Novena's condo owners scroll past a generic ad in a second, but stop for one that names their road and one clear offer.
Most people in Novena are not searching for your service today, but many will need it soon. HeyLead runs Facebook and Instagram ads for Novena property managers, cleaning firms and home-service teams, aimed at Novena Square, Balestier, Thomson, Whitley and Newton. Each ad puts one clear offer in front of one estate, and people who look but do not reply see a follow-up. Budgets and results are in S$. Book the free audit or send a WhatsApp message.
What we do
Meta finds people before they search. Google Ads, SEO and landing pages use the same estate boundaries so the message stays consistent.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers seeking landlord and owner leads among Novena condos and older walk-up blocks, kept apart from tenant-facing ads.
Cleaning firms selling office contracts near Novena Square or post-renovation cleans to Thomson and Newton households.
Aircon, plumbing and pest teams that want a steady flow of planned jobs, not only emergency calls.
Residential agents who want visual Instagram reach in Newton and Whitley without spending it on far districts.
The local picture
Your market
Meta works in Novena when the audience is drawn tightly. The area is compact, so a wide radius spills into Toa Payoh, Kallang and the city, and your ad reaches people your crew cannot visit.
The people inside Novena are also very different: office and hospital-side workers around Novena Square, families in Thomson and Whitley, condo owners and tenants in Newton, and shophouse operators on Balestier Road. Each responds to a different offer.
WhatsApp is how many Singapore customers like to reach a business, so a click-to-message button often beats a long form. Property firms with CEA registration, and trades with NEA, BCA or PUB approvals, should show that on the page the ad opens.
Agency fees carry GST at 9%.
Your customers
Facebook and Instagram do not catch people who are already looking, the way Google does, so we plan for a first sight and a second look.
A property manager might offer a tenancy review to Novena condo owners, a cleaner might offer an office reset to Novena Square facilities contacts, and an aircon team might promote a servicing visit ahead of the hotter months.
People who read but do not reply see a follow-up ad with proof and a nudge. Owners deciding who to hire also search for terms like facebook ads agency Novena.
A lead counts only when it becomes a booked visit, tenancy review or contract quote, reported in S$.
Our approach
We set up audiences before we design anything: people living around each estate you serve, past website visitors, and your own customer list where you hold consent to use it.
Each offer gets a short set of image and video versions, changed every few weeks so a small Novena audience does not tire of them. Lead forms and WhatsApp click-to-message are tested against a landing page, and we keep whichever produces more booked work.
We agree who replies to new leads, and how fast, before ads go live. Reports show cost per booked job by estate.
About the area
Medical-cluster condos and older walk-up stock
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Spreading a single audience across Novena, Toa Payoh and Kallang buys reach nobody can service. A Balestier shophouse tenant and a Newton condo owner need different messages and different follow-up. Split them, and the small pool stops being a limit and becomes a filter.
Discount banners attract bargain hunters. A service offer needs a clear next step: book the visit, request the tenancy review, send the floor area for a quote. The ad should say what happens after the tap, or people just like it and leave.
A form filled in by a Thomson homeowner at 9pm goes cold by morning. Without an agreed person to reply, the cost per lead looks fine while booked jobs stay flat. Speed of reply is part of the campaign, not an afterthought.
How it works
Write down the owner, tenant, contract or servicing offer and who it is for. Novena Square offices and Thomson households never share an ad set.
Start with Novena Square and Balestier, add Thomson and Newton once crews can respond, then add website visitors and customer lists for the second touch.
Each ad opens a Novena landing page or a WhatsApp chat, chosen after a test, with your licence and the area you serve in view.
Swap the ad images every few weeks and review booked visits, tenancy reviews or quotes by estate in S$, not likes.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Novena | Owner looking to hire a Meta team for service work |
| best meta ads agency in Novena | An owner comparing agencies on how they work and what they report |
| instagram ads agency Novena | Visual offers, from cleaning resets to luxury listings |
| Novena facebook ads | Local lead generation, not only shop sales |
| Novena social media advertising | A broad search that needs area pages to turn into calls |
Niches
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers for owners weighing up a Facebook and Instagram agency around Novena, including how we handle the word best.
Look for an agency that splits audiences by estate, writes offers for service work rather than product sales, and reports booked jobs in S$. HeyLead runs Meta that way. We do not present ourselves with an award or ranking, and results still depend on your offer and how fast leads are answered.
Yes, when the offer is specific and the audience is the estates you serve. They work best alongside Google Ads, which catches people already looking, and they are weaker as the only channel for urgent jobs.
It suits visual offers such as renovation-ready cleans, servicing visits and homes around Newton and Whitley. Every ad still opens a Novena landing page or WhatsApp chat, not a profile page.
Both get tested. Lead forms are quick on a phone but can bring weaker enquiries, while landing pages ask for a little more effort. We keep whichever produces more booked work.
Google Ads is funded first for urgent, ready-to-hire searches. Meta gets a smaller share for reach and follow-up, and the split is reviewed after a month of booked-work data.
Within the hour in working hours, and first thing the next morning for evening leads. We agree who replies, and set up an automatic first WhatsApp message, before the ads go live. Slow replies are a common reason booked jobs stay flat.
No. HeyLead is an online team, so there is no Novena office to show. The ads target the estates you serve, and the landing page lists the areas covered and the licences you hold.