One radius for a long, narrow city
A van in Longton cannot answer every Tunstall call at school-run time. Drop the streets you cannot reach and let the campaign focus where you finish the job the same day.
Home Services and Trades · City · Stoke-on-Trent metro
Home services marketing for Stoke-on-Trent heating, plumbing and electrical firms
A cold Longton terrace at seven in the morning and a planned Trentham rewire are not the same customer, even on the same van route.
Trade work in Stoke-on-Trent turns on drive time along the A500 and on what a van can finish in a day. HeyLead runs Google Ads, local SEO, Facebook and Instagram ads and web pages for heating, plumbing, electrical, damp and pest control firms across Hanley, Burslem, Longton, Trentham and Newcastle-under-Lyme. Emergency call-outs and planned work get separate campaigns, and we report booked jobs in pounds. Ask for the free audit and send your current service area.
- check_circle Emergency call-outs and planned installs run as separate campaigns and pages
- check_circle Gas Safe and NICEIC or NAPIT membership shown only where your firm holds them
- check_circle Booked jobs reported by town in pounds, not just clicks
What we do
What HeyLead runs for Stoke-on-Trent trades
Google Ads, local SEO, Facebook and Instagram ads and job pages are planned together, with emergency and planned work on separate routes from Tunstall to Trentham.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in Stoke-on-Trent
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Gas Safe heating engineers and boiler installers who can cover Tunstall, Hanley and Longton in a single working day.
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Plumbers and drainage crews working in older terraces, where pipework and shared drains have often seen decades of use.
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Electricians in a scheme such as NICEIC or NAPIT, plus pest control and damp specialists, who want jobs from named towns rather than clicks from across Staffordshire.
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Restoration and roofing firms dealing with leaks and storm damage, where insurer work and homeowner jobs need different handling.
The local picture
Home services and trades marketing in Stoke-on-Trent: what to know
Your market
What is different about Stoke-on-Trent
Stoke-on-Trent gives trades a great deal of older housing to work on. Rows of Potteries terraces in Burslem, Hanley, Fenton and Longton often have ageing boilers, tired wiring and damp in solid walls, so repair and upgrade jobs never really stop.
Inter-war semis further out bring boiler swaps, rewires and extensions. The newer estates around Trentham ask for servicing, smart controls and the odd snag a builder left behind. The city is long rather than round.
The A500 runs from the north end near Tunstall down past Stoke towards Trentham and joins the M6, so a van can cross the patch fast off-peak and crawl at school time.
Newcastle-under-Lyme to the west, and Kidsgrove and Stone outside the city, add work, but only if your team can reach them in time. Gas Safe registration is the proof a heating customer asks for, and electricians usually show NICEIC or NAPIT membership.
Agency invoices add VAT at 20 per cent.
Your customers
How customers find you
Urgent searches look like no hot water, burst pipe or emergency plumber Longton. They are typed on a phone, often before eight, and the caller rings the first firm that looks dependable. Planned work is slower.
Someone replacing a boiler in a Hartshill semi or rewiring a Burslem terrace reads reviews and compares quotes over a week or more. Cold snaps push urgent demand up, damp enquiries rise in wet months, and pest work follows its own season.
We give each type of search its own page and set ad hours to match when your phone is answered. DIY, parts and job-seeker searches are kept out. You get a report of booked jobs and their value by town, in pounds.
Our approach
How HeyLead runs it for you
We begin by switching off the areas your vans cannot reach in time, such as Kidsgrove or Stone when only one engineer is on. Emergency and planned work then get separate Google Ads campaigns.
Emergency ads carry a call button and run only in hours someone answers. Your Google Business Profile (the listing on Google Maps) gets the right trade categories and service areas.
Facebook and Instagram ads promote service plans and seasonal offers, such as a boiler service before winter. Each town and job has its own page showing the registrations you hold. We count booked jobs, so the budget follows work that paid.
About the area
Potteries terraces, inter-war semis, and newer estates around Trentham
Licences you show on your page
Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
Common home services and trades marketing mistakes in Stoke-on-Trent
Emergency and planned work in one advert
Someone with no heating wants a number to ring now. Someone planning a new boiler wants proof and a fair comparison. One advert for both serves each badly, and the form tells you little.
Price shoppers from directory sites
A page that does not name your registration, the type of home and the towns you cover attracts people comparing on price alone. A specific page filters them out before they cost you a call.
How it works
From a map of your vans to booked jobs in the Potteries
- 01
Draw the map your vans cover
Start with the towns your engineers reach on a normal day, such as Hanley, Stoke and Fenton. Add Newcastle-under-Lyme or Kidsgrove only once a second van can back them up.
- 02
Split emergency from planned work
Two offers, two pages, two sets of hours. The emergency number rings only when someone is there to pick up, and planned work gets a quote form.
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Show the registrations you hold
Gas Safe goes on heating pages and NICEIC or NAPIT on electrical pages, only where your firm is registered. Proof helps a caller decide.
- 04
Count booked jobs, move the budget
We report the cost of each booked job and what it was worth, by town, in pounds. Budget then shifts to the towns that pay.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| boiler repair Stoke-on-Trent | Urgent heating breakdown, local |
| Longton plumber | Ready to hire now, usually on a phone |
| electrician Burslem | Town-level electrical work |
| damp proofing Stoke-on-Trent | Older terrace with damp in the walls |
| pest control Newcastle-under-Lyme | Seasonal nuisance in the neighbouring borough |
Niches
Niches that match Stoke-on-Trent
Google Maps
Stoke-on-Trent metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
From other HeyLead clients
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
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We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about home services and trades in Stoke-on-Trent
Plain answers for heating, plumbing, electrical and damp firms weighing up a marketing team in Stoke-on-Trent.
Which parts of Stoke-on-Trent can a trades campaign cover? expand_more
Whatever your engineers can reach the same day. For many firms that starts with Hanley, Stoke and Fenton, then Burslem, Longton or Trentham. Newcastle-under-Lyme and Kidsgrove come in once a van can cover them.
How do you handle emergency work? expand_more
It gets its own ad group, its own page and ad hours matched to when your phone is answered. We do not run emergency ads outside those hours, and we never promise a response time in an advert.
Is damp and mould work worth promoting here? expand_more
Often, given how much older terraced housing the city has. It runs as its own offer with its own page, separate from heating and plumbing, because people search for it in different words.
Do you put Gas Safe or NICEIC on the page? expand_more
Only where your firm holds the registration, and only as proof. HeyLead is the marketing team, not the registration holder. You give us the details and we show them accurately.
How do you tell booked jobs from calls? expand_more
Calls and forms are tagged by ad and town, and your diary or a simple weekly sheet shows what booked. The report gives the cost of each booked job in pounds, not a call count.
What do you need from me to start? expand_more
Access to your website, Google Business Profile and any ads account, the towns you cover and your Gas Safe or electrical scheme details. We also ask when the phone is answered and how many jobs a week you can take. Anything missing we set up with you.
Other industries in Stoke-on-Trent
Other pages for this city.