Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Tiling
Meta Ads for Tiling in Australia
Tile is a visual purchase. A homeowner scrolling at night is saving herringbone floors and walk-in showers long before she phones anyone. Meta Ads gets your finished bathrooms and floors into that feed, then follows up with people who showed interest. We build the audiences, creative and reminders, and we do not promise lead counts.
For tilers who want bathroom and floor job requests from social media, using photos of real finished work, short lead forms and reminders for people comparing quotes.
How social ads suit tiling
Context from how your customers search, compare and book.
Tiling decisions begin with images. People pin a pattern, a stone look or a shower layout, then look for a tiler who can build it. A crisp photo of a finished shower, a clean mosaic edge or a long run of large tiles with fine grout lines can plant the idea that you are the one.
Process footage works well. Brushing on a membrane, checking the fall toward a drain, setting a big panel or cutting around a niche shows the care behind the finish. Owners worried about leaks respond to this more than to a glossy final photo, because it speaks to the fear underneath.
Timing links to life events. People who have just bought a house, are about to sell or have started stripping a bathroom are the best audiences. Ads can follow those signals where the platform allows, and can also appear again to anyone who watched a video or browsed your gallery.
The offer should shrink the first step. A measure at the property, a visit with sample boards or a short design chat is easy to accept. Whether it costs nothing or is credited toward the job is your decision, and the ad should say which, so nobody is surprised.
Who these ads are for
groups Customer segments
- person Owners planning a new bathroom, shower or wet room
- person Buyers and sellers refreshing floors and kitchen walls before a move
- person Owners of older homes with failing grout or cracked floors
- person Builders and designers needing a dependable tiler for the schedule
psychology What drives their decision
- check_circle Photos of finished tiling and process footage
- check_circle A low-pressure first step such as a measure
- check_circle Forms short enough to finish on a phone
- check_circle Reminders that show similar projects over time
How we deliver Meta Ads
A clear, repeatable process built around how tiling customers search and decide.
1
Who sees the ads
Ads go to homeowners inside the distance you will drive, filtered by interests like renovation and interiors and by recent house moves. Your past clients seed a lookalike group, and a small extra group is shaped for builders and designers.
2
Stills and footage
Your phone shots become short ads: a shower being built, a floor pattern coming together, a kitchen wall, a before and after. You sign off every image and caption first, and a client's home appears only once they agree to it.
3
The sample board offer
Each campaign carries one invitation, such as a measure or a visit with sample boards. The form behind it asks room, rough size, whether tile is chosen and a good time to call. Photos are requested by text afterward, to keep completion high.
4
First reply and quote nudges
A person from your office rings or texts each new lead promptly, using a short script we draft with you. People who watched most of a video or opened the form without sending it see later ads showing other projects and what a quote covers.
5
Refresh and read-out
Monthly you see leads, measures and signed jobs by campaign. Worn-out creative is retired and we ask for photos of your latest work, so ads show current jobs. Results are judged over enough weeks to be fair to a slow decision.
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What Tiling Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- check_circle Audience and distance setup
- check_circle Ads from your tiling photos
- check_circle Instant lead form and text script
- check_circle Later ads for quote shoppers
- check_circle Monthly read-out with creative notes
What you can expect
- verified Renovators see finished showers and floors before they start asking around
- verified A simple first step brings in measure requests
- verified Forms deliver room, size and tile status with the contact details
- verified Later ads keep you in view while owners compare quotes
- verified Builders and designers get a message that speaks to the schedule
- verified Reports show signed jobs by campaign, not only form fills
Deliverables you receive
inventory_2 Audience plan for renovators, buyers, sellers and owners of older homes, with a smaller builder group
inventory_2 Ads built from your finished bathroom, floor and kitchen wall photos and short process clips
inventory_2 One invitation, such as a measure or sample board visit, worded as you approve
inventory_2 Instant lead form for room, size, tile status and contact details, with a thank-you message
inventory_2 Later ads for video viewers, unfinished forms and gallery browsers who have not yet called
inventory_2 Monthly read-out of leads, measures and signed tiling jobs, with notes on which creative to retire
Technical approach
The mechanics behind Meta Ads for tiling, explained plainly.
Lead capture and tracking
Forms and tracking are connected so each lead lands in your inbox and customer records at once. Duplicates and test entries are removed, so a counted lead is a real person who asked to be contacted, not an inflated figure.
Who is kept out
Existing clients are held back from new-customer ads while still feeding lookalikes. Lists are uploaded securely and refreshed as jobs finish. Audience size stays big enough for the platform to learn, even across a modest service area.
One change per test
We alter a single element at a time, such as the photo, the first line or the offer. Because tiling decisions run for weeks, we wait long enough for results to mean something before naming a winner.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social ads reach people before they search, so tiling results grow through testing and quick follow-up rather than one lucky advert.
Days 1 to 14
The invitation is agreed, your best projects collected, forms and tracking built and a modest budget switched on. First signals show which rooms and patterns people save, share or ask about most often.
Weeks 3 to 8
Flat performers are swapped out and later ads begin. You learn how fast leads get a call, how many become measures and which rooms bring customers who really fit the work you want.
Months 3 to 6 and beyond
New photos keep the ads current, and audiences sharpen as more clients sign. Outcomes hinge on your reply speed, diary and local competition, so we cannot state how many leads will arrive.
Other Tiling marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Do Facebook and Instagram ads work for tiling? expand_more
They work well for bathrooms, showers and floors, where decisions are visual and slow. They are weaker for urgent leaks, which suit search better. Many tilers use both, and we report them apart.
What photos make the best tiling ads? expand_more
Clear shots of finished rooms in good light, close-ups of grout lines and corners, and short clips of work in progress. We tell you what to capture on upcoming jobs, and customers must agree before their homes appear.
Should my tiling business offer a free measure? expand_more
That is your call. Some tilers measure for nothing, others charge a visit fee credited to the job, which can filter casual requests. The ad simply has to state which you do.
Can Meta Ads reach people about to renovate? expand_more
Partly. We use renovation interests and recent moves where the platform allows, plus lookalikes from your clients. None of it is exact, so the creative and form must explain your tiling work clearly.
How do you reduce tiny tiling jobs? expand_more
Ads name the rooms you tile and a minimum size, and the form asks for room and area. We read the first leads with you and adjust the wording. A few small requests still arrive, but fewer than from a general advert.
Can the ads find me builder work? expand_more
In a small way. A separate group and message can reach builders and designers nearby and lead them to your trade page. Personal introductions still matter, so the ads support your outreach instead of replacing it.
How fast should I contact a tiling lead? expand_more
The same day if you can. Owners often ask two or three tilers, and the first to reply with a clear question about the room and a measure slot tends to win. We supply a script, but a real person has to call.
Ready to get more from Tiling Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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