Seller and listing instructions
Owners of HDB flats, walk-up units and shophouse space who are thinking of selling and want an agent who knows their area, not a portal listing or a call centre.
Real Estate and Property · Town · Geylang
Geylang property marketing
Geylang property firms use HeyLead for Google Ads, search and a website that brings seller and landlord enquiries.
We are a marketing team for owner-led agencies. We aim the ads and the pages at the estates you already work in, then show you which enquiries became signed clients.
- check_circle Seller, landlord, occupier and maintenance enquiries kept on separate forms
- check_circle CEA registration details shown where agents advertise
- check_circle Portal demand left to the portals, with your own channels doing the lead work
What we do
Lead generation methods for Geylang property firms
Property firms here win work through lead generation that reaches owners directly. Search, SEO, Meta ads, pages, tracking and CRM routing bring agents, managers and maintenance firms enquiries they can answer.
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Google Ads / Search
Search campaigns for landlord, manager, seller and maintenance queries, split by area, with blocked terms that keep out portal shoppers and job seekers.
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SEO
Estate and service pages plus a maintained Google profile, so owners and landlords find you when they search by Geylang East, Aljunied or Paya Lebar.
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Meta Ads
Facebook and Instagram reach owners before they search and show your inspection, valuation or tenancy review offer again to site visitors.
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Landing pages
One page per lead type, each with its own short form, so a seller, a landlord and a maintenance request never share the same questions.
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Tracking
Calls and forms tagged by lead type and area, so reports show the cost of each instruction, managed unit or maintenance job, not just form fills.
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CRM routing
Where reply speed matters, enquiries go to the right desk automatically with alerts, so the first call happens while the owner is still interested.
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Lead generation
The Geylang enquiries we aim to bring you
Owners, landlords, occupiers and managers from areas you can follow up, starting with Geylang East and Aljunied, rather than people browsing portal listings.
Landlord and management leads
Landlords who want a Geylang property manager for tenancy handling, rent collection and inspections. Leasing enquiries and requests to manage a unit go to separate inboxes.
Commercial occupier and owner leads
Businesses looking for shopfront, office or light-industrial space, and owners with a building to let, reached through street and MRT-stop searches rather than a single listing.
Property maintenance jobs
Repairs, common-area upkeep and unit-turn work requested by managers and owners. These are job requests with a site address, not listing clicks, and are followed up that way.
Who we work with
Typical clients in Geylang
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Real estate agents and small brokerages working shophouse, walk-up and HDB sellers and landlords around Geylang East and Aljunied.
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Property managers growing the number of units they manage for landlords across Geylang, Paya Lebar and Eunos.
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Property maintenance operators handling common areas, unit turnovers and repair jobs for managers and owners.
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Commercial teams marketing shopfront, office and light-industrial space toward Ubi and Kaki Bukit.
The local picture
Real estate and property marketing in Geylang: what to know
Your market
What is different about Geylang
Geylang property is unusually mixed. Shophouse rows carry business and residential use, walk-up flats sit in low-rise blocks, east-central HDB estates run alongside, and Paya Lebar has an office cluster.
One district therefore produces very different clients: a shophouse owner looking for a manager, a family selling an HDB flat, an occupier searching for shopfront or office space. PropertyGuru and 99.co capture people browsing listings, and an independent firm rarely wins those searches.
What you can win is the neighbourhood search and the owner who wants a person rather than a listing. Agents advertise under CEA rules, so registration details should appear where required. Fees and reports are in S$, with GST at 9% where it applies.
Your customers
How customers find you
Sellers and landlords search by estate and outcome: sell HDB flat Aljunied, rent out shophouse unit Geylang, property manager for walk-up building. Occupiers search for shopfront or office space by street or MRT stop.
Managers and owners look for maintenance help by estate when something fails. The click worth paying for is a person with a property in a named area and a reason to act this quarter.
We do not buy traffic from listing browsers. Reports count instructions, enquiries to manage a unit, occupier enquiries and maintenance jobs by area, not raw form counts.
Our approach
How HeyLead runs it for you
Each lead type gets its own page and its own form. Google Ads buys searches from landlords, managers and sellers who are ready to act.
