Sales instructions
Homeowners in Penarth, Llandaff, Roath and beyond who want a valuation and are choosing an agent. The page speaks to their street and house type, not to a generic Cardiff audience.
Real Estate and Property · City · Cardiff metro
Lead generation for Cardiff estate agents and property managers from Penarth to Roath
Welsh landlords now grant occupation contracts rather than tenancies, and an enquiry form for Cardiff should sound like it knows that.
A Cardiff seller, a landlord, a commercial owner and a block manager all contact an agent for different reasons, and one contact form treats them the same. HeyLead runs Google Ads, SEO, Meta ads and landing pages for estate agents, letting agents, property managers and maintenance firms, and sends each type of enquiry to the right person on your team. We report instructions won, managed properties signed and jobs booked, in pounds. The way in is the free audit.
- check_circle Sellers, landlords, commercial owners and repair requests kept separate
- check_circle Rent Smart Wales and redress scheme details shown where owners look
- check_circle Your own search and pages running beside the portals
What we do
Six lead generation tools for Cardiff property firms
Search ads, SEO, Meta ads, landing pages, tracking and routing work together, so agents, managers and maintenance firms get enquiries they can act on.
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Google Ads / Search
Buys the searches of owners ready to instruct, such as letting agent Penarth, split by area so Newport clicks do not drain the Cardiff budget.
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SEO
Builds area and service pages for Penarth, Roath, Llandaff and Barry, so landlords and sellers who search by neighbourhood find your firm as well as the portals.
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Meta Ads
Reaches homeowners and landlords who have not searched yet, then shows site visitors a valuation or management offer that fits the homes in their part of town.
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Landing pages
One page per offer: valuation, landlord, commercial, maintenance. Each is written for Cardiff housing and Welsh rules, loads quickly on a phone, and ends in one form.
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Tracking
Counts calls and forms by lead type and area, so reports show instructions and managed properties, not one blended number that hides which page did the work.
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CRM routing
Sends each enquiry to the right desk with an alert, for firms where a quick reply is what separates a won instruction from a lost one.
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Lead generation
Four kinds of enquiry we aim to send you
Each type gets its own page and goes to its own person. People who are only browsing listings are not counted as leads.
Landlord and management enquiries
Owners with one flat or twenty, looking for lettings or full management. Fees, Rent Smart Wales compliance and how contract-holders are handled are set out in plain words.
Commercial owners and occupiers
Businesses and landlords with offices, units or shops around the Bay, the centre and the business parks toward Newport, who want an agent with commercial experience.
Maintenance requests
Managers and owners needing repairs, void turnarounds or planned works across their blocks and houses. Each request captures address, urgency and access details so quoting starts faster.
Who we work with
Typical clients in Cardiff
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Estate agents and sales teams instructing on Penarth villas, Roath terraces and Cardiff Bay apartments
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Letting agents and property managers growing the number of homes they manage across the city, the Vale and the student streets
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Commercial agents marketing offices, units and shops around the Bay, the centre and business parks on the road to Newport
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Property maintenance firms doing common-area repairs, void turnarounds and planned works for managers and landlords
The local picture
Real estate and property marketing in Cardiff: what to know
Your market
What is different about Cardiff
Cardiff property is a mix of very different stock. Cardiff Bay and the city centre are full of flats, with apartment blocks that need managing agents and steady maintenance. Roath, Cathays and Canton are Victorian terraces, with student lets and first-time buyers.
Penarth trades on seafront villas and period homes, and Barry on family terraces and semis near the coast.
Because this is Wales, landlords and agents deal with Rent Smart Wales, with occupation contracts under the Renting Homes (Wales) Act, and with Land Transaction Tax when a sale completes. Redress scheme membership is expected of agents, so it belongs where owners can see it.
HeyLead is the marketing team, not the agent or licence holder, and our fees carry VAT at 20 per cent.
Your customers
How customers find you
Owners and landlords search by role and place: letting agent Penarth, property management Cardiff, sell my house Roath. The three big portals take most searches from people browsing listings, and that is a different crowd from someone ready to hand over a property.
A good lead here is a person ready to instruct you or sign a portfolio over. Maintenance work follows managers, who search for a contractor for a specific block or street, often after a tenant complaint.
Commercial owners look for an agent who has moved a unit like theirs. Reports show instructions won, properties signed and maintenance jobs booked, split by type of lead and by area, in pounds. A plain cost per lead would hide which ones worked.
