatsApp and want a slot. We run them separately so neither waits behind the other.
Only proof that is real: your own photos, your reviews, and our work with 1800 CLEANER, clearly labelled as such. We do not make up testimonials, awards or before-and-after images.
Both, depending on how you structure the offer. Regular home cleaning and commercial contracts are built for repeat business, while post-renovation and tenancy jobs are one-off. Reports show which channel produced which type, so you can keep more of the recurring work.
Paid search can bring enquiries within days of launch, and the first weeks are about tuning. SEO takes longer and depends on your competition. We tell you what we see after the first few weeks and never guarantee a ranking.
The towns your teams cover, how many jobs a crew can do in a day, and access to your Google Business Profile, ads accounts and website. For office work we also need your insurance details and a sample proposal. That is enough to build the first pages and ads.
Other pages for this city.