The first cold week of autumn turns London boiler breakdowns into same-day calls across every borough.
London heating engineers and boiler companies want booked repairs in winter, installs all year and a growing list of annual service customers. HeyLead runs Google Ads, SEO, Meta ads and your website in the boroughs your engineers cover, and tracks each call through to a booked job. Your Gas Safe registration stays on every page. Spend and reporting are in pounds.
What we do
SEO, Google Ads, Meta ads and your website are tuned for boiler repairs, installs and servicing in the boroughs you cover.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Heating and boiler firms with a handful of engineers covering inner north and east London.
Installers selling combi boiler replacements in flats and period conversions.
Heat pump installers with MCS certification (the scheme that approves heat pump installers) working on outer-London houses.
Firms with landlord servicing work who want more annual service customers.
The local picture
Your market
Most London homes heat with gas boilers, and in flats and conversions that usually means a combi in a kitchen cupboard. Breakdowns cluster in the first cold spell each autumn and again in deep winter, when every heating firm is busy at once.
Access and parking make London jobs slower than in other cities: controlled parking zones, the Congestion Charge in the centre and the London-wide ULEZ all shape which boroughs a van can cover in a day.
Newer blocks often run on communal or district heating, which is a different job. Heat pumps are growing in outer boroughs with houses and gardens, and the Boiler Upgrade Scheme (a government grant) requires an MCS-certified installer.
Gas work must be done by a Gas Safe registered engineer, and customers do check.
Your customers
Breakdown searches such as boiler repair, no hot water and boiler engineer near me bring urgent calls, and click prices rise in winter. Replacement and heat pump searches are planned and take days or weeks to turn into a booking.
We run the two kinds separately, with breakdown budgets following your engineers' availability. We cut DIY, parts and job-seeker searches, and we leave communal heating faults in managed blocks out unless you handle them.
A good lead is a household or landlord in a borough you cover who books a visit. Reports show calls, booked repairs, installs sold and service plans by borough, in pounds.
Our approach
Service areas are set by travel time and parking, not a circle over Greater London, so an Islington firm is not paying for Croydon calls it cannot reach. Breakdown campaigns run during staffed hours with call tracking.
Install pages explain combi replacements, system upgrades and heat pumps, with finance options if you offer them. Your Google Business Profile (the listing that shows on the map) carries the right service areas and categories.
SEO pages cover each borough and common faults like low boiler pressure. Meta ads remind past visitors to book an annual service before autumn.
About the area
Combi boilers in flats and period conversions, communal heating in newer blocks, and outer-borough houses suited to system boilers and heat pumps
Licences you show on your page
Gas Safe Register for gas work; MCS certification for heat pump installs.
Common mistakes
When a cold snap hits, clicks get expensive and your engineers are already booked. Campaigns that keep spending buy calls you have to turn away. Budgets tied to capacity protect your margin through the busiest weeks.
Someone with no heating wants an engineer today. Someone planning a new boiler wants options and prices. One page for both converts neither well, so each gets its own page with its own clear next step.
London traffic and parking can turn a job across the river into half a day. Advertising to the whole city means booking work your engineers cannot reach profitably. Match campaigns to realistic travel time.
How it works
We set areas by where your engineers can park and arrive within an hour, for example Islington, Hackney and Haringey.
Three campaigns with their own pages, budgets and call tracking numbers.
Gas Safe registration, MCS if you hold it, insurance and reviews appear on every page.
Monthly reports show repairs booked, installs sold and service customers by borough, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| boiler repair Islington | Urgent breakdown |
| combi boiler replacement London | Planned install |
| gas safe engineer Hackney | Credential check before booking |
| heat pump installer Richmond | Outer-borough house, planned |
| annual boiler service London | Recurring customer |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
Answers for London heating firms comparing agencies.
The one that reports booked jobs and installs, not just calls. Ask how an agency handles winter bidding and whether it splits breakdowns from installs. HeyLead does both and reports by borough in pounds.
When demand and engineer capacity are both high, usually the first cold weeks of autumn. In deep winter, spend should follow your diary. Summer is the time to push installs and annual servicing.
Anyone doing gas work in Great Britain must be on the Gas Safe Register, and customers expect to see your number. HeyLead is the marketing team, not a heating engineer, so check the requirements with Gas Safe.
If you are MCS-certified and your area has houses with outdoor space, yes, since the Boiler Upgrade Scheme needs an MCS installer. Many inner-London flats suit boilers better, so we aim heat pump ads at outer boroughs.
Borough and fault pages usually take several months to rank in a city this competitive, and we do not guarantee positions. Paid search brings in enquiries while SEO builds.
No. Everything we do is remote, so there is no London office. You reach us by phone or video, and campaigns follow the boroughs your engineers cover.