Scrolling on a sofa in Fenton, nobody is hunting for a letting agent, so a Stoke-on-Trent Meta advert has to earn its second of attention.
A letting agent in Hanley, a cleaner in Longton and a heating firm in Newcastle-under-Lyme all sell to local households who are not searching yet. HeyLead is a marketing agency that sets up and runs your Facebook and Instagram ads (Meta), from the picture and wording to the form people fill in. You choose the offer and the towns you cover, and we report the result as jobs booked, in pounds. Send a free audit request to start.
What we do
Meta takes the offer to people who were not searching. Google, SEO and landing pages catch them when they are ready, using the same list of towns.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Lettings agents and property managers who want landlords with terraces in Burslem, Fenton and Longton to ask for a rental valuation.
Cleaning firms selling end of tenancy cleans to landlords and agents with student houses near Staffordshire University and Keele.
Heating, plumbing and damp firms offering service plans and planned jobs to homeowners in Trentham, Hartshill and Newcastle-under-Lyme.
Owners tired of paying for likes who want to see which adverts led to a paid job.
The local picture
Your market
Facebook and Instagram in Stoke-on-Trent mix very different households in one feed. Students around Staffordshire University and Keele scroll alongside families on the newer Trentham estates, older homeowners in Burslem terraces and renters across Hanley and Longton.
Each of them responds to a different picture and a different offer. The six towns also keep strong local identities, so an advert that names Longton or Tunstall tends to feel closer to home than one that only says the city.
Newcastle-under-Lyme, next door as a separate borough, has its own town centre and its own crowd. Housing ranges from Potteries terraces to inter-war semis and new-builds, and a photo of the wrong kind of house gets noticed.
A lettings offer and a boiler offer should never share an audience. Any registration shown in an advert, such as Gas Safe or a redress scheme, belongs to your firm. Our fees carry VAT at 20 per cent.
Your customers
Nobody opens Instagram looking for a plumber. People scroll, and act when an offer lands at the right moment: a boiler service before the first cold week, a move-out clean in the week a tenancy ends, a valuation when a landlord starts to doubt their agent.
Timing matters more than keywords here. The owners who hire us do search, though, typing facebook ads agency Stoke-on-Trent or instagram ads agency Stoke. A good lead is a landlord, homeowner or office manager inside your patch who picks up when you ring.
We do not chase likes, followers or cheap clicks from outside your area. Each monthly report counts jobs booked and what they were worth in pounds.
Our approach
We start with one offer and build the advert around it. For a lettings desk that might be a free rental valuation. For a heating firm it might be a boiler service plan.
Next comes the audience: a circle around each town you cover, plus people who have already visited your website, and, if you have a customer list, people who resemble your best customers.
A lead form (a short form inside Facebook or Instagram) keeps simple requests quick, while a page on your site works better when the offer needs proof, such as a cleaning contract. We test both and keep whichever books more jobs.
Pictures and wording change every few weeks so Hanley does not see the same advert for months. Every new lead goes to a named person, and we agree how fast they call back.
About the area
Potteries terraces, inter-war semis, and newer estates around Trentham
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A single Stoke-on-Trent audience puts a Keele student and a Trentham homeowner in front of the same advert, and the wording suits neither. We split audiences by town and by who lives there, and leave out streets you do not serve.
A product carousel means little to a landlord choosing a managing agent. A service advert needs a real face or a real job photo, one clear promise and one way to reply.
People who fill in a form on a phone are often weighing up three firms at once. If nobody rings within the hour, many have moved on by the evening. We set up alerts and a short call script before any advert goes live.
How it works
We agree the single offer to push first: a valuation, a service plan, a move-out clean or a free quote visit, written in one sentence a Potteries resident understands at once.
Each town you cover gets its own audience, plus people who visited your site. Towns your team cannot reach are left out, so budget only reaches households you can serve.
Short requests go to a form inside Facebook or Instagram. Offers that need proof go to a Stoke-on-Trent page on your site with the phone number at the top, never the home page.
Every lead gets a phone call. New pictures and wording go live on a schedule, and each month you see jobs booked and their value in pounds, split by town and offer.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Stoke-on-Trent | Business owner hiring help with paid social |
| best meta ads agency in Stoke-on-Trent | Owner comparing agencies on method and reporting |
| instagram ads agency Stoke | Picture-led offers for homes, lettings and cleaning |
| Stoke-on-Trent facebook advertising | Local firm wanting calls, not shop sales |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Short answers for Stoke-on-Trent owners choosing a Facebook and Instagram ads agency.
There is no official ranking, so judge how an agency works. Ask whether it splits audiences by town, writes adverts for services rather than products, rings leads quickly and reports in pounds. HeyLead runs Stoke-on-Trent campaigns that way, and we claim no title.
Yes, when the advert is built for it. Service firms do best with one clear offer, a real photo and a phone call as the goal. Catalogue-style shop ads are a different job and not what we run.
It can, by aiming at the towns near the universities and at people who have visited your landlord pages. The offer should speak to their concerns, such as summer voids and turnaround cleans, rather than to tenants.
Use a form for short requests such as a valuation callback, and a page when the offer needs proof, such as a cleaning contract. We test both and keep whichever books more jobs.
Google reaches people already searching. Meta reaches them earlier and shows your advert again to site visitors. We move money between the two each month based on jobs booked, not habit.
Send a free audit request with your offer, the towns you cover and any existing ad account. We reply with an audience plan and picture ideas, and if you have no ad account yet we set one up with you.