Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
A tiler's best leads arrive when a customer is halfway through a renovation and in a hurry. They also go cold quickly if the reply is late. A customer record system, or CRM, makes sure each photo, measure and quote is logged, answered and followed up. We connect your lead sources and set the reminders.
For tilers whose leads arrive as calls, texts, form photos and builder messages, and who want fast replies, tidy quotes and a clear won or lost result for each one.
Context from how your customers search, compare and book.
Tiling leads sit in a narrow window. The customer has stripped the bathroom, the plumber has roughed in and the waterproofing needs doing, so they message three tilers on the same evening. A firm that answers with a sensible question about floor area and start date usually earns the site visit. A firm that replies two days later rarely does.
Yet tilers spend their days kneeling in someone else's bathroom with wet hands. They cannot answer a phone or reply to an email. A CRM bridges that gap with an instant acknowledgement, a task for the person who can reply and a flag on any lead that has waited too long, so no message sits unread until the evening.
Quotes then take time. The customer chooses tiles, waits for delivery, checks a budget or sorts the plumber's dates. A tiler who sends a quote and hears nothing is not necessarily turned down. A kind reminder after a few days, and another when the schedule firms up, often turns silence into a start date. The CRM does the remembering.
Builders and renovation companies need a different route. They want a price fast, a start slot and proof you turn up. A separate pipeline lets you keep their details, repeat jobs and preferred contacts together, while homeowners follow a gentler path of measure, quote and decision. Both feed the same results, so you can compare them.
A clear, repeatable process built around how tiling customers search and decide.
We trace how a lead moves today, from calls to texts to form photos to messages from builders, and where it waits. In many tiling businesses the biggest leaks are voicemail left during a job and photos sent to a personal inbox nobody checks until night.
A homeowner pipeline might run from new request to photos reviewed, measure booked, quote sent, tiles chosen, start date set, won or lost. A builder pipeline is shorter and records repeat jobs. Names follow your words, so the system feels familiar from day one.
Forms, tracking numbers, message inboxes and email feed the system. Each lead keeps its source, its photos and the first message. A text alert goes to whoever is free, and an acknowledgement goes to the customer with one practical question, such as which rooms and roughly how large.
Short templates cover quote follow-up, tile delivery check-ins, measure reminders and a thank-you with a review request after a finished job. You set timing and wording. Anything involving price or a problem on site is handled by a person, never by an automatic message.
We look at reply time, how many leads reach a measure, how many quotes are accepted and why others are lost. Reasons such as price, timing, tile supply or another tiler guide changes to templates and stages, and wins are passed back to ad accounts where possible.
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
The mechanics behind CRM Integration for tiling, explained plainly.
Images from a phone are attached to the lead, with fields for room, approximate area, substrate and tile type. Before the first call, you can see what the customer sent, so the conversation starts with real detail instead of a list of basic questions.
When a quote is accepted, the job can be passed to the diary or job tool with the customer details, address and start date. Tiling often depends on other trades, so notes about the plumber, painter or builder can stay on the same record.
Photos of people's homes are treated with care. Access is limited to your team, files are kept only as long as useful, and messages follow the consent a customer gave, with an easy way to stop them.
Tiling CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Every lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Fast first replies and follow-up steps, so fewer leads go quiet.
Booked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
You will see fewer lost messages within weeks. The patterns in wins and losses take a few months to show.
We map channels, set up pipelines and connect forms and numbers. Test leads, including a bathroom photo request and a builder price request, pass through so you can see the alerts, replies and stages in action.
Real leads arrive with their sources and photos. You see who has replied, which quotes are waiting and where tile deliveries or other trades are holding up a start. We adjust wording, timing and stage names.
With a season of history, lost reasons and repeat builders stand out. You can see which kinds of tiling job you win and which you tend to lose. No increase in leads is promised, only fewer wasted ones.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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