Tenant and office leasing
Companies weighing a move within or into Raffles Place, Marina or Shenton Way, with headcount and timing captured up front. These go straight to a leasing agent.
Real Estate and Property · Town · Downtown Core
Office leasing lead generation in Downtown Core, Raffles Place to Marina
A tenant weighing a move from Shenton Way to Marina compares floor sizes and lease terms long before anyone contacts an agent.
Downtown Core property work is mostly office leasing, then retail podiums, hotel-adjacent space and the management and upkeep of the towers themselves. HeyLead generates enquiries for leasing agents, commercial property managers and building maintenance firms around Raffles Place, Marina and Shenton Way. Each offer has its own page and form, CEA registration stays visible for agents, and results are reported in S$. Request a free audit.
- check_circle Office and retail leasing pages written for companies, not households
- check_circle Raffles Place, Marina and Shenton Way planned as building clusters
- check_circle CEA registration shown on every agent page
What we do
Lead generation methods HeyLead uses in Downtown Core
Six methods feed one lead generation plan for leasing agents, property managers and maintenance teams, and each links to its own service page.
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Google Ads / Search
Search campaigns for tenant and commercial property management searches, timed to office hours, with blocked words that keep out home renters, room seekers and job applicants.
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SEO
Pages for Raffles Place, Marina and Shenton Way building clusters, a Google Business Profile with accurate categories, and links from the main Downtown Core page.
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Meta Ads
Market-update and vacancy offers shown to corporate decision-makers and commuters, plus ads for people who viewed a leasing page but did not enquire.
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Landing pages
One page per offer, quick on a phone between meetings, with an email form, a WhatsApp button and CEA details on anything an agent fronts.
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Tracking
Email, form and WhatsApp enquiries tagged by cluster and source, so reports show viewings, instructions and maintenance jobs rather than raw clicks.
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CRM routing
Leasing enquiries go to agents, management requests to the property manager and repair jobs to maintenance, with a prompt if a first reply runs late.
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Lead generation
The Downtown Core enquiries we build for
Not residential traffic. Tenant, retail, management and maintenance enquiries from the towers and podiums a team can act on this week.
Retail and F&B leasing
Shop and food tenants looking at podium units near the towers, judging weekday footfall and lease length. These enquiries need their own form and follow-up.
Commercial property management
Building owners and investors comparing local managers for a tower or mixed-use block. The form asks about the building, so the reply can be specific.
Building maintenance jobs
Managers and owners needing common-area upkeep, unit turnovers and tenant fit-out follow-up. These reach the maintenance team and never an agent's inbox.
Who we work with
Typical clients in Downtown Core
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CEA-registered commercial agents leasing office and retail space in Raffles Place, Marina and Shenton Way.
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Commercial property managers running towers and mixed-use buildings for institutional and private owners.
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Property maintenance operators handling common areas, tenant fit-out follow-up and unit turnovers for managers and owners.
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Independent leasing boutiques that want companies to find them directly rather than through a portal.
The local picture
Real estate and property marketing in Downtown Core: what to know
Your market
What is different about Downtown Core
Office leasing in Downtown Core is a business-to-business market with long decisions. A finance or professional-services tenant weighs building grade, MRT access from Raffles Place or Shenton Way, rent-free periods and what must be restored when the lease ends.
Retail leasing depends on weekday lunchtime footfall around the towers and along the Marina waterfront, and hotel-adjacent space swings with the event calendar. The resident base is small, so home resale is not the product.
Portals such as PropertyGuru Commercial and 99.co capture listing browsers, but companies also pick advisers by name. CEA rules apply to agents, and every agent page shows registration. Rents and fees are quoted in S$ with GST at 9%.
Your customers
How customers find you
Searches are a need plus a place: office space Raffles Place, CBD office leasing, retail unit Marina. Tenants, landlords and property managers behave differently, so each gets a landing page.
A good lead is a company with a headcount, a target move date and a floor size range, or a landlord with a vacancy to fill. Portal traffic is not the goal, and we leave residential searches out.
We track email, form and WhatsApp enquiries and report instructions, viewings booked and managed-building leads in S$ by cluster.
Our approach
How HeyLead runs it for you
Google Ads buys searches from companies looking for space and owners looking for a manager, with schedules set to office hours and blocked words for home rental, room rental and job-seeker searches.
