Frost on the windscreen in Alfredton is the signal: within days, Ballarat households start searching for heater repairs, and planned installs get pushed aside.
Ballarat trades live by the weather. Cold, wet winters fill the diary with heating, hot water, draught and insulation jobs, and the van can only be in one suburb at a time. HeyLead runs SEO, Google Ads, Meta ads and landing pages for heating, plumbing, pest and repair firms. We set your area by drive time, keep urgent and planned jobs on separate pages, put your Victorian licence near the top, and report booked jobs in A$.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your Victorian licence and a long Ballarat winter.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Heating and air conditioning installers whose busiest weeks arrive with the first cold snap and who service ducted and split systems across the city
Plumbers and hot water specialists covering Sebastopol, Redan and Delacombe, with a clear rule for after-hours calls
Insulation, draught-proofing and restoration crews working in older weatherboards and cottages around Soldiers Hill and Ballarat East
Pest controllers and handymen tired of paying for clicks from towns the van will never reach
The local picture
Your market
Trade work in Ballarat follows the thermometer.
Winters are cold and wet, and the first proper cold weeks bring a rush of heater faults, hot water failures and requests to fix draughts, so a heating or plumbing firm can be flat out in winter and much quieter by summer.
The housing changes the job. Goldfields-era cottages and older weatherboards around Soldiers Hill, Golden Point and Ballarat East come with draughty floors, older pipework and, in some streets, heritage overlays that can limit changes to the outside of the house.
The western estates in Alfredton, Lucas and Delacombe are newer, with owners who are still learning how their homes behave in a Ballarat winter. Growth on the edges, Miners Rest included, stretches the routes a van must cover.
Trades work under Victorian licences, and the licence stays with your business while HeyLead handles the marketing. A click from a suburb you cannot reach before dark is money spent on a callback you will decline.
Your customers
Home-service searching in Ballarat starts with the job and ends with the place. Urgent searches such as heater not working, no hot water or burst pipe are settled by phone within minutes.
Planned searches such as ducted heating service, split system installation, ceiling insulation or pest inspection reward a clear page and a fair quoting process. Restoration and leak repairs come in waves after heavy rain.
We keep urgent and planned searches in separate campaigns and block job seekers and do-it-yourself questions. A good lead is a call long enough to quote, or a form that becomes a booked job.
Reports show the cost of each booked job by suburb group in A$, with GST shown.
Our approach
We start with the vans. Where does each crew begin and end the day, and which suburbs can it reach in a fair time? The search area is built from those answers rather than a circle around the centre.
Urgent campaigns only run when someone answers, with call tracking and short pages that lead with the phone number. Planned work gets its own campaigns and longer pages that explain the job, show the Victorian licence and use photos from Ballarat homes.
SEO adds a page per suburb and service. Meta ads remind homeowners who looked at a heating quote and went quiet.
Winter budgets go up before the first cold snap, and every booked job is tied back to its source so spend follows crews with spare capacity.
About the area
goldfields-era cottages, weatherboard homes, and new western growth estates
Licences you show on your page
Victorian licensed trades
Common mistakes
A radius drawn from Sturt Street takes in Miners Rest, Buninyong and outlying towns as if they were next door. A search area built from drive time keeps the clicks inside the ground you can actually cover, and stops evening callbacks to places the roster cannot reach.
A family with no heat on a winter night and a homeowner pricing ducted heating for next month want different pages. Mixing them slows the urgent call and confuses the planned one. Two campaigns, two pages and two reports let each do its job.
Homeowners check a licence before they let anyone onto the roof or under the floor. If it sits at the bottom of the page, the reassurance is lost. Show the Victorian licence and the kind of work you do near the top, next to the call button.
How it works
Record where every van starts and finishes and which suburbs it can reach in a fair time, from Wendouree to Sebastopol. Start there and add Buninyong or Miners Rest when the roster allows.
Give after-hours and same-day calls their own campaign, hours and landing page, and put installs, insulation and replacements on another. Plan ahead for cold snaps and wet weeks.
Put your Victorian licence details, the types of homes you work in, from cottages to new estate builds, and photos from real local jobs high on the page.
Track calls and forms through to paid work, report the cost of each booked job by suburb group in A$, then move the winter budget to the areas and offers that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| heater repair Ballarat | Urgent cold-weather call, mostly on mobile |
| Ballarat plumber | Urgent or planned trade job |
| ducted heating service Ballarat | Planned pre-winter maintenance |
| Wendouree electrician | Suburb-level trade search near a crew |
| Ballarat pest control | Inspection or treatment for a house |
| insulation Ballarat | Planned work to cut draughts and heating bills |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers for Ballarat tradespeople choosing a marketing team.
The suburbs your vans can reach on time, which often starts with Wendouree, Sebastopol and Alfredton. Anything beyond that stays out until a crew can follow up, so clicks turn into jobs you can take.
The searcher, the page and the follow-up differ. Someone with no heat wants a phone number and speed. Someone planning an install wants a clear process, a licence and a fair quote. Separating them helps both and keeps reports readable.
No. HeyLead is the marketing team. Your Victorian licence and insurance belong to your business, and we make sure the page shows them accurately.
Before the cold arrives, not after. Pages and budgets for heating, hot water and draught work are set up ahead of the season, then adjusted weekly as the weather and your capacity change.
We can write pages that speak to owners of older cottages and weatherboards, but we do not give planning advice. If heritage rules affect a job, the page should invite the owner to talk it through with you.
SEO for suburb and service pages, Google Ads for job searches, Meta ads for reach and follow-up, and landing pages that tie them together. Tracking follows calls and forms through to booked jobs.
Access to your Google Business Profile, ad accounts and website, your licence details, suburbs and crew map. Tell us how many jobs a week you can take. The free audit starts from there.