Our approach
How HeyLead runs it for you
Each type of lead gets its own route. Sellers land on a valuation page for their area. Landlords land on a management page that explains fees clearly and mentions Rent Smart Wales. Commercial owners get an enquiry route to the right person.
Maintenance leads come through a job request form with address and urgency fields. Google Ads covers people searching right now, SEO builds area pages for Penarth, Roath and the rest, and Meta ads bring back visitors who did not make contact.
Tracking links every call and form to the desk that answered it. Speed matters, so we can set up alerts and routing if your team wants them.
Building stock
bay flats, Victorian terraces, and Vale of Glamorgan houses
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
UK estate agent redress schemes
Common mistakes
Common real estate and property marketing mistakes in Cardiff
One form for four different jobs
A seller, a landlord, a commercial owner and a block manager needing repairs do not want the same conversation. Put them on one form and your desk spends the morning sorting mail. Separate pages mean separate answers and clearer reports.
Living on the listing portals
Rightmove, Zoopla and OnTheMarket rent you an audience that is looking at properties, not hiring agents. Firms that rely on them pay for visibility they do not control, while landlords searching for management go elsewhere. Building your own search presence is slower but steadier.
Copy that ignores Wales
Sales and lettings pages written for England mention the wrong tax, the wrong contracts and the wrong regulator. Cardiff landlords notice. A page that names Rent Smart Wales and Land Transaction Tax earns a faster phone call.
How it works
How it works, step by step
- 01
Sort your lead types
List what you want more of: instructions, managed properties, commercial mandates, maintenance jobs. We rank them by value and by how many you can handle, then choose where to start, usually one cluster of suburbs such as Penarth and Llandaff.
- 02
Build a page for each offer
A valuation page, a landlord page, a commercial page and a maintenance request page, each written for Cardiff stock and each with one clear next step.
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Start ads for people ready to act, then build SEO
Google Ads runs first for people ready to act. SEO area pages follow, and Meta ads keep you in front of owners who visited and left without asking.
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Follow each enquiry to a result
Calls and forms are tracked to a lead type and an area, then matched against what you won. Reports show what you paid per instruction and per managed property, in pounds.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Cardiff property management | Landlord or owner looking for a local manager |
| letting agent Penarth | Landlord choosing an agent by suburb |
| estate agent Llandaff | Seller comparing agents for a family house |
| Cardiff commercial property agent | Owner or occupier with a unit or office |
| property maintenance Cardiff | Manager seeking repairs or a void turnaround |
Niches
Niches that match Cardiff
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions about real estate and property in Cardiff
Answers on lead types, methods, coverage and how we judge the quality of Cardiff enquiries.
What leads do you generate for Cardiff property firms? expand_more
Seller valuation requests, landlord and management enquiries, commercial owner and occupier contacts, and maintenance job requests, each captured on its own page. We do not sell people who are only browsing the portals as leads. Your desk receives enquiries tagged by type and area.
What lead generation methods do you use in Cardiff? expand_more
Google Ads for people searching now, SEO for area and service pages, Meta ads for reach and follow-up, and landing pages built for one offer each. Tracking ties calls and forms to outcomes. Alerts and routing are available when reply speed is the bottleneck.
How does this sit alongside Rightmove, Zoopla and OnTheMarket? expand_more
Those portals keep the listing shoppers, and we do not try to replace them. We build the layer you own next to them: search, pages and ads that bring a seller, landlord or manager straight to you. Both can run at once.
Which parts of Cardiff should we target first? expand_more
Start where your desk is strongest. For many firms that is Penarth and Llandaff for sales, or Roath and Cathays for lettings. We add Barry, Newport or the valleys once results show where instructions come from.
How do you judge lead quality? expand_more
By what happened next. What you pay per instruction, per managed property and per maintenance job is tracked by lead type and area, so a cheap enquiry that never converts does not look like a win. Where sales, lettings and maintenance share an inbox today, we separate them first.
What do you need from me to start? expand_more
We need login access to your website and any ads accounts, plus your Google Business Profile, the listing that shows on the map. Tell us the areas you want to work, give us your redress scheme and Rent Smart Wales details, and say how many new instructions or jobs your team can handle.
Does HeyLead have a Cardiff office? expand_more
No. HeyLead is an online team, so there is no Cardiff address to call in at. We work with you by phone, video or WhatsApp, and we know how the Welsh market differs from England's.