Tropical humidity and ageing flats give Bedok crews steady work, but only if the ad finds the right block before a competitor's van does.
Aircon servicing, pest control, waterproofing and renovation keep Bedok crews busy, and most of those jobs start with a message on a phone. HeyLead runs Google Ads, SEO, Meta ads and websites around Bedok North, Bedok South, Bedok Reservoir and Kembangan, with urgent breakdowns kept apart from planned servicing. The licences that apply to your work go on the page. Reports are in S$ with GST at 9 per cent shown. Ask for a free audit.
What we do
Google Ads, SEO, Meta ads and job-focused pages laid out around the routes your crew actually drives across Bedok and Kembangan.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing and installation firms that can reach Bedok North and Bedok South within a working day
Pest control operators handling cockroaches, ants, rodents and mosquito complaints in older blocks
Waterproofing and leak specialists working on bathrooms, ceilings and balconies in older flats
Renovation contractors, plumbers and electricians serving Bedok homeowners who are not chasing work across the island
The local picture
Your market
Singapore's heat and humidity keep aircon units working hard all year, and many Bedok blocks are old enough that leaks, ageing pipes and pests are everyday matters. Bedok North and Bedok South are dense, with lifts, corridors and shared services that shape how a crew works.
Bedok Reservoir sits beside greenery, which changes the pest picture with more mosquitoes and ants. Kembangan has its own mix of older flats and neighbourhood shops. Older flats bring leaking bathrooms, worn tiles and tired pipework.
Renovation in an HDB flat has its own permit rules, so contractors who show they know them stand out. NEA, BCA and PUB rules apply differently by job, so the page states the registration that fits rather than a blanket claim.
Quotes carry GST at 9 per cent.
Your customers
Bedok households search by the job and a place, and many do it while a fault is happening: a unit blowing warm air, ants on the kitchen counter, a ceiling stain after rain. Those searches are urgent and made on a phone.
Planned servicing, waterproofing and renovation searches come from homeowners who compare two or three quotes over a week and ask friends. We run the two kinds separately, and ad hours follow when your crew can reply.
A good contact is a WhatsApp message or call from an estate you can reach. We do not chase DIY searches, job-seeker searches or clicks from across the island. Reports show booked jobs by pocket in S$.
Our approach
The Google Ads account has a campaign for each job: aircon servicing, pest control, waterproofing and general renovation, with urgent searches in their own section. Words that attract DIY fixers and job-seekers are blocked.
Landing pages show the licences that apply, the estates you serve and a WhatsApp button that opens with the job type filled in. SEO adds service pages tied to Bedok North, Bedok South, Bedok Reservoir and Kembangan.
Meta ads on Facebook and Instagram carry planned jobs like waterproofing to homeowners who have already visited. Call and WhatsApp tracking records booked jobs, so the report reflects work done, not chatter.
About the area
Mature HDB, ageing-in-place, some private
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
A crew that lives near Bedok Reservoir cannot serve a same-evening request in Tuas. The click still costs money, the caller is disappointed, and the review afterwards is not kind. Aiming at Bedok first prevents this.
Someone whose aircon just stopped wants a reply in minutes. Someone planning a yearly service wants a price and a slot. One ad for both leaves the urgent caller waiting on a quote form.
Bedok homeowners often ask a relative or a neighbour before hiring. A page that names the registrations that apply, the estates you cover and real job photos survives that second opinion. A stock-photo page does not.
How it works
Start with the blocks a crew can reach comfortably from base, usually Bedok North and Bedok South, then add Bedok Reservoir and Kembangan when the calendar allows.
Breakdown ads run when someone can answer. Servicing, waterproofing and renovation get slower pages with photos, steps and a quote form.
NEA, BCA or PUB registration, whichever applies to the job, sits at the top of the page with insurance details, real photos of your own work and the estates you serve.
Each month's report lists booked jobs and their pocket in S$. Chats that never became work stay visible, so budget moves to the pockets that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Bedok aircon servicing | Planned or urgent servicing close to home |
| Bedok plumber | A same-day repair or a booked plumbing job |
| Bedok pest control | A household pest problem, often urgent |
| Bedok waterproofing leak | A bathroom or ceiling leak that needs a specialist |
| Bedok North electrician | A trade search for one specific estate |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers on coverage, urgent work, licences and reporting for Bedok trades.
The ones your crew can reach without cutting into the next booking. Most firms start with Bedok North and Bedok South, then add Bedok Reservoir and Kembangan. We leave out the rest rather than buy clicks you cannot serve.
Because people search for it differently. Breakdowns, chemical servicing and new installs are three separate needs. Each gets its own wording and page, so a person with a broken unit never lands on an installation brochure.
Urgent ads run only when someone can answer, and every landing page opens WhatsApp with the job already named. We track reply speed, because a slow answer loses the job however good the ad is.
No. We do not publish figures we cannot stand behind. The first weeks show your own cost per booked job by pocket, in S$, and later decisions are made against that.
Whichever apply to your work, which may involve NEA, BCA or PUB depending on the job. We show the registrations you hold and never add one. If a job type needs a licence you lack, we do not advertise it.
Access to your website, Google Business Profile and any existing ads account. We also need your registrations, the estates you can reach and the hours someone answers the phone. A short call or WhatsApp chat is enough to begin.
No. HeyLead is an online team, so there is no Bedok office to visit. The listing on Google shows your service area, not ours.