One ad for every pest
A generic pest control London ad treats a bed bug call like a wasp call. People search for the pest they see, and pages that match it turn more visits into calls. Campaigns should be split by pest.
Pest Control · City · Greater London
London pest control marketing
London pest control firms use HeyLead for Google Ads, search and a website that brings more calls.
We are a marketing team for owner-led pest control firms. We aim the ads and the pages at the towns your techs already cover, then show you which calls became booked jobs.
- check_circle Campaigns by pest, not one generic ad
- check_circle Contract pages for restaurants and food businesses
- check_circle Treatments booked and contracts signed in the report
What we do
What we run for London pest callouts and contracts
SEO, Google Ads, Meta ads and your website are tuned for pest callouts and recurring commercial contracts.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in London
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Independent pest firms covering residential callouts in inner and outer boroughs.
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Commercial pest contractors serving restaurants, cafes and food shops.
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Bed bug specialists working with letting agents, hostels and short-let managers.
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Firms handling bird proofing and pigeon control on commercial buildings.
The local picture
Pest control marketing in London: what to know
Your market
What is different about London
London's density, old housing and food trade keep pest work steady. Mice move easily through terraces and conversions, rats follow drains and bins along busy high streets, and bed bugs spread through shared housing and short lets.
Summer brings wasp nests and clothes moths. Food businesses are inspected for food hygiene ratings, and a pest problem can pull a rating down, so restaurants in Soho, Shoreditch and Brixton buy regular service contracts.
Some borough councils have cut back or started charging for their own pest services, which sends more residents to private firms. Buyers look for BPCA membership (the British Pest Control Association) and trained technicians as proof.
Your customers
How customers find you
Residential searches follow the pest and the season, and commercial searches follow inspections and complaints. We build a set of ads for each pest, and a separate contract campaign for food businesses and offices.
We exclude DIY product searches, home-remedy searches and wildlife like foxes unless you handle them. A good lead books a treatment or asks for a contract quote. Reports show callouts, repeat visits and contracts signed by borough, in pounds.
Our approach
How HeyLead runs it for you
We build pages for the main pests (mice, rats, bed bugs, cockroaches and wasps) and for contract work by business type. Each explains the treatment and follow-up visits in plain terms and shows your BPCA membership and technician qualifications.
Google Ads budgets shift with the seasons: wasps in summer, rodents as it cools. Contract campaigns run during business hours to reach owners and managers. SEO pages target pest and borough combinations like mice in Islington flats.
Meta ads show prevention plans to people who visited your site and did not book.
About the area
Victorian terraces and conversions where mice travel between homes, shared houses and short lets where bed bugs spread, and restaurant high streets with busy bins and drains
Licences you show on your page
BPCA membership and technician qualifications such as RSPH Level 2 where held.
Common mistakes
Common pest control marketing mistakes in London
Missing commercial contracts
Restaurants and food shops need regular documented service and often search for it after an inspection. Pest sites that only speak to households miss the most valuable, recurring work in the city.
Selling bed bug jobs as a quick fix
Bed bug treatments need preparation and follow-up visits. Pages that promise a single-visit fix bring complaints and refunds. Explaining the process sets expectations and brings better customers.
How it works
How a London pest control campaign runs
- 01
Plan the pest calendar
We map your busy months for rodents, wasps, moths and bed bugs and set budgets around them.
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Build pest and contract pages
Residential pages by pest and contract pages by business type, each carrying your credentials.
- 03
Launch search campaigns
Residential ads by pest and borough and contract ads in business hours, with DIY searches excluded.
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Report treatments and contracts
Monthly reports show callouts, follow-ups and contracts signed by borough, in pounds.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| pest control Camden | Local residential callout |
| bed bug treatment London | Urgent, process-heavy job |
| mice in kitchen London | Symptom search; ready to book |
| restaurant pest control contract London | Recurring contract lead |
| wasp nest removal Richmond | Seasonal summer callout |
Testimonials from HeyLead clients
From other HeyLead clients
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
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We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about pest control in London
What London pest control owners ask us most.
Who is the best pest control marketing agency in London? expand_more
Judge any agency on treatments booked and contracts signed. Ask whether they split campaigns by pest and how they reach food businesses. HeyLead splits campaigns by pest, builds contract pages for food businesses, and reports by borough in pounds.
How do London pest control firms win restaurant contracts? expand_more
Build a contract page that explains your inspection routine, reporting and the response you can realistically offer, and run search ads in business hours. Food businesses often search right after an inspection, so be ready to visit quickly.
Is bed bug treatment worth advertising? expand_more
Yes, if you can deliver the full process with preparation and follow-ups. London's shared housing and short lets make it steady work, and clear pages about the process bring better customers.
What credentials should a London pest firm show? expand_more
BPCA membership if you hold it, technician qualifications such as RSPH or BPCA certificates, insurance and reviews. HeyLead is the marketing team, not a pest controller, so check scheme details directly.
Do pest campaigns change with the seasons? expand_more
They should. Wasps and moths peak in summer, and rodents come indoors as it cools. We move budget between pest campaigns through the year.
Do you have a London office? expand_more
No. We work online, so there is no London office to call in at. You reach us by phone or video, and the campaigns run for the boroughs you serve.