Locals type Burslem, Longton or Hanley into Google far more often than the full city name, so one page cannot answer them all.
Customers across the Potteries search for a job and a town, such as boiler service Longton or letting agent Burslem. HeyLead is the team that gets your firm found for those searches. We write a page for each service and town, set up your Google Business Profile (your listing on Google Maps) and report calls and enquiries in pounds. Ask for the free audit and we will show which searches deserve a page and which belong in paid ads.
What we do
SEO is the slow layer that keeps paying back. Google Ads, Facebook and Instagram ads and your web pages connect to it and share the same list of towns.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Lettings and sales teams in Hanley, Burslem and Trentham that want landlord and vendor enquiries, not another portal fee.
Gas Safe heating engineers and NICEIC or NAPIT electricians whose vans can be in Longton or Newcastle-under-Lyme before lunch.
Cleaning and facilities firms serving student houses, Hanley offices and units around Festival Park.
Owners weighing up a Stoke-on-Trent SEO agency against a freelancer who want one accountable team behind the work.
The local picture
Your market
Google may treat Stoke-on-Trent as one city, but the people who live there do not. The six towns, Tunstall, Burslem, Hanley, Stoke, Fenton and Longton, run in a line from north to south, and each keeps its own name, high street and loyalties.
Hanley is the main shopping centre, Trentham sits to the south, and Newcastle-under-Lyme is a separate borough to the west with its own town centre. People add those names to the job they want, so ranking for the bare city name seldom makes the phone ring.
Housing is Potteries terraces, inter-war semis and newer estates around Trentham, and each produces different repair, letting and cleaning searches. Student lets around Staffordshire University and Keele add another set.
Rightmove, Zoopla and OnTheMarket own the searches for homes to buy or rent, so property firms do better with landlord and service searches. Agents show redress scheme membership, heating engineers show Gas Safe and electricians show NICEIC or NAPIT.
VAT at 20 per cent is added to an agency invoice.
Your customers
Two kinds of searcher matter here. Owners looking for an agency type comparisons such as best seo agency in Stoke-on-Trent, read a few websites and ring one. Their customers type a job and a town: boiler service Longton, letting agent Burslem, office cleaners Hanley.
We build for both and skip national terms and blog traffic that never turns into a call. A good visit ends in a call or form from a postcode you serve, on a page that names the service and the town.
Your report shows enquiries and booked work by town, in pounds, next to ranking movement rather than instead of it.
Our approach
First we list the towns you can staff and the searches that lead to booked work. Then we write one page for each real pairing of service and town, only where you can turn up, so the site never fills with thin copies.
Titles and headings match what each page says, and the Stoke-on-Trent hub links down to every one. Your Google Business Profile gets the right primary and secondary categories, service areas drawn around where you work, and a Q&A section that answers real questions.
Directory listings are genuine and never bought in bulk. Call tracking and form fields record the town. SEO builds over months, and we make no promise about positions.
About the area
Potteries terraces, inter-war semis, and newer estates around Trentham
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A single Stoke-on-Trent page gives Tunstall, Hanley and Longton the same title and wording, so none of them matches a search closely. Build a page for each town your crew really serves, with its own proof and phone number.
Rightmove, Zoopla and OnTheMarket hold searches such as houses for sale in Trentham. A local firm that chases them spends effort on browsers who are not ready to hire. Aim pages at landlord, vendor and service searches, where a local firm is the answer.
Some owners hire an SEO contractor and receive a standard checklist with the city swapped in. It falls apart on Hanley versus Newcastle-under-Lyme, where customers, councils and competitors differ. Local pages need local facts, checked by someone accountable.
How it works
You tell us where your vans, negotiators or cleaners go reliably. We compare that with what people search and drop places that look tempting but never become work.
One page per service and town, in the words locals use: terrace, semi, boiler service Longton. The title and headings say the same as the page.
We set your Google Business Profile categories, service areas and Q&A, add genuine listings on other websites and link the town pages from the Stoke-on-Trent hub.
You see enquiries and booked work for Hanley, Burslem and Longton separately, never one blended city ranking figure.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best seo agency in Stoke-on-Trent | Owner shortlisting an agency accountable for calls |
| seo contractor in Stoke-on-Trent | Owner choosing between one freelancer and an agency team |
| seo company Stoke | Same buyer, comparing company websites |
| Stoke-on-Trent seo agency | Owner-led property, trade and cleaning firms |
| local SEO Stoke-on-Trent | Map results plus pages for the towns you serve |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Plain answers for owners choosing between an agency, a company and a contractor for SEO in Stoke-on-Trent.
It depends on fit, so look for a team that gives Hanley, Burslem, Longton and Newcastle-under-Lyme their own pages and reports calls by town in pounds. It should treat the property portals as listing sites rather than rivals to outrank. HeyLead runs its Stoke-on-Trent SEO that way, and we claim no ranking badge.
People who type seo contractor in Stoke-on-Trent often want to hire one person. HeyLead is an agency team, so research, writing, Google Maps work and reporting sit with specialists, and a holiday does not pause the work. You still have one point of contact.
Map listings and new town pages can start to appear within weeks. Competitive service searches usually take months to settle. We track calls from the first month, explain movement plainly and never promise a position.
Start where your crew is already busy and the job value justifies the wait. For many firms that is Hanley or Longton, with Burslem, Trentham and Newcastle-under-Lyme added once the first pages bring calls.
No. Thin pages for places you rarely visit weaken the ones that matter. The pages on your site should match your vans, your rotas and the registrations you hold.
SEO builds pages and map listings that keep working month after month. Google Ads covers urgent searches straight away, and the website pages are where both sets of visitors land.
Access to your website and Google Business Profile, the towns you serve and the services that earn you most, plus any registration details you want shown. The free audit then shows what you rank for today.