Cardiff trade firms use HeyLead for Google Ads, search and a website that brings more calls.
We are a marketing team for owner-led trade firms. We aim the ads and the pages at the towns your vans already reach, then show you which ones booked the job.
What we do
Google Ads brings urgent calls. SEO builds slower local pages. Meta ads support seasonal work, and landing pages turn the click into a booking.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Gas Safe heating engineers doing boiler repairs, servicing and replacements across Cardiff and the Vale
Plumbers who split urgent leaks and blocked drains from planned bathroom and kitchen work
Pest control firms handling wasps, rats and moths in Victorian terraces and seafront properties
Electricians and water damage teams whose out-of-hours work needs a route of its own
The local picture
Your market
Cardiff's housing shapes the work. Victorian terraces in Roath, Canton and Cathays bring old pipework, damp and ageing boilers. Bay flats have shared plant and managing agents to deal with.
Houses in the Vale of Glamorgan, from Penarth villas to Barry semis, mean larger systems and more planned replacements. Rain rolling in off the Bristol Channel keeps gutters, roofs and damp on the job list, and cold snaps set off heating breakdowns.
Registration matters too. Gas work needs Gas Safe registration, and electrical work falls under Part P of the building regulations, so customers look for both. Distances also count, because a van in Penarth faces a slow rush-hour drive to Pontypridd.
HeyLead is the marketing team, not the registered contractor, and our fees carry VAT at 20 per cent.
Your customers
Urgent searches are short: emergency plumber Cardiff, boiler repair Penarth, no hot water, blocked drain. Planned work looks different, with people comparing boiler installation quotes or asking about a new heating system before winter.
We keep the two apart. Urgent campaigns run on call-first ads during the hours you answer the phone. Planned work goes to a page that shows your registration, the brands you fit and how quoting works.
Pest control has its own seasons, with wasps in summer and rats in autumn. We do not bid on directory-style searches or job-seeker searches, and a good lead is someone in your area with a job you do.
Reports count booked jobs by area, in pounds.
Our approach
We begin with your rota. Where do vans end the day, and when does the phone stop being answered? That decides the areas and the hours ads run.
Urgent search campaigns use call buttons and call tracking, with a list of blocked words to keep out DIY and job-hunting searches. Planned work gets its own landing page with the registration line, coverage and a short quote form.
SEO pages for each town build in the background, Meta ads promote servicing and seasonal offers, and tracking shows which campaign produced which booked job.
About the area
bay flats, Victorian terraces, and Vale of Glamorgan houses
Licences you show on your page
Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A click from Pontypridd is wasted if your engineer starts in Penarth and does not go north. Drive-time areas and blocked postcodes keep budget where the van can arrive. Set the areas from your rota, not from the map, and review them each month as crews change.
Someone with a flooded kitchen wants a phone number. Someone pricing a boiler replacement wants proof and options. One page cannot do both, and blending them hides which ads are working. Split them and each gets a clearer message and cleaner numbers.
Customers check that a heating engineer is on the Gas Safe register and an electrician works to Part P before they call. If that proof sits in small print, it does nothing. Put it near the phone number.
How it works
We note where each van is based, the hours you take calls and the jobs you would turn down. That produces the postcode list, the ad schedule and the postcodes to leave out.
Emergency jobs get a call-first campaign and a stripped-back page. Installs and servicing get an offer, a quote form and proof of registration.
Gas Safe and Part P details, insurance and reviews you already hold are placed beside the phone number. We never add claims you cannot back up.
Calls and forms are tracked to a campaign and a town. Monthly reports show booked work and cost in pounds, with Penarth, Barry and the city separated.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Cardiff | Urgent call, usually from a phone |
| boiler service Penarth | Planned annual job tied to a suburb |
| pest control Barry | Seasonal problem, local firm wanted |
| electrician Pontypridd | Suburb-level trade search |
| water damage repair Cardiff | Urgent dry-out, separate from rebuild work |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers for Cardiff plumbers, heating engineers and pest control firms weighing up a marketing agency.
Those you can reach on a normal working day. For most firms that is one or two of Cardiff, Penarth, Barry, Newport or Pontypridd, not all five. We start narrow and widen when booked jobs justify it.
Yes, always. They attract different searches, need different pages and are judged on different numbers. Mixing them tends to hide which one is paying.
No. HeyLead is the marketing team, and registration stays with your firm. We place your Gas Safe and Part P details on the page, and we do not write claims your registration does not support.
Yes. A small area with tight limits on what you bid for suits a small operation better than a citywide spread. Budget is set in pounds against the jobs you can take, and we tell you when more spend would not help.
Google Ads can produce calls within days of going live, once tracking is confirmed. SEO takes months and we do not guarantee positions. The first report will say what has and has not worked.
Access to your website, your Google Business Profile (the listing that shows on the map) and any ads account you already use. We also need your service postcodes, your Gas Safe or electrical registration details, and how many jobs you can take each week.
No. We are an online team, so there is nowhere in Cardiff to call in. Calls, video and WhatsApp are how we work with you, and your website shows the area you cover.