Search near Raffles Place peaks on weekday mornings and goes quiet by Sunday, so a Google Ads budget spread evenly across the week pays for silence.
For commercial leasing agents, property managers, cleaning and security firms and building trades, HeyLead runs Google Ads (the paid results at the top of Google) that reach tenants and facilities managers, not island-wide clicks. Budgets are set by weekday and building cluster, urgent faults are kept apart from planned tenders, calls and forms are tracked as booked work, and reports are in S$. Begin with the free audit form or a WhatsApp message.
What we do
Google Ads is the paid layer for buyers ready to act. SEO, Meta ads and landing pages work the same building map, so nothing is planned in isolation.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Leasing agents and landlords who need enquiries for office floors and shop units around Raffles Place, not general property clicks.
Aircon and building maintenance trades with crews able to reach Shenton Way or Marina Bay towers within office hours.
Office cleaning and commercial security firms bidding for contracts where a single signed deal matters more than dozens of small enquiries.
Owners hiring a Google Ads contractor in Downtown Core who would rather have an agency running the account month after month.
The local picture
Your market
Paid search in Downtown Core follows the working week. Raffles Place, Marina Bay and Shenton Way fill on weekday mornings and empty by Friday evening, so Sunday impressions are mostly wasted on offices.
Buyers arrive in three shapes: a tenant with a fault to fix today, a facilities team comparing suppliers for a contract, and a business hunting for floor space. Each searches and clicks differently.
The Tanjong Pagar fringe adds shophouses and older buildings with different access rules from the newer towers, and many buildings have loading bays, permit requirements and lift-booking rules that decide which jobs a firm can accept.
Budgets and quotes should say whether GST at 9% is included. Licences (CEA for agents; NEA, BCA or PUB as relevant) are held by your firm, never by HeyLead.
Your customers
High-intent searches include same-day fault terms tied to a station or road name, tender-style searches for cleaning or security, and space-hunting searches from businesses wanting a floor. Comparison searches such as best Google Ads agency in Downtown Core usually come from owners weighing agencies.
We do not buy job-seeker terms, DIY terms or home-owner phrases that belong to HDB towns elsewhere. A good lead is a call answered in office hours or a form that names a building.
Reports show the cost of each booked visit or quote in S$, split by cluster and by urgent versus planned work, so Marina Bay cannot hide behind a blended number.
Our approach
We start with the map. Location groups are drawn around the Raffles Place, Marina Bay, Shenton Way and Tanjong Pagar clusters you can reach, and the rest is excluded. Ad schedules follow staffing, and call buttons run only when someone will pick up.
Tight matching and a list of blocked words keep out hobbyist and home-use searches. Urgent and planned work get separate campaigns and separate budgets.
Each cluster and offer points to its own landing page, while call tracking plus form and WhatsApp events count the results that reflect booked work.
Where Google Maps placements suit the trade, we test them next to search results, and every week we review which searches triggered your ads.
About the area
Offices, hotels, and a thin resident base
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Even delivery spends the same on Sunday as on Tuesday. In a district that empties after Friday evening, that money is lost. Ad schedules should follow staffing and the days decision-makers sit at their desks, then be reviewed each month against booked work.
A tenant with a dripping ceiling unit wants a call in the next hour. A procurement team wants a proposal and references. Putting both in one campaign forces one budget, one ad and one landing page to serve two buyers, and both convert worse.
A supplier pitch or a job-seeker call is not a lead. Tracking that counts every call inflates results and hides which cluster or offer is producing viewings, contracts and site visits. Count qualified calls and submitted forms only, then compare them with what closed.
How it works
List the Raffles Place, Marina Bay, Shenton Way and Tanjong Pagar fringe buildings your crew or team can serve and the hours you can respond. Everything outside that list is excluded.
Build one campaign for faults and same-day needs, and another for tender, contract and leasing searches. Each gets its own budget, ad wording, call schedule and landing page.
Call tracking, form submissions and WhatsApp taps are set up as results, with a check that a real call from a real tenant is what gets counted, not a wrong number.
Each month, show booked visits, quotes and signed work against spend in S$, by cluster and by urgency, and move budget toward whatever is producing work.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Downtown Core | Owner comparing agencies that will budget by building cluster and weekday |
| ppc agency Downtown Core | Paid search for owner-led commercial firms, not only online shops |
| google ads contractor Downtown Core | Wants to hire a freelancer; HeyLead is the agency option |
| Downtown Core google ads management | Ongoing account care rather than a one-week setup |
| google ads company Downtown Core | Company-style search from a business shortlisting suppliers |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers for owners comparing a Google Ads agency for work in Downtown Core. Best here means coverage and tracking, never an award.
Best is about fit. Look for an agency that will budget by weekday and building cluster, separate urgent faults from tenders, and report booked work in S$. HeyLead runs Google Ads that way for owner-led firms, and we claim no ranking.
A contractor is often one person who builds the account and moves on. HeyLead is the agency: a team handles setup, weekly reviews of the searches you appear for, tracking and reporting, so the account does not stall when one person is away. You keep ownership of the ad account.
Ad spend goes to Google and is set around how many jobs your team can take in a week. Management is a separate fee agreed before launch, and quotes state whether GST at 9% is included. We adjust spend by cluster as booked work shows where it pays.
Search can produce calls within days of launch, but the first weeks go on learning which searches are worth keeping. Expect blocked words and schedule changes early, and a clearer read on the cost of each booked visit after a few weeks. We cannot promise volume.
Start with the cluster nearest your crew or team, where you can answer within office hours, such as Raffles Place or Shenton Way. Add Marina Bay and the Tanjong Pagar fringe once tracking shows which one books work.
Use the free audit form or send a WhatsApp message. Bring the last three months of spend if you have it, the buildings you can serve, and a note on whether calls are currently tracked.