Eunos, Paya Lebar and Aljunied sit on one MRT line, yet a shophouse landlord, an aircon crew and a night cleaner want three different pages.
Geylang mixes shophouse rows, walk-up blocks, older HDB estates and the Paya Lebar office cluster. HeyLead builds the search listings, ads and web pages for owner-led firms here: property agents and managers, aircon, plumbing and pest control crews, and cleaning companies. Each firm gets a plan for the areas it can staff. You start with a free audit, and reports come in S$ with booked work counted, not clicks.
What we do
A shophouse landlord near Sims Avenue and a night cleaning crew near Paya Lebar need different reach, so each service is planned around the area it serves.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Agents and property managers with shophouse, walk-up and HDB clients around Geylang East and Aljunied who want landlords and owners, not portal shoppers.
Aircon, plumbing and pest control crews whose vans can reach Paya Lebar, Sims Drive or Eunos within the same working day.
Cleaning companies covering Paya Lebar offices, tenancy handovers and residential blocks, with clear access windows and crews on call.
Owner-led firms that want one agency to plan search, ads and pages around the area they really serve.
Industries
Mixed shophouse, walk-up and HDB stock puts property first here. Trades and cleaning follow the same areas, with their own offers.
Agents, property managers and maintenance firms working shophouse, walk-up and HDB clients from Geylang East to Paya Lebar, plus commercial space.
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Aircon, plumbing and pest control crews mapped to the areas their vans reach, with emergency work kept as a separate offer.
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Office, tenancy and residential cleaning crews covering Paya Lebar, Aljunied and Geylang East.
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Focus industry
Geylang is five areas, not one market: Geylang East, Aljunied, Paya Lebar, Sims Drive and Eunos each have their own buildings and their own way of searching. HeyLead plans marketing for firms that serve them.
HeyLead is an online marketing agency for owner-led firms in Geylang: agents and property managers, aircon, plumbing and pest control crews, and cleaning companies. We run SEO, Google Ads, Meta ads and web design for the areas your people can reach, and report in S$.
Google Maps
Live Google Map. Tap a region to open its page.
The local picture
Your market
Geylang lies between the city and the east: shophouse rows, low-rise walk-ups and older HDB estates cut by numbered lorongs.
Aljunied and Paya Lebar are stops on one MRT line, and Paya Lebar Quarter adds offices, retail and residents who behave differently from households a few blocks away. Eunos and Sims Drive lean residential.
Geylang Serai has festive peaks around Hari Raya, and Chinese New Year lifts home cleaning across the district. The weather adds swings too: monsoon rain means leaks, and hot months mean aircon calls.
Property listing searches go to PropertyGuru and 99.co, so your own marketing should focus on owners, landlords and managers. CEA governs agents, while NEA, BCA and PUB matter to trades depending on the job.
Money is in S$ and GST is 9%. HeyLead is the marketing team, not the licence holder.
Your customers
Demand comes in three shapes. Owners and landlords search for a property manager, a real estate agent or a maintenance firm by estate. Households search the fault or the service: aircon servicing, a leaking pipe, pest control, a tenancy clean.
Businesses around Paya Lebar look for commercial cleaning and building support. A useful click is someone who can name the block or lorong and wants a visit or a valuation soon. We do not buy island-wide traffic or clicks from people browsing listings.
Reports count instructions, booked jobs, cleans and managed units by area, in S$.
Our approach
We start by drawing the map with you: which areas your agents, vans or crews can reach in a working day. Then each trade gets its own offers and pages, so a landlord enquiry never shares a form with an aircon call-out.
SEO builds estate and service pages and looks after your Google Business Profile (the listing on Google Maps). Google Ads buys urgent searches, and Meta ads reach households and remind visitors. Calls and forms are tagged by area.
The free audit shows which searches are worth a page, an ad or both.
Building stock
Shophouse streets, walk-ups, and east-central HDB
Portals buyers still use
PropertyGuru, 99.co
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Geylang East walk-ups, Paya Lebar offices and Eunos HDB blocks each search in their own words. One campaign averages them and pays for clicks from streets your team never visits. Separate areas keep budgets, pages and reports honest and staffing realistic.
PropertyGuru and 99.co hold the people browsing listings, and small firms rarely beat them for those searches. Landlords, owners and managers who search by estate and service are where your own page and a well-kept Google profile can win.
A landlord enquiry, an urgent leak and an office cleaning quote are three different jobs. When they share a page and a form, lead quality drops and replies slow down. Each trade gets its own pages, offers and inbox.
How it works
Agree which of Geylang East, Aljunied, Paya Lebar, Sims Drive and Eunos your team can serve in a working day, and set the rest aside until capacity grows.
Property, trades and cleaning each get their own offers, pages and forms. Licence and registration lines appear only where they apply to you.
Google Ads for urgent and ready-to-act searches, SEO for estate and service pages, and Meta for reach and reminders. Each lands on the page built for that area.
Monthly reports show enquiries, booked jobs and the cost of each booked job by area in S$, so a noisy street cannot hide inside one blended Geylang figure.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Geylang property management | Landlord or shophouse owner looking for a local manager |
| Geylang real estate agent | Seller or landlord who wants a person rather than a portal |
| Aljunied aircon servicing | Household with a planned or urgent aircon job |
| Geylang commercial cleaning | Office or retail contract, not a one-off house clean |
| Eunos pest control | Household or eatery looking for a local operator |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Geylang.
No. HeyLead is an online team, so there is nothing in Geylang to visit. We work with you by phone, video or WhatsApp. Your pages are written around the areas you serve and show your own business details.
Usually not. Geylang East, Aljunied, Paya Lebar, Sims Drive and Eunos respond to different proof and different crew coverage. We start with the areas you can staff and widen as capacity grows.
PropertyGuru and 99.co capture people browsing listings, and we treat them as listing channels. Our work is the side you own: pages, search and ads that bring landlords, owners and managers to you directly.
Yes. Geylang East plus Aljunied is enough ground for many firms. We would rather cover fewer streets well than spread a budget across places nobody can answer.
A review of your ads, pages and call tracking, a service-area map, web pages for the first offers, and tagged calls and forms. By the end of the month you can see which area is producing enquiries.
Access to your Google Business Profile, ads account and website, the areas you serve and any licence details you want shown. Tell us how many jobs, viewings or cleans you can take each week. That decides where we begin and how much we spend.
Each has a Geylang page, and the trade pages link to them. Start with whichever layer your firm is missing most: Google Ads for urgent calls, SEO for steady search traffic, Meta for people who have not searched, or web pages for turning visits into enquiries.