SEO builds estate and service pages and a Google Business Profile (the listing on Google Maps) that shows the areas you cover. Meta ads reach owners before they search and remind visitors with an inspection, valuation or tenancy review offer.
Every enquiry is tagged by type and area. Where speed matters, CRM routing (sending each lead to the right desk automatically) gets the first call made quickly, since a fast callback often decides who is instructed.
Building stock
Shophouse streets, walk-ups, and east-central HDB
Listing sites in this market
PropertyGuru, 99.co
Licences you show on your page
CEA for agents
Common mistakes
Common real estate and property marketing mistakes in Geylang
One form for four different jobs
A seller, a landlord, an occupier and a maintenance manager need different questions and different desks. On one form the answers blur, and you cannot tell an instruction from a repair request. Give each lead type its own page and its own inbox.
Competing where portals win
PropertyGuru and 99.co hold the shoppers looking at listings, and small firms cannot outbid them for those searches. Your effort goes further on estate-level searches by owners and landlords who want a person, not a listing, and on a page that names the streets.
Maintenance treated as an afterthought
Maintenance firms and managers often work the same buildings but rarely share marketing. Repair and unit-turn work needs its own searches, its own offer and its own speed of reply, or it drags down the results for every other lead type.
How it works
How Geylang lead generation runs in practice
- 01
Name the lead types and areas
Decide which of seller, landlord, occupier and maintenance leads you want, and which of Geylang East, Aljunied, Paya Lebar or Eunos you can follow up within a working day.
- 02
Build the channels
Set up search for ready-to-act queries, SEO pages by estate, Meta ads for reach and reminders, and one web page per offer. Each carries CEA details wherever an agent advertises.
- 03
Route enquiries quickly
Tag each lead by type and area, then send it to the right desk. Tracking and, where useful, CRM routing make a fast reply the norm.
- 04
Report the leads that count
See the cost of each instruction, managed unit and maintenance job by area in S$. A cheap form fill that goes nowhere is treated as a failure, not a win.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Geylang property management | Landlord or shophouse owner wanting a local manager |
| Geylang real estate agent | Seller or landlord who wants a person rather than a portal |
| Geylang commercial real estate marketing | Owner or occupier with a building, not one listing |
| Geylang property maintenance | Manager or owner seeking repair and unit-turn help |
| Aljunied HDB resale agent | Homeowner considering the sale of an older flat |
Niches
Niches that match Geylang
Google Maps
Geylang on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Geylang
Plain answers on lead types, methods, coverage and how we count good enquiries in Geylang.
What leads do you generate for Geylang real estate? expand_more
Seller, landlord, commercial occupier and property maintenance enquiries that your team can work around Geylang East, Aljunied, Paya Lebar and Eunos. We do not sell people browsing portal listings as the product. Each lead type lands on its own page and reaches its own inbox.
What lead generation methods do you use in Geylang? expand_more
Google Ads for ready-to-act searches, SEO for estate and service pages, Meta ads for reach and reminders, and web pages with one offer each. Tracking shows the cost of each qualified lead. CRM routing is added when reply speed matters.
How is this different from PropertyGuru and 99.co? expand_more
The portals keep the listing shoppers. HeyLead builds the side you own beside them: search, pages and ads that bring owners, landlords, occupiers and managers to you directly. We do not try to replace a portal.
How do you judge lead quality in Geylang? expand_more
By the cost of each instruction, managed unit, occupier enquiry and maintenance job, split by area. A form fill is not the goal. If a lead type does not turn into work, we change the offer or drop the channel.
Can we start with just one part of Geylang? expand_more
Yes. Many teams begin with Geylang East and Aljunied and add Paya Lebar or Eunos when follow-up capacity grows. We would rather cover fewer areas well than buy a district-wide campaign nobody can answer.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and ads account, plus the areas you cover and the CEA details you want shown. Tell us how many viewings, units or jobs your team can take each month, so we match the campaign to your capacity.
Is HeyLead based in Geylang? expand_more
No. We are an online team, so there is no Geylang office to visit. You reach us by phone, video or WhatsApp, and your pages show the areas you cover.