SEO builds pages for Raffles Place, Marina and Shenton Way and sets your Google Business Profile (your listing on Google Maps) to match your services.
Meta ads (Facebook and Instagram) show market-update and vacancy offers to corporate decision-makers and commuters, and to people who visited a leasing page but did not enquire.
Every offer has its own page, so a tenant enquiry reaches leasing, a management request reaches the property manager and a repair request reaches the maintenance team, each tracked from first contact.
Building stock
Offices, hotels, and a thin resident base
Listing sites in this market
PropertyGuru Commercial, 99.co
Licences you show on your page
CEA for agents
Common mistakes
Common real estate and property marketing mistakes in Downtown Core
Expecting portal listings to win you clients
PropertyGuru Commercial and 99.co show vacancies, but they do not make a company choose your firm. Corporate tenants also pick advisers by reputation, so a page that explains your building coverage and process earns enquiries that portals never send.
Aiming ads at households across the island
Ads set to reach households across the island waste budget in Downtown Core. The people who lease floors and manage towers are commuters and decision-makers, and they respond to messages about buildings, terms and access.
One form for leasing, management and repairs
A tenant searching for space, an owner wanting a manager and a building needing repairs are three different conversations. One form makes every message look the same and slows down whoever should answer first.
How it works
How lead generation works for Downtown Core property firms
- 01
Name the lead types and the clusters
Choose which enquiries you want: office leasing, retail leasing, management or maintenance. Then choose the clusters you can serve, from Raffles Place to Marina, and keep the rest off the campaign.
- 02
Set up search, SEO, Meta ads and pages
Google Ads buys the tenant and management searches, SEO holds building and district pages, Meta ads show your offers again to past visitors, and each offer gets a landing page with its own form and follow-up.
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Send every enquiry to the right desk
Leasing goes to agents, management requests to the property manager and repairs to maintenance. CEA details stay visible on agent pages, and CRM routing (automatic hand-off to the right person) is added if reply speed needs it.
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Report qualified enquiries in S$
Results show instructions won, viewings booked and maintenance jobs by cluster in S$. Raw enquiry counts are set aside if the enquiry type turns out to be wrong.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| CBD office leasing Singapore | Company or landlord looking for an adviser, not a home buyer |
| Marina Bay commercial property management | Building operator looking for a local manager |
| Raffles Place retail leasing | Shop or F&B tenant weighing weekday footfall |
| Downtown Core building maintenance | Manager or owner seeking a maintenance partner for common areas |
| Shenton Way office for rent | Tenant comparing floors and lease terms |
Niches
Niches that match Downtown Core
Google Maps
Downtown Core on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Downtown Core
Plain answers on lead types, methods, residential exclusions and how qualified enquiries get measured.
What leads do you generate for Downtown Core leasing and property firms? expand_more
Office leasing enquiries, retail and F&B leasing enquiries, commercial property management enquiries and building maintenance jobs. Each type has its own capture path so it reaches the right desk. Portal browsers are not what we sell.
Which lead generation methods do you use around Raffles Place and Marina? expand_more
Google Ads for tenant and management searches, SEO for building and district pages, Meta ads for market-update and vacancy offers, and landing pages with one offer each. Tracking follows every enquiry to its source, and CRM routing is optional.
How does this differ from PropertyGuru Commercial and 99.co? expand_more
Those portals list space and keep attracting browsers. HeyLead builds the channel you own beside them, where a company, landlord or property manager reaches your firm through search, pages and ads. We do not try to replace a portal.
How do you measure lead quality for tower and retail work? expand_more
By what follows the enquiry: viewings booked, instructions won, buildings taken on and maintenance jobs awarded, split by cluster. A large volume of the wrong enquiry type does not count as success.
Do you market residential resale in Downtown Core? expand_more
No. The district has a thin resident base, so this work is built for companies, landlords, property managers and maintenance teams. Residential campaigns belong on the pages for heartland estates.
What should a leasing team have ready before launch? expand_more
Logins for your website and Google Business Profile, or we set them up with you. Bring the buildings you can act on, your CEA details, the space you have to fill and the name of whoever answers new enquiries.
Can HeyLead say it has an office in Downtown Core? expand_more
No. HeyLead is an online team and has no office in the district, so we never claim one. We work with you by phone, video or WhatsApp and describe the buildings and clusters you actually serve.
Other industries in Downtown Core
Other pages for this city.