A Punggol BTO family and an Ang Mo Kio flat owner of long standing want different things from the same trade, so give them different ads.
Young households keep arriving in Punggol and Sengkang, while Ang Mo Kio and Hougang blocks hold long-time owners, and paid social has to talk to each differently. HeyLead builds and runs Facebook and Instagram campaigns for owner-led property, aircon, pest, waterproofing and cleaning firms across the North-East. We shape the offers, show them to the right towns and report booked work in S$. To begin, ask for a free audit on the form or by WhatsApp.
What we do
Paid social does more when search, organic pages and landing pages share one town map. Each one catches people at a different point in their decision.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Agents and property managers looking for HDB owners in Sengkang and Punggol who may sell, rent or need managing
Aircon and pest firms in Hougang and Ang Mo Kio whose customers respond to a clear servicing offer
Cleaning companies with post-renovation and new-home packages aimed at Punggol and Sengkang households
Waterproofing and repair specialists whose before-and-after photos suit Instagram in Serangoon Gardens and Hougang
The local picture
Your market
The North-East is where some of Singapore's youngest HDB towns sit beside some of its oldest. Punggol and Sengkang keep filling with first-time owners who collect keys, fit out and settle in.
Ang Mo Kio and Hougang have mature blocks, with owners who have been through several renovations and rental turnovers. Serangoon adds the private landed streets of Serangoon Gardens and the crowd around NEX.
On Meta, these groups can be reached by postal code and interest, yet the message that works in Punggol falls flat in Ang Mo Kio. Firms also carry their own obligations: CEA applies to property work, and NEA or BCA rules to pest and building trades.
Quote prices with GST at 9% stated plainly.
Your customers
Paid social in the North-East works in moments. A new owner in Punggol has keys, a contractor list and a family group chat, and a timely offer for aircon servicing or a first deep clean lands right there.
In Ang Mo Kio the trigger differs: an older ceiling, a tenant moving out, a parent's flat that needs attention. We build a campaign for each moment rather than one general brand ad.
A good lead is a named person in a town you cover who has said what they need. Likes and views are not our scoreboard, and we steer clear of mass giveaways that bring in entrants from across the island.
Reports show booked visits and jobs by town, in S$.
Our approach
Every campaign begins as a single offer: a first deep clean after collection, an aircon servicing slot, a pest inspection, a tenancy review.
We reach people by the postal codes of the towns you serve, by lists of past customers where consent allows, and by retargeting (showing ads again to visitors who looked at the page but did not enquire).
New-customer ads and follow-up ads stay in separate campaigns. Instant forms and click-to-WhatsApp ads are tested against a landing page, side by side. We swap the images and video on a schedule, so the same Sengkang parent does not see one clip for a month.
Before launch we agree who replies to leads, from which number, and how quickly.
About the area
Young HDB towns plus mature AMK and Serangoon
Licences you show on your page
CEA; NEA, BCA as relevant
Common mistakes
A Punggol household still choosing a contractor for its first home does not need the message a long-time Hougang owner needs. One shared audience blurs both. We set separate campaigns by town and life stage, each with wording that fits.
Pre-filled forms make it too easy to enquire by accident, and a list of half-interested names wastes your crew's calls. We add a qualifying question, test WhatsApp against the form, and judge results by visits booked.
Many people scroll on a phone between MRT and LRT rides, and a slow intro loses them. We lead with the job, the town and the offer in the first seconds, and keep clips short enough to watch with the sound off.
How it works
Decide which moment you are speaking to: keys collection in Punggol, a servicing due date in Hougang, a tenancy ending in Ang Mo Kio. One moment per campaign keeps the message clear.
We build audiences around postal codes for Sengkang, Punggol and the mature towns separately, add follow-up groups, and exclude areas your crew or agent team cannot cover this week.
An instant form, a click-to-WhatsApp ad and a landing page run against each other for a short period. We keep the route that turns into the most booked visits and switch off the rest.
Each week we look at booked visits and cost per job by town in S$, retire tired ads, and move budget toward the offers that fill your diary.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency North-East | An owner hiring someone to run paid social for a service firm |
| best meta ads agency in North-East | An owner comparing agencies on how they work and what they report |
| instagram ads agency North-East | Firms with visual results such as clean homes or repaired ceilings |
| North-East facebook ads | Short local search that usually means winning customers for a trade or property firm |
| Sengkang aircon servicing Instagram ads | Town-level trade search where the offer and audience match closely |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Answers for North-East owners choosing a Meta ads agency, based on structure and reporting.
Nobody can fairly claim it, so judge on structure. A good agency separates Punggol and Sengkang new-home audiences from the mature towns, writes service offers rather than shop banners, and reports booked jobs in S$. HeyLead runs Meta that way, and the free audit shows how it would look on your account.
Yes, with the right offer, such as a rental review or a free valuation conversation aimed at owners. Property advertising has to stay within CEA rules, and the licence holder remains responsible for claims. HeyLead handles the marketing and keeps ads inside what you can support.
It suits work that is easy to see, like a transformed kitchen or a treated ceiling. It works best when the ad is short, names the town and leads to a WhatsApp chat or a page that repeats the offer.
We size the budget against how many jobs your team can take each week, then adjust from results. We state plainly whether any figure includes GST at 9%, and all reporting is in S$.
Use the free audit form or WhatsApp. Tell us the offer, the towns you cover and how leads are answered today, and give us access to your Facebook page. We will come back with a suggested audience split and a first campaign plan, and Google Ads can be added later if search should share the load.
No. HeyLead is an online team, so there is no North-East office to show. Targeting follows the towns you serve, and the ad carries your business name.
Other pages for this city.