Spend that follows the M4 towards Newport, rather than your rota, is the quickest way to pay for calls you cannot take.
Google Ads are the paid results at the top of a search, and you pay each time someone clicks. HeyLead runs them for Cardiff property managers, trades and cleaning crews. Campaigns are drawn by suburb and drive time instead of one big radius, with urgent and planned searches kept apart. We count the calls and forms that turn into booked work, send clicks to pages that name the area, and report in pounds with VAT on fees shown separately. Start with the free audit.
What we do
Paid search is one layer. SEO, Meta ads and landing pages cover the same suburbs and report booked work the same way.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Heating, plumbing and drainage firms with a fixed driving radius from Penarth through to Newport
Property managers and letting agents who want landlord enquiries, not clicks from streets they cannot manage
Cleaning contractors who can staff Barry and Cardiff Bay buildings but not the valleys
Owners weighing a Google Ads company in Cardiff against a set-and-forget freelancer or an in-house guess
The local picture
Your market
Google Ads in Cardiff behaves differently by postcode. Bay and city centre searches come from flats, offices and students. Penarth and Llandaff lean towards owner-occupier homes.
Barry, Newport and Pontypridd each have their own catchments, and the M4 and A470 decide how quickly a crew reaches them. Many Cardiff businesses find that one radius over the region mixes all of these up and spends on clicks from places they will not serve.
Competition also varies by category. Emergency plumbing and boiler searches are crowded, cleaning follows the student calendar, and property searches compete with portal advertisers who have large budgets.
Budgets are set in pounds, our fees carry VAT at 20 per cent, and HeyLead is the marketing team, not the registered firm.
Your customers
The searches that matter are urgent and specific: emergency plumber Cardiff, boiler repair Penarth, end of tenancy cleaning Cathays, letting agent Barry. Searches such as best google ads agency in Cardiff come from owners choosing an agency.
A good click names a place and a job you take. We block job seekers, DIY questions and directory searches by listing words that stop your ads showing for them. Call tracking makes phone leads countable, and ads are switched off at the hours nobody answers.
Reports show booked work by area in pounds, next to what you paid for it, rather than click totals.
Our approach
Geography goes first: drive-time areas for Penarth, Barry, Newport, Pontypridd and the city, each with its own budget and its own list of places to leave out. Keywords come next, grouped so emergency and planned work never share an ad group, and reviewed every week.
Every campaign points to a page for that suburb and offer. Call tracking and form tracking feed the results, and only booked jobs count as wins. Ads run when your phones are answered.
Cost per booked job (what you pay for each job that gets booked) is the number we manage, and budget shifts to the areas that pay.
About the area
bay flats, Victorian terraces, and Vale of Glamorgan houses
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
Draw one circle around Cardiff and Google will happily show your ads in Newport, Pontypridd and the far end of the Vale. Your crew covers some of that. Drive-time areas, with the rest switched off, turn a broad reach into a working one.
An ad for boiler repair in Penarth that lands on a general homepage leaves the visitor to hunt for what they wanted. A page that names Penarth, the service and the phone number keeps the click you paid for. Fix the page and the same budget does more.
A cheaper click means little if calls go unanswered or jobs sit outside your area. Track calls, forms and booked work, and judge campaigns on what you pay for each booked job, in pounds. That is the figure your accountant will recognise.
How it works
You give us the postcodes your crew can serve in a normal working day. We turn them into drive-time areas, leave out the rest, and set a budget for each in pounds.
Emergency searches, planned work and owners hiring an agency sit in separate campaigns with their own keywords, blocked terms and pages, so no single number hides what is going on.
Phone calls, forms and booked jobs are tracked back to the ad that produced them. Only what your team confirms counts as a result, not every tap on a number.
Each month we show what you paid per booked job in each area, then move spend toward the postcodes that pay and pare back those that do not.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Cardiff | Owner hiring PPC that splits Penarth from Newport |
| ppc agency Cardiff | Paid search for owner-led firms |
| google ads contractor Cardiff | Owner wanting to hire someone to run the account |
| Cardiff google ads management | Ongoing management, not a one-week setup |
| google ads company Cardiff | Owner comparing companies and freelancers |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for Cardiff owners choosing a Google Ads agency, where the right fit depends on coverage and tracking.
The right one splits Penarth from Newport by drive time, separates urgent from planned searches, and shows booked work in pounds instead of click totals. HeyLead runs Google Ads that way for owner-led firms. Ask any agency to show how it would set areas and exclusions for your postcodes before it talks about budget.
Yes, and it suits Google Ads well. We limit the campaigns to the areas you serve and exclude the rest, so every pound goes on clicks you can take.
It depends on the size of the area, how crowded the category is and how many jobs you can take. We set a starting budget in pounds against the bookings you need, then adjust after the first weeks of data. We will say plainly if the target cannot be met with the budget available.
HeyLead is an agency, so the account has a team behind it rather than one freelancer. You get consistent management, shared checks on the account and reporting you can read without a glossary.
SEO builds the pages that bring visitors over months. Google Ads buys the urgent searches in the meantime, and shows which searches are worth a permanent page. Both point to the same area landing pages.
Bring the last ninety days of spend, the postcodes you serve and the hours you answer calls. We check whether calls and forms are tracked before advising on anything else.
No. HeyLead is an online team rather than a Cardiff business with a shopfront. We work with you by phone, video or WhatsApp, and your campaigns are set around the areas you serve.