Since the Renters' Rights Act, London landlords want a managing agent who can explain the new tenancy rules.
Many London landlords own a single flat and find the repairs, compliance paperwork and tenancy rules harder than they expected. HeyLead runs Google Ads, SEO, Meta ads and your website to reach those landlords in the boroughs you cover, keeps tenant traffic away from the landlord form, and tracks each lead through to a rental valuation and a signed management agreement. Spend and reporting are in pounds.
What we do
SEO, Google Ads, Meta ads and your website all aim at landlords who could sign a fully managed contract with you.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Independent letting agents in inner London who want more fully managed instructions.
Management firms looking after portfolio landlords across Hackney, Tower Hamlets and Newham.
HMO (house in multiple occupation) managers who understand borough licensing in places like Waltham Forest and Newham.
Agents with in-house property maintenance teams who can sell repairs as part of the service.
The local picture
Your market
London has a large private rented sector and plenty of accidental and overseas landlords, many of whom own a single flat in a converted Victorian house or a new-build block. The rules are heavier than in most of the country.
Letting agents must belong to a redress scheme and hold client money protection, many boroughs run additional or selective licensing schemes, and the Renters' Rights Act has changed how tenancies start and end.
Landlords feel that weight and are more willing to pay for full management than for a tenant-find service.
The borough matters too: Islington and Camden landlords often own period conversions, Tower Hamlets has many new-build flats, and outer boroughs like Richmond and Bromley have more family houses.
Your customers
The lead you want is a landlord with a property, often already let, who wants to move to full management or switch agent. Searches look like letting agents plus a borough, landlord services, property management fees and questions about the new rules.
Tenants searching Rightmove, Zoopla and OnTheMarket for a flat are not that lead, so tenant searches are excluded from the ads and sent to your listings instead. Reports show landlord calls, rental valuation requests and signed management agreements by borough, in pounds.
Our approach
Each borough you cover gets a landlord page showing your redress scheme, client money protection, fees in plain terms, and how you handle compliance and repairs. A rental valuation form asks whether the property is already let, so you can qualify the lead quickly.
Google Ads runs on landlord searches only, with tenant searches excluded. Meta ads reach landlords with plain guides to the new tenancy rules and show ads again to people who read them.
SEO content answers what landlords are asking right now, such as how borough licensing works in Newham, which brings owners in before they choose an agent.
Building stock
Victorian and Edwardian conversions in Islington and Camden, new-build flats in Tower Hamlets and Newham, and family houses in Richmond and Bromley
Listing sites in this market
Rightmove, Zoopla, OnTheMarket
Licences you show on your page
Redress scheme membership and client money protection for letting agents; borough licensing where it applies.
Common mistakes
Most London lettings searches come from tenants. When one page and one form serve both, landlord enquiries get lost among viewing requests. Separate landlord pages and a strict list of excluded words keep the inbox clean and your valuers focused.
Online and hybrid agents advertise low fees across London. A local agent wins on service, not by matching the headline number. Your pages should explain what full management includes and why it matters under the new rules.
A landlord in Hackney and one in Bromley own very different property and face different licensing. A single London page speaks to neither. Borough pages with local detail give each landlord a reason to call.
How it works
We start where you already manage properties and can visit quickly, such as Islington and Hackney, and add others as the team grows.
Each page carries your compliance credentials, fees explained, a rental valuation form and the landlord reviews you already hold.
Search ads on landlord searches and Meta ads aimed at owners, with tenant searches excluded throughout.
Monthly reports show landlord calls, valuations and management agreements signed, by borough, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| letting agents Islington | Landlord comparing local agents |
| property management company London | Owner looking for full management |
| fully managed letting agent fees London | Price research; answer it on the page |
| HMO management Hackney | Portfolio or HMO landlord |
| landlord property maintenance London | Repairs need that often leads to management |
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
What London letting agents ask before hiring us.
The one that can show signed management instructions, not traffic. Ask how an agency keeps tenant enquiries out of your landlord pipeline and how it reports by borough. HeyLead builds landlord-only campaigns and reports signed instructions in pounds.
Aim at landlord searches by borough, explain your full management service and compliance clearly, and offer a rental valuation. Content about the Renters' Rights Act and borough licensing also draws landlords in. Then follow up the same day.
Yes. Landlords have more questions about tenancies, possession and compliance, and many want an agent to handle it. Pages that explain your process under the new rules build trust. HeyLead is the marketing team, not legal advisers, so the legal detail should come from you.
The ones where you already manage property and can reach quickly. For most inner London agents that means two or three neighbouring boroughs. Spreading too far thins both budget and service.
Yes. Letting agents in England must belong to a redress scheme and hold client money protection, and landlords look for both. We put your scheme and certificate details where landlords can see them.
No. Nobody from HeyLead sits in a London office, because we work online. Calls, video and WhatsApp keep us in touch, and the campaigns are set up around the boroughs you cover.
Other pages for this city.