Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
People planning a bathroom or kitchen refit now ask an assistant how waterproofing works, what large-format tiles need underneath and who can tile their room. Replies rely on pages that explain things clearly and on sources the tool trusts. We make your tiling facts easy to read and consistent. Those replies are outside anyone's control, and no placement is promised.
For tilers who want assistants and search summaries to describe their wet-area, floor and commercial work accurately and to mention them when people ask for local tiling.
Context from how your customers search, compare and book.
Customers ask before they call. They want to know whether a shower needs a membrane, whether a floor can be tiled over existing tiles, how long grout needs before it is used, and why a quote for a small bathroom seems so much higher than the tile price. Assistants reply from pages that answer these directly, in ordinary language.
They also ask about suppliers of the work. Who tiles bathrooms near me, who handles large-format porcelain, who can do a restaurant floor with a quick turnaround. For answers like these, the assistant looks for pages that say clearly which room types you tile, which areas you cover and what customers can expect on a visit.
Proof is read as text. A project note that names the room, the tile format, the preparation and the finish says far more than a photo alone. Reviews that repeat the same details, such as tidy cutting around a niche or a floor laid flat, add independent support. Vague phrases about quality give an assistant nothing to quote.
A word on limits. Assistants vary and change, and a reply may name no tiler at all. We can improve the clarity and consistency of what you publish, and we can check on it each month. We cannot see inside the tools or control them, so no mention is promised for any tiling question.
A clear, repeatable process built around how tiling customers search and decide.
We note what customers ask while you quote: do you do the waterproofing, who supplies the tile, how long is the room out of use, can you tile over what is there. These real questions form the content plan, in your own order of priority.
Bathroom, kitchen, floor and commercial work each get a page that says what the job involves, what preparation you do, what finishes are common and where you work. We describe the process without technical showing-off, so owners and assistants can follow it.
With photos and customer approval, each project becomes a short note: the room, the tile format, the preparation, the layout choice and the result. Addresses and names are left out. Such notes give assistants and visitors concrete evidence of how you work.
Your business name, phone, areas and service categories are checked across your site, map profile and directories. We also look for reliable local sources where an accurate listing helps, such as supplier showrooms, builder networks and trade bodies. Paid link schemes are not used.
Every month we ask several assistants a set of realistic tiling questions and record whether you appear, whether the description is right and which sources they cite. Mistakes are fixed at their source. The notes show direction over time, never a guarantee.
Make your business easier for AI search tools to understand and recommend in Australia
The mechanics behind AI Optimisation for tiling, explained plainly.
Behind the pages we add structured data naming your business type, services, area and questions. It helps systems read the page properly and keeps you distinct from firms with similar names. It cannot make an assistant mention you, and we do not present it as a shortcut.
Galleries are built with descriptive captions and alternative text. Important facts are placed in plain text, not locked in images or downloads. Pages are kept light, since many people read them on a phone while standing in the room being planned.
We help you ask finished customers to say what was tiled and where, and we reply politely to each one. We do not write reviews and we do not buy them. Specific reviews are what turn a general claim into evidence.
Tiling AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
The tools keep changing, so gains arrive gradually and unevenly. We report them as they are.
We question the main assistants about your tiling business, note errors and gaps and gather customer questions from your quotes. You receive a short plan listing the pages to write first and what we need from you.
Room pages and the first project notes go live, listings are aligned and the structured data is added. Assistants update slowly, so we recheck on a schedule instead of reading too much into any single reply.
As reviews, notes and mentions accumulate, the monthly record shows whether you are described better or named more often. Results vary by tool and area, and no particular outcome is guaranteed.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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