Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Tiling
Analytics for Tiling Businesses in Australia
Most tilers get jobs from people mid-renovation: a bathroom stripped to the studs, a kitchen splashback waiting, a builder short of a wet-area crew. Analytics ties each call and quote request to the search or ad that produced it, so you can see which marketing fills the diary with work you want to do.
For tilers who want calls, quote forms and room-photo uploads traced to their source, with a monthly report showing what each booked bathroom, kitchen or floor job cost to win.
What a tiling lead is really worth
Context from how your customers search, compare and book.
A tiling request is rarely about tiles alone. It is a shower recess that needs waterproofing, a splashback between the benchtop and the cabinets, a hallway floor in large-format porcelain or a hotel foyer. Each has a different size, margin and timeline. A report that treats all of them as one lead cannot tell you which ad is worth its money.
Timing is built into the buyer. A renovator with the plumber booked for Tuesday needs a tiler on Thursday, and will message several firms in one evening. The first reply with a sensible answer about floor area, membrane and start date often wins the visit. So analytics must show reply speed as well as source, because a quick answer is half of what converts.
Photos do much of the talking. Customers upload pictures of a gutted bathroom, a sketch of the layout, or a screenshot of the tile they want. Tracking which forms include photos and measurements points to the serious requests, and shows which sources send people who are ready to be quoted rather than those who are only browsing.
As with any trade, part of the picture is hidden. A builder passes your number to a client, or a showroom assistant recommends you at the counter. We record these as referrals rather than assigning them to a paid source. What the report gives you is the traced share, the referred share and what each booked job cost, with the gaps labelled plainly.
Who this analytics work suits
groups Customer segments
- person Bathroom specialists who rely on renovators with a plumber already booked
- person Floor tilers handling large-format porcelain, stone and levelling work
- person Splashback and feature wall tilers working alongside kitchen suppliers
- person Commercial tilers bidding for hospitality, retail and body corporate refits
psychology What drives their decision
- check_circle Quotes requested and visits booked, by room type
- check_circle Reply speed shown next to source
- check_circle Photo and floor-area detail as a mark of a serious lead
- check_circle Builder leads reported apart from homeowner leads
How we deliver Analytics
A clear, repeatable process built around how tiling customers search and decide.
1
Choose the events worth counting
We agree what matters in tiling: quote form sent with photos, call from a renovator, site measure booked, quote issued and job accepted. Room type is captured with each one, so bathroom, kitchen, floor and commercial work can be compared without guesswork.
2
Put tracking in the right places
Numbers go on your listing, your ads and your website. Forms and buttons are tagged, including the photo upload and the measure booking. Calls still ring through to your mobile, so builders and homeowners reach you as they always have, and each call records its source.
3
Link the lead to the quote
We attach a source to each lead in your quoting method, whether that is a spreadsheet, an app or your accounting package. When a quote is accepted or declined, the result is written against the same lead, so cost per accepted job can be worked out.
4
Test with live jobs
In the first weeks we trace several real requests from first touch to quote and compare them with your own memory of how the customer found you. Differences point to missing tags, calls logged against the wrong source or forms that do not send, and we fix them.
5
Explain the figures each month
A short report shows which sources brought quotes and accepted jobs, split by room type, with cost for each and a note on missed calls. We suggest where to move spend, while pricing, start dates and the jobs you choose to take remain your decisions.
monitoring
What Tiling Analytics includes
See which channels bring real enquiries and new customers in Australia
- check_circle Call, form and photo tracking
- check_circle Source attached to every quote
- check_circle Reply-speed reporting
- check_circle Plain monthly report
- check_circle Offline results for ad accounts
What you can expect
- verified You can see which source brings bathroom, kitchen and floor quotes.
- verified Reply speed is shown beside results, so slow answers become visible.
- verified Builder and homeowner leads are reported separately and fairly.
- verified Photo and floor-area details help you spot serious requests.
- verified Spend can move toward searches that bring accepted jobs.
- verified Untraced and referred work is labelled instead of hidden.
Deliverables you receive
inventory_2 Tracking numbers and tags for site, ads and map listing
inventory_2 Events for photo upload, quote request, measure booked and job accepted
inventory_2 Room type and floor area recorded with every lead
inventory_2 A monthly report split into bathroom, kitchen, floor and commercial work
inventory_2 Reply-speed figures beside the source of each lead
inventory_2 A one-page note on how to log the outcome of each quote
Technical approach
The mechanics behind Analytics for tiling, explained plainly.
Forms made for tilers
A good tiling form asks for room type, approximate floor area, whether tiles are chosen and the planned start. It accepts photos from a phone. We keep it short, since long forms lose renovators who are filling them in standing in a half-demolished bathroom.
Quote and tile lead times
Tiles can take weeks to arrive, so the gap between quote and start is long. Tracking holds the original source through that gap, which means a request from a search ad in March still counts for that ad when the job is accepted in May.
Results sent back to ad accounts
Accepted quotes, with a rough value, are returned to your ad accounts as offline results. Ads then favour searches like bathroom renovation tiler rather than bargain floor tiles, because the system learns from the customers who actually booked.
What Tiling analytics setup costs
Tiling analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
The system goes live quickly. Reliable conclusions take a few months, since tiling quotes can be slow to close.
Days 1 to 14
Events are agreed, numbers and tags installed, and each form tested from a phone with a photo attached. We review how calls and messages are answered now and flag any gaps worth fixing at once.
Weeks 3 to 8
Leads begin to carry their sources through to quotes. The first reports show which channels bring renovators with real timelines, how quickly replies go out and which room types bring the best acceptance rate.
Months 3 to 6 and beyond
With several months of quotes closed, comparisons become fair. You can reallocate spend, shift emphasis between bathroom and floor work and plan for slow seasons. Numbers of jobs depend on the market and no volume is promised.
Other Tiling marketing services
search SEO for Tiling in Australia arrow_forward query_stats SEM for Tiling in Australia arrow_forward ads_click Meta Ads for Tiling in Australia arrow_forward web Web Design for Tiling in Australia arrow_forward handshake CRM Integration for Tiling in Australia arrow_forward psychology AI Optimisation for Tiling in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How do you track tiling leads that start with a photo? expand_more
The photo upload on your form fires its own event and records the source page or ad. When the quote is accepted, the same lead is marked as won, so you can see which sources bring customers who send photos and then book.
Can we see which room types are most profitable? expand_more
The report shows volume, accepted rate and rough value by room type, such as bathroom, kitchen or floor tiling. Profit depends on your costs, which stay with you, but the figures help you decide where to push.
What about builders who phone from a site about tiling work? expand_more
Calls are tagged by source like any others, and builder leads can be flagged as trade. Many come by recommendation, which is reported as referral so the figures are not distorted.
Do we need to change our quoting method? expand_more
No. A spreadsheet with a lead reference and a result column is enough. If you already use a quoting tool or accounting package, we connect to it rather than replacing it.
How long before the tiling numbers mean something? expand_more
Setup takes days, but with quotes taking weeks to close you need a couple of months of results before the picture is steady. Early reports are labelled as provisional.
Will tracking numbers confuse regular customers? expand_more
No. Past clients keep your main number. Tracking numbers appear only on your listing, ads and website, and each call rings through to your normal phone.
What are the limits of tiling analytics? expand_more
Some calls and referrals cannot be traced, and small samples can mislead. We show what is known and what is estimated, we do not guarantee leads and we do not claim every job came from one ad.
Ready to get more from Tiling Analytics?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward