The first hard frost on the Range sends Toowoomba households looking for a heater, and most of coastal Queensland never makes that search.
A Toowoomba heating installer or plumber has two busy seasons: cold winter months when heaters and hot water work hardest, and summer storms that bring leaks. HeyLead runs SEO, Google Ads, Meta ads and landing pages for heating, plumbing, pest control and repair firms across Highfields, Rangeville, Middle Ridge and Westbrook. We set coverage by drive time, keep urgent and planned work on separate pages, show your licence clearly and report booked jobs in A$.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your licence and a winter season that coastal firms never see.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Heating and air conditioning installers fitting reverse-cycle systems, gas heaters and wood heaters ahead of the Toowoomba winter
Plumbers and gas fitters working Harristown, Newtown and Wilsonton, with a clear rule for after-hours call-outs
Pest controllers inspecting timber Queenslanders and new estate homes for termites and other pests
Contractors tired of paying for clicks from Darling Downs towns their vans will never drive to
The local picture
Your market
Toowoomba trade work runs on two calendars. Winter on the Range is properly cold for Queensland, with frosty mornings, so reverse-cycle systems, gas heaters and wood heaters are a genuine seasonal trade here in a way they are not on the coast.
Hot water systems work hardest in the same months. Summer brings storms, and with them leaks, blocked gutters and water damage. Housing adds a third layer.
Timber Queenslanders and Federation cottages in East Toowoomba, Newtown and around Queens Park come with older plumbing, raised floors and timber that pest controllers watch closely, while newer estates in Highfields, Glenvale, Westbrook and Kearneys Spring need installs and warranty-friendly work.
Many trades hold QBCC licences, and those stay with your business because HeyLead handles the marketing only.
Your customers
Home-service searching in Toowoomba starts with the job and then adds a place. Urgent searches such as burst pipe, no hot water or blocked drain are settled within minutes, usually by phone.
Planned searches such as heater installation, split system quote or termite inspection reward a clear page and a fair quote process. Storm repair sits between the two and depends on the week's weather.
We keep urgent and planned searches apart and block job seekers and do-it-yourself questions. A good lead is a call long enough to quote, or a form that becomes a booked job.
Reports show the cost of each booked job by suburb group in A$, with GST shown.
Our approach
We start with the van map, not a circle on a screen. We note where each crew starts and finishes, and how long it takes to reach Highfields, Rangeville or Westbrook from there, and build the search area from that.
Urgent campaigns run only in the hours someone answers, with call tracking and short pages led by a phone number. Planned work gets separate campaigns and longer pages that explain the process and show the licence.
SEO adds a page for each suburb and service. Meta ads show heater offers again to homeowners who looked but did not book.
Heating budgets rise in late autumn, before the first frost, and booked jobs are recorded against their source so spend follows the crews with capacity.
About the area
timber Queenslanders, Federation cottages, and newer estates on the city edge
Licences you show on your page
QBCC licensed trades
Common mistakes
A radius drawn around the CBD quickly takes in outlying towns and farmland where your van does not go. Toowoomba households search by suburb, so a search area built from drive time keeps clicks on ground you can actually cover.
Heater demand lifts sharply once the frosts start, and a campaign switched on late is competing with every installer at once. Campaigns that launch in autumn, with pages ready and tracking live, catch the planned installs before the rush.
Homeowners want to see a licence before letting someone under the house or into the roof. If it sits at the bottom of the page, that reassurance is lost. Put your licence details near the top, beside the phone number and real job photos.
How it works
Write down where each crew starts and finishes, and which suburbs it can reach in a fair time. Start with those and add more as the roster grows.
Give urgent call-outs their own campaign, hours and landing page, and put heater installs, replacements and inspections on another. Plan ahead for the winter lift and for storm weeks.
Put licence details, the kinds of Toowoomba homes you work on and photos from real jobs high on the page, where a homeowner looks first.
Track calls and forms through to paid work and report the cost of each booked job by suburb group in A$. Then shift the seasonal budget to where it pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| heater installation Toowoomba | Planned winter job, comparing installers |
| Toowoomba plumber | Urgent or planned trade job, mostly on mobile |
| Highfields electrician | Suburb-level trade search near a crew |
| reverse cycle air conditioning Toowoomba | Heating and cooling install, often researched ahead of winter |
| Toowoomba pest control | Termite inspection or treatment for a house |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers for Toowoomba tradespeople choosing a marketing team.
Only the suburbs your vans can reach on time, which often starts with Highfields, Rangeville and Middle Ridge. Anything beyond that is left out, so the clicks become jobs you can take.
The searcher, the page and the follow-up all differ. An urgent job wants a phone number and speed. A planned install wants a clear process, a licence and a fair quote. Splitting them improves both and keeps the reports readable.
No. HeyLead is the marketing team. Your QBCC licence, any other licences and your insurance belong to your business, and we make sure the page shows them accurately.
In autumn, before the first frosts. We prepare heater and hot water pages ahead of the season, then adjust weekly as the weather turns and your install calendar fills.
SEO for suburb and service pages, Google Ads for job searches, Meta ads for reach and follow-up, and landing pages that tie them together. Tracking follows calls and forms through to booked jobs.
Access to your Google Business Profile, ad accounts and website, plus your licence details, suburbs and crew map. Tell us how many jobs a week you can take. The free audit starts from there.
There is no Toowoomba office to visit, because HeyLead works online. We talk by phone, video or WhatsApp and plan the work around the suburbs your crew can reach, reporting in A$.