A compressor fails in Tampines West at nine at night and the owner is already searching from the sofa, so the ad has to be ready.
Tampines households search for aircon, pest and renovation help by estate and by urgency. HeyLead sets up your Google Ads, Google Business Profile, Facebook and Instagram offers and service pages for crews covering Tampines East, Tampines West, Simei and Tampines North. Each month you see booked jobs in S$, with 9% GST on its own line. A free audit shows where your budget goes today.
What we do
Business Profile, search ads, Facebook and Instagram offers and a page per trade, aimed at the Tampines areas your van can reach.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon crews doing servicing, repair and replacement in Tampines flats who want scheduled work as well as breakdown calls.
Pest control firms treating flats, food outlets and shops around the regional centre and neighbourhood centres.
Renovation and waterproofing contractors working ageing bathrooms and kitchens in Tampines East and West.
Plumbers and electricians who cover Simei and Tampines North and want the urgent line to ring for jobs they can reach.
The local picture
Your market
Tampines has some of the older flats in this part of Singapore, alongside newer blocks in Tampines North. Older flats mean more repair, replacement and renovation work, while every flat, old or new, has the aircon running most nights.
Pest control work is steady around the food outlets near Tampines Mall, Century Square and the neighbourhood centres, and household calls rise in wet weather. Bathroom leaks and seepage lead into waterproofing.
Trade rules matter too: NEA for pest control and public health, BCA for building-related work and PUB for water and plumbing, each as relevant to your trade. Buyers may ask to see them when comparing quotes.
Prices are in S$, and customers expect a quote to say whether 9% GST is included. A van covering Tampines East and West can lose an hour reaching Tampines North at peak times.
Your customers
Searches fall into two kinds. Emergency searches use words like leaking, tripped, blocked or no cold air, and they come from a phone, often after work.
Planned searches use words like aircon servicing, chemical wash or pest control quote, and the customer compares a few firms first. We build a separate set of ads for each. Emergency ads run only when someone can answer the phone.
Planned ads run longer and lead to a booking form. Searches like Tampines East aircon and Tampines West pest control get their own ad groups. Visitors from Bedok or Pasir Ris are excluded unless you serve them.
Reports show booked jobs and revenue in S$ for each set of ads and each estate.
Our approach
Setup starts with your Google Business Profile (the listing that shows on the map): categories for each trade, a service area listed as estates rather than one wide blob, and photos from your own jobs.
Then come service pages, one per trade, with the licence line where it applies, a WhatsApp button and a short booking form. Google Ads follow, with negative keywords (words that stop your ad showing) for parts, DIY and job-seeker searches.
Facebook and Instagram ads carry recurring offers such as a scheduled aircon service and remind people who visited your pages. SEO adds estate pages on top. Call and WhatsApp tracking tells you which estate and which trade booked.
Gains in normal search results take months, and we say so.
About the area
Large mature HDB town with a regional centre
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
A late-night ad that rings out sends the customer to the next firm and costs you the click. Running urgent ads only inside staffed hours, with a call button and a fast WhatsApp reply, turns spend into jobs instead of missed calls.
An aircon technician, a pest team, a plumber and a renovation crew do not share proof, photos or booking steps. One catch-all page is thin on all of them. A page per trade gives each searcher exactly what they typed.
Tampines is large, and Bedok and Pasir Ris sit next door. If the target area is set loosely, budget slides to neighbours and calls arrive for jobs your crew will not travel to. Targeting by estate keeps spend where you can serve.
How it works
Correct the categories, service area, hours and photos on your Google Business Profile before spending on ads. Map results often bring the first calls, and a tidy profile costs nothing to improve.
Create an emergency set of ads tied to staffed hours and a planned set tied to a booking form. Each has its own wording, page and report line.
Aircon, pest, plumbing and renovation each get a page with the licence line where it applies, photos from your jobs, review highlights and a short form.
Booked work and revenue in S$, by estate and trade, decides where the next month's budget goes. Calls that never became jobs are looked into, not celebrated.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Tampines aircon | Servicing, repair or replacement from a nearby household |
| Tampines plumber | Often urgent, typed on a phone at home or work |
| Tampines pest control | A household or food outlet with a recurring problem |
| Tampines East electrician | An estate-level trade search from someone ready to book |
| Simei aircon servicing | Planned work from a household near the Simei side |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on coverage, renovation, licence lines, timing and getting started.
The areas your crew can reach in a working day, whether that is Tampines East and West, or Simei and Tampines North. We target those and exclude the others rather than buying clicks you would have to turn down.
Yes, where the crew is set up for it. Renovation and waterproofing get their own pages and searches, kept apart from aircon and pest so that each buyer meets the right offer.
The licence line relevant to your trade, such as NEA, BCA or PUB where they apply, supplied by you and shown clearly. HeyLead is the marketing agency and does not hold your licence.
Paid search can bring calls soon after launch once tracking is confirmed. Gains in normal search results build across months, and we do not guarantee positions. Monthly reports show booked jobs in S$ so you can judge for yourself.
Google Ads, your Google Business Profile and local SEO upkeep, Facebook and Instagram offers for recurring services, and service pages that we adjust as the reports come in. Tracking is set up so you see which estate and trade produced each job.
Access to your Google Business Profile, ads account and website, plus the estates you serve and the licence details for your trade. Tell us how many jobs a week your crew can take and what hours someone answers the phone. We use that to set budgets and ad times.
No. HeyLead works online, and there is no Tampines workshop or office, so the vans on the map are yours. We run your marketing by phone, video and WhatsApp for the estates you serve.