One maid-style campaign for everyone
A move-out cleaner and an office contractor run different businesses. A single campaign mixes households with facilities managers, fills the inbox with the wrong quotes and hides where the good ones came from.
Cleaning Services · Town · Novena
Novena cleaning marketing
Novena cleaning firms use HeyLead for Google Ads, search and a website that brings more quote requests.
We are a marketing team for owner-led cleaning firms. We aim the ads and the pages at the estates your teams already cover, then show you which enquiries became regular work.
- check_circle Office contracts and home cleans on separate forms
- check_circle Move-out and post-renovation offers with their own pages
- check_circle Crew coverage by estate, from Novena Square to Newton
What we do
What HeyLead runs for Novena cleaning firms
Google Ads, SEO, Facebook and Instagram ads and landing pages, each aimed at the estates your roster covers and the job types you sell.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in Novena
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Commercial cleaning teams covering Novena Square offices and specialist suites on early or late access windows.
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Residential crews offering end-of-tenancy and regular cleans in Thomson, Whitley and Newton homes.
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Post-renovation cleaners working in condos and older walk-ups after handover or refurbishment.
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Owners fed up with quote forms from all over Singapore that their rosters cannot reach.
The local picture
Cleaning services marketing in Novena: what to know
Your market
What is different about Novena
Cleaning in Novena depends on the building. Office towers and medical suites near Novena Square work to management-office rules on lift use, passes and loading bays, and cleaning often runs early or late to avoid tenants.
Balestier's older blocks and shophouses bring narrow access, older finishes and a mix of home and business use. Condos in Thomson, Whitley and Newton bring regular home cleans, end-of-tenancy work when leases finish, and post-renovation jobs after refurbishment.
Each has a different buyer who wants different proof. Because crews are limited, a quote request from the other end of Singapore is a cost, not a lead. Agency fees carry GST at 9%.
Your customers
How customers find you
Enquiries arrive as commercial cleaning Novena, office cleaner Novena Square, move-out cleaning and post-renovation cleaning, often with an estate name attached. Office buyers compare contracts and references, while households compare availability and price. We do not run one broad maid campaign.
Each job type gets its own search words, landing page and form, and budget follows the estates your roster covers. Reports count booked cleans and contracts by estate in S$, not quote forms.
Our approach
How HeyLead runs it for you
We begin with your roster: which estates you cover, at what hours, with what crew size. Then we build pages for office contracts, covering access, insurance and supervision, and separate pages for end-of-tenancy and post-renovation cleans, each with its own form.
Google Ads campaigns are set up estate by estate. SEO builds pages for the searches that bring booked work. Facebook and Instagram ads remind people who looked at a quote and did not send it.
Tracking labels each enquiry by job type and estate, so the report shows which one paid.
About the area
Medical-cluster condos and older walk-up stock
Licences you show on your page
Insurance and building access approvals for each site
Common mistakes
Common cleaning services marketing mistakes in Novena
Quote requests from places your crews cannot reach
A form from the far side of the island takes as much time to answer as one from Balestier. Limiting the map to the estates you cover protects your estimating time.
Pages that ignore access rules
A facilities manager wants to know about passes, hours and insurance. A page that talks only about shine does not answer the question that decides the contract.
How it works
How a Novena cleaning campaign is set up, in order
- 01
Map crews and access windows
List the estates each crew covers and the hours they can work. Novena Square, Balestier and Thomson come first, with Newton and Whitley added when the roster allows.
- 02
Split the job types
Office contracts, end-of-tenancy cleans, post-renovation jobs and regular home visits each get their own offer, landing page and form.
- 03
Put proof on the page
Show the areas you cover, your experience with building access, your insurance and jobs you can describe. Only things you can back up go on.
- 04
Report booked cleans
Count contracts and jobs by estate and job type, with cost per booked job in S$, then move budget to what fills the diary.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Novena commercial cleaning | Office or suite contract, from a facilities manager |
| Novena office cleaner | Smaller business looking for regular office cleaning |
| Novena move-out cleaning | Tenant or landlord finishing a lease |
| Novena post-renovation cleaning | Homeowner after refurbishment work |
Google Maps
Novena on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
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We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about cleaning services in Novena
Plain answers for cleaning firms considering marketing help around Novena.
Which parts of Novena can a cleaning campaign cover? expand_more
The estates your crews can serve on the hours you have. That usually starts with Novena Square, Balestier and Thomson. We leave out estates you cannot staff instead of collecting quotes you would decline.
Do commercial and home cleaning need separate pages? expand_more
Yes. The buyers ask different questions and need different proof. Separate pages and forms also let the report show which one fills the roster.
Can you market post-renovation cleaning in Novena? expand_more
Yes. It suits homeowners in condos and older blocks after refurbishment. It gets its own page, with the photos and process you can back up.
Do you show prices on the page? expand_more
Only prices you give us and are willing to honour. Many firms prefer a short form and a call-back, because the price depends on size and access.
What does HeyLead run for a cleaning firm? expand_more
Google Ads, SEO pages, Facebook and Instagram ads and landing pages, with tracking by estate and job type. Analytics and CRM detail sit on the Singapore country pages.
What do you need from me to start? expand_more
Access to your Google Business Profile, your ads account if you have one, and your website. We also need the estates and hours you can cover, your insurance details and how many new jobs a week your roster can take.
Do you have a local office in Novena? expand_more
No. HeyLead works online, so there is no Novena office to visit. You reach us by phone, video or WhatsApp, and your pages list the estates you serve.
Other industries in Novena
Other pages for this city.