Around Raffles Place at lunchtime, the people on Facebook and Instagram mostly commute in from HDB towns across the island, so an ad aimed only at residents misses them.
Downtown Core leasing agents, landlords, office cleaners, security firms and aircon trades sell to office workers, tenants and facilities teams, not households. HeyLead builds Facebook and Instagram audiences by tower cluster, writes offers a busy person can act on from a phone, and reports enquiries in S$. Ask for the free audit form or send a WhatsApp message.
What we do
Meta introduces you and brings back visitors. Google Ads, SEO and landing pages catch the same buyers when they search, using shared building and street coverage.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Commercial leasing agents and landlords marketing office floors and shop units around Raffles Place and Marina Bay.
Property managers and building maintenance operators who want facilities teams to remember them before a contract goes out to tender.
Office cleaning and commercial security firms selling monthly contracts to Shenton Way and Tanjong Pagar fringe buildings.
Aircon and fit-out trades that work after hours in office and retail units and want enquiries naming the building.
The local picture
Your market
Downtown Core is the odd one out on a Singapore map. Raffles Place, Marina Bay, Shenton Way and the edge of Tanjong Pagar hold towers, hotels and retail podiums with only a thin resident base, so an audience built on residents alone is tiny.
The buyers are office workers, tenants and facilities teams who commute in from HDB towns and condos across the island.
Meta lets you choose between people who live in a place and people recently there, and that choice matters far more here than in a housing estate.
Contracts for cleaning, security, aircon or leasing are usually decided by a few people per building, so reach is easy and relevance is the hard part. Weekends go quiet.
Keep quotes clear on GST at 9%, and remember that CEA for agents and NEA, BCA or PUB as relevant stay with your firm, since HeyLead is the marketing team and not the licence holder.
Your customers
Owners looking for help type facebook ads agency Downtown Core or Downtown Core facebook ads, then judge the agency by the ads they see afterwards.
A good result here is a tenant asking for a cleaning quote, a leasing agent asked to show a floor, or a facilities manager booking an aircon check, not a like or a video view.
We do not chase household audiences or broad awareness. Ads are shown again to website visitors, video viewers and people who opened a lead form but did not send it.
Reporting counts booked walkthroughs, viewings and quotes in S$, split by offer and building cluster, so a Shenton Way contract does not disappear inside a blended figure.
Our approach
Setup begins with any customer list you can share and the pages that will take the click. Audiences are then layered: people recently in Raffles Place or Marina Bay on weekdays, people similar to your current tenants and clients, website visitors and video viewers.
Each layer sits in its own group of ads so a leasing offer never competes with a cleaning offer.
The ads are short video and carousel posts that show the service itself, such as a floor being turned over, a plant room being serviced or a guard post being surveyed.
Lead forms with a phone field suit quick quote requests, while bigger enquiries go to a landing page. Ads are refreshed on a calendar, and replies are answered within office hours.
About the area
Offices, hotels, and a thin resident base
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
A residents-only audience reaches almost no one in a district with a thin resident base. The buyers commute in. Without a setting for people recently in the district, plus layers for past visitors and customer lists, the budget either stalls or drifts to postcodes you do not serve.
Discount graphics work for a shop. A facilities manager picking a cleaning or security firm wants proof of process, insurance and references, and a clear next step. An ad that looks like a flyer earns a like and no booked walkthrough.
A tenant who submits a form at ten in the morning may be comparing two other suppliers by lunch. If nobody answers until tomorrow, the cost of that lead is wasted. Decide who replies, and how fast, before turning ads on, and give them a WhatsApp and call route.
How it works
Choose a floor viewing, a cleaning walkthrough, an aircon check or a guard-post survey as the first offer, and decide which building clusters and hours you can serve before any budget is set.
Set location to people recently in Raffles Place and Marina Bay, add customer lists and site visitors, and keep Shenton Way and the Tanjong Pagar fringe as separate tests so results stay readable.
The click lands on a page that repeats the offer and names the buildings you cover, with click-to-call, WhatsApp, a short form and a consent line for Singapore's data protection law (PDPA), all tested on a phone.
Review by offer: forms, calls and WhatsApp starts, then walkthroughs and quotes booked, in S$. Drop weak ads, keep the audience that produces meetings, and show your ads again to whoever went quiet.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Downtown Core | An owner or office manager looking for a team to run Meta for a commercial offer |
| best meta ads agency in Downtown Core | An owner comparing agencies on how they work and what they report |
| instagram ads agency Downtown Core | Visual offers such as fit-out, cleaning and serviced space |
| Downtown Core facebook ads | Short scoping query from someone checking what the channel can do |
| meta ads for commercial cleaning Raffles Place | Contract cleaners wanting facilities teams to see them before tender |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Short answers for owners weighing a Meta ads agency for commercial work around Raffles Place. Best here means fit and reporting, never an award.
Best is a question of fit. Look for an agency that reaches people who work in Downtown Core rather than the few who live there, keeps commercial offers apart, and reports booked walkthroughs or quotes in S$. HeyLead runs Meta that way for owner-led firms, and we claim no ranking or award.
Yes, when the offer can be shown: a floor turned over, a lobby restored, a plant room serviced. Instagram carries the visual, Facebook widens reach, and both send clicks to the same commercial landing page. A business buyer still wants a quote or a walkthrough, so the ad starts that conversation and does not try to close it.
Yes, and it is most of our Downtown Core work. Audiences are built from people recently in the district, customer lists and site visitors. Volumes are small next to a consumer offer, so we judge results by qualified enquiries and booked walkthroughs, not clicks.
Lead forms suit quick asks such as an aircon check. A landing page suits leasing or contract enquiries that need floor detail, insurance or references. We usually test both against booked work in S$ and keep the one that produces meetings.
Google Ads catches people already asking for a supplier. Meta reaches the wider group who will need one later and shows your offer again to those who visited. They share landing pages, and neither is judged on its own.
Send the free audit form or a WhatsApp message. Bring the offer, the buildings you can serve after hours and any customer list you are able to share, and we will reply with what we would test first.