Ask a Sixth Avenue landlord how they found their agent and you will usually hear a name, not a search term.
Bukit Timah has far fewer households than an HDB town, and each one is worth more. For firms serving Holland, Sixth Avenue, King Albert Park and Beauty World, HeyLead runs SEO (so you show up when people search Google), Google Ads, Meta ads (Facebook and Instagram) and web design. Enquiries reach you by WhatsApp or form with the estate and the job attached. Reports are in S$, with GST at 9% counted where it applies. Start with a free audit.
What we do
Each channel has its own Bukit Timah page: SEO, Google Ads, Meta ads and web design. All are written for landed and prime-condo work around Holland and Sixth Avenue.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Agents and property managers who cover the Holland to Beauty World stretch and want instructions, not portal shoppers.
Landlords and owners of landed houses and prime condos, who pick a manager on reputation and then check the website.
Home cleaning teams that can reach Bukit Timah households and want booked recurring visits rather than one-off price hunters.
Renovation, aircon and pest crews whose vans can reach Bukit Timah and who hold the registrations the job needs.
Industries
Property leads here because landed and private deal sizes define this market. Cleaning and home trades serve the same households.
Agents, landlords and property managers working landed and prime-condo stock on Sixth Avenue and Holland Road. The same approach has kept Andrew Woodruff of Woodruff Property Management with HeyLead for over 10 years.
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Renovation, aircon and pest work targeted estate by estate, run alongside property and cleaning.
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Home cleaning for landed and prime private households, using the approach from our work with cleaning firms such as 1800 CLEANER.
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Clinics and practices that need new patients, not vanity traffic.
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Focus industry
One landed sale or management contract in Bukit Timah can be worth more than a month of HDB-town work, so we aim for fewer, better enquiries. We plan around Holland, Sixth Avenue and King Albert Park.
HeyLead is a marketing agency for owner-run firms in Singapore. In Bukit Timah we run SEO, Google Ads, Meta ads and web design for firms that serve private and landed households, and every report is in Singapore dollars.
Google Maps
Live Google Map. Tap a region to open its page.
The local picture
Your market
Bukit Timah has far fewer households than Tampines or Jurong West, but each one is worth more.
The housing is landed houses on the quieter roads off Bukit Timah Road, some in designated Good Class Bungalow areas, plus condos of every age from Holland Road up to Upper Bukit Timah Road.
Owners here are well informed and usually compare two or three firms before they message anyone. Families choose homes near good schools, and the tuition and enrichment centres around Beauty World stay busy after school hours.
PropertyGuru and 99.co are where most people start looking at homes for sale or rent. A landlord choosing a manager or a household choosing a cleaner searches differently, usually the estate name plus the job.
Trades also need to show the registration their work calls for, such as NEA, BCA or PUB. Prices are in S$, with GST at 9% for GST-registered firms.
Your customers
Most enquiries start on a phone. Someone types Holland or Sixth Avenue plus the job, reads a page for half a minute, then opens WhatsApp.
So every page has a WhatsApp button that carries the page and estate into the message, a short form as backup, and a named person who can reply within the hour.
Google Ads covers the urgent moments, such as a leak, a dead aircon compressor or a tenancy notice. SEO and your Google Business Profile (your listing on Google Maps) cover slower decisions, like choosing a managing agent.
A good lead is a named owner or tenant asking about a specific address and job in an estate you serve. We do not chase island-wide searches, and we never run one campaign across Bukit Timah and Jurong West.
Reports count booked instructions, jobs and viewings by estate, in S$, so a quiet month in King Albert Park cannot hide behind a busy one in Holland.
Our approach
We start by fixing the map: the estates you can serve and the ones you cannot. Next, each offer gets its own page, so a sales instruction, a tenancy, a home clean and an aircon service never share a form.
SEO then builds estate and service pages and tidies your Google Business Profile. Google Ads buys the urgent searches estate by estate, instead of one wide circle on the map.
Meta ads show your offer again to people who already read a page, and reach households who are not searching yet. Every week we check how fast enquiries are being answered, because a WhatsApp left for a day often loses the job.
Each channel has its own Bukit Timah page with more detail. If a smaller service area is the right answer, we say so rather than buy clicks you cannot cover.
Building stock
Landed and prime condos, not HDB volume
Portals buyers still use
PropertyGuru, 99.co, HDB resale portal
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
A generous circle around Bukit Timah also reaches Clementi and Newton, and Google will happily spend there. Your crew cannot follow a click that far, so the cost of each booked job climbs while the dashboard still looks busy. Narrow the map first, then set the budget.
Ads built for a Tampines flat talk about low prices and speed. A Holland Road owner reads that as a warning sign. Landed and prime buyers want to see the homes you handle, who signs the work and the registration behind it before they message anyone.
An owner selling a bungalow, a landlord renewing a tenancy and a family wanting a monthly clean are three separate conversations. One form drops them in the same inbox and teaches the team to ignore half of what arrives.
How it works
We list the estates you can serve without a long drive, from Holland to Beauty World, and limit the campaigns to them. Anything further out stays off until your crew or team can follow up.
Property, cleaning and trades each get proof that fits: agent registration, past work and the licences the job needs. The page names landed and prime homes, not a generic skyline.
Google Ads handles urgent searches, SEO and your Google Business Profile handle the map, and Meta ads reach people who looked once and left. Every route ends in WhatsApp or a short form.
Monthly figures in S$ are split by estate, so one busy postcode cannot hide a quiet one inside a single town-wide average. We show what got booked, not only what got clicked.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Bukit Timah property management | Landlord looking for a local managing agent |
| Holland property agent | Seller or landlord comparing agents before opening a portal |
| King Albert Park landed property manager | Owner who wants care for a landed house, not a condo manager |
| Bukit Timah home cleaning | Household looking for regular visits, usually finished on WhatsApp |
| Holland aircon servicing | Fault-driven search, usually on a phone |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Bukit Timah.
People search by estate and job, not by country. A firm that wins work around Holland and Sixth Avenue needs different offers, different proof and a tighter service area than one selling across the island. Here that means estate pages, landed and prime-condo offers, and a service area drawn around where you can really work.
Not as the starting point. If your team works from Holland to Beauty World, we limit campaigns to that area and to neighbouring estates you can reach. Wider reach comes later, once follow-up keeps pace with new enquiries.
Yes, and it is often the best first step. Sixth Avenue or King Albert Park is enough area for a first campaign. We widen once your bookings show where the demand is coming from.
No. Bukit Timah buyers choose on trust and job size, so the wording, audience and reporting differ from a campaign built for HDB volume. We keep the two campaigns and their budgets separate.
We review your service area, build a page for the offer that matters most, set Google Ads to the estates on your map and connect tracking for calls, WhatsApp and forms. You then get a first report in S$. SEO takes longer than a month to show results, and we tell you that at the start.
Access to your website, your Google Business Profile and any Google Ads account you already have. If you have none of these yet, we set them up with you. We also need your service areas, your registration or licence details, and a rough idea of how many jobs a week you can take on.
No. HeyLead is an online team, so there is no Bukit Timah office to visit. We work with you by phone, video or WhatsApp and run your campaigns for the estates you serve.