Somebody scrolling Instagram in Whitchurch and somebody scrolling in Penarth are two audiences, and one ad set treats them as one.
Some offers need a few reminders before someone picks up the phone: a landlord management review, a boiler service, a deep clean, a valuation. HeyLead runs Facebook and Instagram ads for Cardiff service businesses to reach those people, then shows follow-up ads to anyone who visited your site and did not get in touch. Audiences are set by area, by past site visitors and by your own customer lists. Leads come by form or call, and we judge results on booked work in pounds. The free audit is where we begin.
What we do
Meta ads bring reach and follow-up. Google Ads, SEO and landing pages cover the same areas and report booked work the same way.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Letting agents and property managers who want landlord conversations from Penarth and Roath, not idle browsing
Cleaning firms selling end of tenancy slots or regular cleans and needing steady weekly demand
Heating and home services firms promoting servicing offers to homeowners before the cold months
Owners who have boosted posts before and want a proper Meta ads agency to manage it instead
The local picture
Your market
Meta ads (the ads on Facebook and Instagram) reach people who were not searching. That makes them useful in Cardiff for offers that need to be seen a few times before anyone acts.
A landlord in Penarth thinking about switching agent, a homeowner in Whitchurch with an ageing boiler, a Roath tenant near a move-out date: none of them has typed anything yet. The audience is large, so choosing who sees the ad matters.
Cardiff, the Vale and the valleys differ in age, housing and income, and one broad audience blends them. Property firms should also take care with wording around Welsh rules such as Rent Smart Wales.
Ads that name Cardiff places in plain language read as local. Budgets are in pounds, our fees carry VAT at 20 per cent, and HeyLead is the marketing team, not the licence holder.
Your customers
Nobody asked for your ad, so we plan around offers that give people a reason to act. Property gets a landlord management review or a valuation offer. Trades get a servicing or safety check.
Cleaning gets a move-out slot or a regular clean. People who click but do not get in touch see a follow-up ad within a few days, with proof and a clear next step.
Facebook lead forms suit quick offers, while a web page suits anything that needs detail. We do not chase likes, followers or viral videos. Reports count calls, forms and booked work in pounds, split by area.
Our approach
We start by separating offers and areas, so each set of ads has one job.
Audiences are layered: people within reach of Penarth or Barry, people who visited your site, and your customer list, which we can use to find similar people where there are enough names.
The ads are written around the offer and the local housing, with two or three versions of each. We refresh them on a rhythm agreed at the start, because people tire of the same ad.
Leads arrive by form or call, and we set up alerts so someone replies fast. Google Ads catches the people already searching, and Meta reaches everyone else.
About the area
bay flats, Victorian terraces, and Vale of Glamorgan houses
Licences you show on your page
UK estate agent redress schemes; Gas Safe for gas work and an electrical scheme such as NICEIC or NAPIT for electricians
Common mistakes
A single broad audience mixes Penarth homeowners with Pontypridd renters and spends evenly across both. Split by area and offer so the message and the budget match the people seeing them. You also learn faster from smaller, cleaner tests.
The boost button aims for reactions, not bookings. Leads from it tend to be light on intent and hard to trace. Build campaigns around a booking goal, with a form or page that shows where each enquiry came from.
The same image running for three months stops working. Refresh photos, wording and offers regularly, and retire an ad once people have seen it too often. A short schedule for new ads is cheaper than watching results slide, so decide it before launch.
How it works
We choose one or two offers that suit Facebook and Instagram: a landlord review, a boiler service, a move-out slot, a valuation. Each is tied to a booking, not to a like.
Area, site visitors and customer lists are set up as separate audiences, with Llandaff, Newport or any place you cannot serve left out from the start.
Quick offers use a lead form, and anything needing detail lands on a Cardiff page that continues the ad. Alerts reach whoever should reply.
Visitors who did not get in touch see a follow-up ad with proof. Reports show calls, forms and booked work in pounds, and new ads are swapped in on schedule.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Cardiff | Owner hiring Meta help for a service business |
| best meta ads agency in Cardiff | Owner checking who fits their firm, not who has an award |
| instagram ads agency Cardiff | Photo-led offers for local customers |
| Cardiff facebook ads | Local lead generation, not only shops |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for Cardiff owners choosing a Meta ads agency, where the right fit comes down to audiences and offers.
The best fit builds separate audiences for Penarth, Barry and the city, writes offer-led ads, follows up with people who visited and reports booked work in pounds. HeyLead runs Meta ads that way for service firms. Ask any agency how it separates offers and how it tracks a lead through to a booking.
Service businesses are the focus here: property, trades and cleaning in Penarth, Barry and the city. Online shops need a different set-up, and we would say so rather than stretch to fit.
They can, when the offer is easy to see and the audience is limited to areas you serve. A servicing offer with photos of your own local work is a common starting point. We send the click to a Cardiff page, not to your profile.
Usually yes, doing different jobs. Search catches people who are already looking, and Meta reaches those who are not yet, then brings back visitors who left. Both use the same landing pages and the same booked-work reporting.
We agree a rhythm at the start, often every few weeks, and adjust it using how often people have seen each ad and what it is producing. Some offers wear out faster than others. New photos and wording are cheaper than a slow decline.
Access to your Facebook page and any ad account you have used, plus a short list of the offers you would like to promote. Tell us the areas you serve and how many new bookings a week you can take. If you have a customer list, keep it handy, since it can help us reach similar people.
Book the free audit. Bring the offer you want to promote, the areas you serve, and whether any boosted posts or old ad accounts are still running.