The towers along Shenton Way and the hotels around Marina have almost no residents to sell to, and that changes what marketing has to say.
We bring in enquiries for firms serving Raffles Place, Marina, Shenton Way and the Tanjong Pagar fringe: leasing teams, commercial property managers, office and hotel cleaners, and the trades that keep buildings running. Enquiries come by email, form and WhatsApp during working hours. Each one is tracked in S$ back to the campaign that produced it.
What we do
SEO, Google Ads, Meta ads and web design each have their own Downtown Core page, so you can go deeper on whichever channel fits your buyers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Commercial agents and property managers leasing office and retail space in Raffles Place, Marina and Shenton Way towers.
Building owners and managing agents who commission cleaning, maintenance and fit-out from outside contractors.
Commercial cleaning contractors serving offices, hotels and retail podiums after normal working hours.
Aircon, pest and office fit-out crews holding the permits to work inside Downtown Core buildings.
Industries
Real estate leads here because office and retail leasing set the tone of the district. Cleaning and building trades serve the same towers and hotels.
Office and retail leasing in Downtown Core. The same approach has kept Andrew Woodruff of Woodruff Property Management with HeyLead for over 10 years.
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Aircon, pest and office fit-out trades with building-level targeting, run alongside the property and cleaning work.
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Commercial cleaning for offices, hotels and retail, using the approach from our work with cleaning firms such as 1800 CLEANER.
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Focus industry
Ask who buys in Downtown Core and the answer is a facilities manager, a leasing head or a hotel operations lead, almost never a household. Marketing here starts from that buyer.
HeyLead is a marketing agency for owner-run firms in Singapore. In Downtown Core we run search, ads and web pages for commercial agents, property managers, office cleaners and building trades around Raffles Place, Marina and Shenton Way, with enquiries counted in S$.
Google Maps
Live Google Map. Tap a region to open its page.
The local picture
Your market
Downtown Core is the business heart of Singapore: banks and professional firms in the Raffles Place and Shenton Way towers, hotels and convention space around Marina, and a busy edge toward Tanjong Pagar.
A large workday crowd sits on top of a very thin resident base, so counting households gives the wrong picture of demand. The buyers are facilities managers, building owners, leasing teams and hotel operations heads, and they often work through procurement or a managing agent.
Access is controlled: contractors book lifts, passes and after-hours slots through building management. Searches reflect that, often including an MRT station, a street such as Robinson Road or a building name. Enquiries arrive Monday to Friday.
Prices, contracts and reports are in S$, with GST at 9% quoted separately.
Your customers
Commercial buyers rarely search for a brand. They search for a need with a place attached, such as office cleaning Raffles Place, aircon servicing Shenton Way or retail leasing Marina. Email and forms matter as much as WhatsApp, because a purchase often needs sign-off from colleagues.
A good lead is a facilities or leasing contact at a building you can serve. We leave out home-owner terms, island-wide phrases and job seekers, and we time ad spend around office hours.
SEO and your Google Business Profile (your listing on Google Maps) hold the building-level searches, while Google Ads handles the short list of suppliers a buyer compares.
Our approach
We start with a building map: which towers, which hours, which permits you already hold. Each offer then gets its own path. SEO builds pages for each district and building cluster. Google Ads buys leasing, cleaning and maintenance searches during working hours.
Meta ads (Facebook and Instagram) show office workers and decision-makers photos of real work, and show your ads again to past visitors. SEO, Google Ads, Meta ads and web design each have their own Downtown Core page with more detail.
We also check that follow-up fits office hours, because a quote request sent at nine on Monday that waits until Friday is a lost job.
Building stock
Offices, hotels, and a thin resident base
Portals buyers still use
PropertyGuru, 99.co, HDB resale portal
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Ads built for HDB towns spend money on people who will never lease a floor or book a tower contract. In Downtown Core, a click from a heartland estate is almost always the wrong click, and the dashboard cannot tell you so.
With only a thin resident base, any plan built on household counts will underestimate the workday market and misjudge the buyer, who is usually a facilities lead, a property manager or an operations head rather than a homeowner.
Tower work depends on lift bookings, passes and after-hours slots. A page that says nothing about access, hours or references makes procurement teams hesitate, because they need to know a crew can get in and out cleanly.
How it works
List the towers, hotels and podiums your crew or team can serve, and the hours you can respond, across Raffles Place, Marina, Shenton Way and the Tanjong Pagar fringe. Leave the rest of the island off.
Pages speak to a facilities manager, a leasing head or a hotel operations lead, with access, references and licence lines up front and a plain route to email, form or WhatsApp.
Google Ads catches buyers who already know the need, SEO holds building-level searches, and Meta ads keep your name in front of commuters who will remember you when a contract comes up.
Results show enquiries, site visits and awarded work in S$, split by district cluster, so a busy week of clicks is never mistaken for a signed contract.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Downtown Core property management | Building owner shortlisting a commercial manager |
| Raffles Place leasing agent | Tenant or landlord comparing advisers, not portal listings |
| Shenton Way commercial property manager | Looking for office towers, not residential stock |
| Downtown Core office cleaning | Facilities manager comparing contractors for a tower contract |
| Marina aircon servicing | Hotel or office fault, often urgent and on a phone |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Downtown Core.
Because its buyers, hours and access rules differ from those of any residential town. Operators here win or lose work in the towers, hotels and retail podiums around Raffles Place, Marina and Shenton Way, so the offers and proof need to be built for them.
Not as the starting point. Few people live here, so HDB-style messaging spends budget on the wrong audience. We aim at office, hotel and retail buyers and keep home-owner targeting off the account.
SEO, Google Ads, Meta ads and web design each have a separate Downtown Core page, plus pages for real estate, home services and cleaning. Choose the one closest to the work you want more of.
With one cluster, whether Raffles Place, Marina or Shenton Way, where your people already work. A narrow start makes early enquiries easy to read and keeps follow-up inside office hours.
We review your service area and permits, build a landing page for the offer, set Google Ads to the buildings on your map and connect email, form and WhatsApp tracking to booked work. Launch waits until follow-up has been tested.
Logins for your website, Google Business Profile and any ad accounts, or we open new ones with you. We also need the buildings and hours you can serve, the permits your crews hold and the name of whoever replies to new enquiries.
No. HeyLead is an online team, so there is no Downtown Core office to visit. We work with you by phone, video or WhatsApp and run campaigns for the buildings you serve.