Promising a full calendar
Owners who are told a flat can run as a short let all year will leave when the 90-night limit bites. Being clear about the limit and your plan for the other nights builds a portfolio that lasts.
Short-Term Rental · City · Greater London
Short-Term Rentals marketing in London for short-let and serviced accommodation managers
London's 90-night limit on whole-home short lets shapes which owners a management company should chase.
London owners thinking of renting out a flat short term usually want to know first what the rules allow and what it could earn. HeyLead helps short-let and serviced accommodation managers reach those owners with search ads, Meta ads and web pages, and tracks every enquiry through to a signed management agreement. We aim at owners and landlords, not guests. Guest bookings stay with Airbnb, Booking.com and your direct site. Spend and reporting are in pounds.
- check_circle Owner acquisition only, with guest marketing kept separate
- check_circle The 90-night rule explained plainly on the page
- check_circle Signed properties counted in the report
What we do
What we run to find London short-let owners
SEO, Google Ads, Meta ads and your website all aim at owners and landlords who could hand you a property to manage.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in London
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Short-let managers running flats in central boroughs for owners who travel or live abroad.
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Serviced accommodation operators with corporate and mid-term guests.
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Co-hosts who want to add owners in Shoreditch, Camden and Greenwich.
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Managers with in-house cleaning and linen teams who can turn a flat the same day.
The local picture
Short-term rental marketing in London: what to know
Your market
What is different about London
In Greater London, letting a whole home as short-term accommodation for more than 90 nights a year generally needs planning permission, and the major platforms enforce the limit for entire homes. That rule shapes the business.
Many managers combine short lets with mid-term stays for contractors, students and people between homes to fill the rest of the year.
Demand follows tourism in the West End and South Bank, business travel around the City and Canary Wharf, and events at venues like Wembley and the O2.
Owners are often overseas or relocating, and many have leases or mortgages that restrict subletting, so a manager who asks the right questions early looks more credible.
Your customers
How customers find you
The lead you want is an owner or landlord with a flat in an area you serve, asking what it could earn and how the 90-night limit would work for them.
We aim at airbnb management London, short let management and serviced accommodation management searches with borough names, plus questions about the rules. We do not run guest ads from this budget. Reports show owner enquiries, earnings estimates sent and properties signed by borough, in pounds.
Our approach
How HeyLead runs it for you
We build owner pages for the boroughs you serve, each explaining your service, fees, how you handle the 90-night limit and what happens outside it, such as mid-term lets.
An earnings estimate form asks for postcode, bedrooms and whether the lease allows short lets, so you can qualify the owner fast. Google Ads runs on owner searches only.
Meta ads reach property owners with before-and-after listing photos, and show ads again to people who visited your site. SEO answers owner questions like whether a leasehold flat can go on Airbnb, which brings in owners early in the decision.
Building stock
Mansion blocks and period flats in Kensington and Westminster, warehouse conversions in Shoreditch, and new-build flats near Greenwich and Canary Wharf
Listing sites in this market
Airbnb, Booking.com
Licences you show on your page
90-night limit on whole-home short lets in Greater London without planning permission; lease and mortgage terms also apply.
Common mistakes
Common short-term rental marketing mistakes in London
Spending owner budget on guests
Guest demand is already served by the platforms. When the owner-acquisition budget goes on guest ads, the portfolio does not grow. Keep separate budgets and separate reports.
Ignoring the lease
Many London flats are leasehold, and some leases bar short lets. Signing an owner without checking wastes onboarding time and risks complaints from the building. A form that asks early saves everyone time.
How it works
How we grow a London short-let portfolio
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Set the borough list
We focus on boroughs where you already have properties and cleaning cover, such as Camden and Kensington.
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Build a page for owners in each borough
Each page has the rules explained, your fees, an earnings estimate form and the owner reviews you hold.
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Run campaigns aimed at owners only
Search ads on management searches and Meta ads aimed at owners, with guest searches excluded.
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Report signed properties
Monthly reports show owner enquiries, estimates sent and properties signed by borough, in pounds.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| airbnb management London | Owner looking for a manager |
| short let management company Kensington | Central borough owner |
| serviced accommodation management London | Owner open to mid-term lets |
| 90 day rule airbnb London | Someone checking the rules before they hire |
| holiday let manager London | Owner using UK holiday let wording |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions about short-term rental in London
Owner-side questions London short-let managers ask us.
Who is the best short-let marketing agency in London? expand_more
Choose one that measures signed properties and understands the 90-night limit. Ask how they keep owner and guest marketing apart. HeyLead runs owner-only campaigns and reports signed properties by borough in pounds.
What is the 90-night rule for short lets in London? expand_more
Whole homes in Greater London can generally be let as short-term accommodation for up to 90 nights a year without planning permission. Beyond that, owners need permission or a different letting model. HeyLead is a marketing team, not legal advisers, so owners should check their own position.
How do short-let managers fill the rest of the year? expand_more
Many combine short lets with mid-term stays for contractors, students and relocating families. Marketing that explains this mix helps owners see how a flat earns over twelve months.
Can leasehold flats be used for short lets? expand_more
Some can and some cannot, depending on the lease and the mortgage. A good manager checks before onboarding, and our forms ask about it so you can qualify owners early.
How soon can a new manager get owner enquiries? expand_more
Search ads aimed at owners can produce enquiries within weeks. SEO pages on rules and earnings questions build over months, and we make no promises about rankings.
Do you have a London office? expand_more
No. Our team works remotely and does not keep a London base. You deal with us by phone or video, and the campaigns follow the boroughs you serve.
Other Real Estate and Property niches in London
Other pages for this city.