Commercial cleaning contracts in the Shenton Way towers are won by whoever a facilities manager can trust with after-hours building access.
HeyLead markets commercial cleaning firms working the offices, hotels and retail units of Downtown Core. The approach reflects how HeyLead works with cleaning firms such as 1800 CLEANER: one offer per page, clear coverage and bookings counted properly. We build for facilities managers and managing agents around Raffles Place, Marina and Shenton Way, with enquiries tracked in S$. Ask for a free audit.
What we do
SEO, Google Ads, Meta ads and web design work together for commercial cleaning firms, and each channel has its own Downtown Core service page.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Office cleaning contractors serving tenants and managing agents in Raffles Place, Shenton Way and the Tanjong Pagar fringe.
Hotel and hospitality cleaning teams supplying housekeeping support and public-area cleaning around Marina.
Retail and F&B cleaners working podium shops and food outlets that need an overnight reset.
Specialist crews for post-fit-out and restoration cleans when a tenant leaves a floor.
The local picture
Your market
Cleaning in Downtown Core is a contract business. Towers along Raffles Place and Shenton Way need daily office cleaning of washrooms, pantries and lobbies, while hotels and retail podiums around Marina need public-area work through the night.
Buyers are facilities managers, managing agents and procurement leads, who ask about staffing, supervision, safety and equipment before price. Lift bookings, security passes and after-hours slots are set by building management, so a crew that understands access has an advantage.
When a lease ends and a tenant moves out, project cleans follow. NEA licensing applies to a cleaning business as relevant, and quotes run in S$ with GST at 9%.
Your customers
Searches are a service plus a place: office cleaning Raffles Place, commercial cleaning Downtown Core, hotel cleaning Marina. Enquiries usually arrive by email or a short form, often on a weekday morning, and a proposal follows.
A good lead is a facilities or procurement contact with a floor area and a start date. We leave out home cleaning and HDB-town searches and set ads to office hours.
Reports show tender requests, site walks and signed contracts in S$, split by cluster, so you can see which buildings convert.
Our approach
Google Ads runs separate campaigns for daily office contracts, hotel and hospitality work and one-off project cleans, each with its own landing page and its own list of blocked search words.
SEO builds pages for each service and district cluster, and keeps your Google Business Profile (your listing on Google Maps) accurate.
Meta ads (Facebook and Instagram) show finished work, photos and supervision details to property managers and office managers, then show your ads again to site visitors. We check how quickly proposals go out, since a slow reply to a tender request often loses the site walk.
About the area
Offices, hotels, and a thin resident base
Common mistakes
A page about homes and handovers attracts households from other towns and misses the facilities manager entirely. In Downtown Core the buyer is a building or a tenant, and the wording, proof and quote route should say so.
A weekly office contract and a clean after a lease ends have different timing, staffing and pricing. When both arrive on the same form, proposals get muddled and the urgent project waits behind the slower contract.
Buyers want to know about supervision, safety, staffing and access, not only a smiling crew photo. A page that answers those questions and shows work you have done gets shortlisted, and a vague one is skipped.
How it works
Decide which towers, hotels and podiums your crews can serve across Raffles Place, Marina and Shenton Way, and which shifts you can staff, day or overnight.
Give office contracts, hotel work and one-off project cleans their own pages and forms, so each proposal is priced and timed properly.
Describe supervision, equipment, safety practice and building access, add your NEA licence line, and use only photos and references from work you have done.
Track tender requests through site walks to signed contracts, and report S$ per contract by cluster, so a quiet building can be dropped from the plan.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Downtown Core office cleaning | Facilities manager comparing contractors for a tower contract |
| Downtown Core commercial cleaning | Office, retail or hotel buyer shortlisting a firm |
| Raffles Place office cleaner | Tenant or property manager needing daily service |
| Marina hotel cleaning services | Hospitality operator seeking public-area or housekeeping support |
| Shenton Way post renovation cleaning | Tenant closing out a fit-out or restoring a floor |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on coverage, residential exclusions, proof and timing for commercial cleaning firms.
The ones your supervisors and crews can serve properly, usually starting with one cluster such as Raffles Place, Marina or Shenton Way. We keep other districts off the campaign until the rosters have room.
Not as a lead. The district has a thin resident base, and this work is aimed at office, hotel and retail buyers. Residential cleaning belongs on the pages for family estates.
With different pages, forms and follow-up. A daily office contract needs a site walk and a proposal, while a clean after a lease ends needs dates and a quick quote. Reports track them as separate lines.
Clear statements about supervision, staffing, equipment, safety and building access, plus your NEA licence line where it applies. Photos and references must come from work your firm completed. Testimonials appear only if a client has agreed to them.
Google Ads can bring tender requests within weeks, though buyers decide slowly. SEO gains ground over months, and no rankings are promised. Early reports focus on site walks and proposals sent, then signed contracts.
Have logins ready for your website and Google Business Profile, or we open new ones with you. We also need your NEA licence details, the shifts you can staff, references you may share and the person who sends proposals.
No. HeyLead is an online team and has no office in the district, so we never list one. Your listing shows the service area you really cover, and we run the marketing remotely.
Other pages for this city.