One homepage for every click
A Novena Square ad that lands on a general homepage makes the visitor hunt for their own service. Most will not bother. The page should continue the promise in the ad and show one obvious next step.
Web and landing pages · Town · Novena
Novena web design for the click you have already paid for
A Novena Square facilities manager and a Balestier shophouse tenant land on your homepage and want completely different things.
Clicks from Google Ads, Meta and search results are only worth paying for if the page that receives them gets the phone to ring. HeyLead builds landing pages and fixes websites for owner-led firms whose clicks arrive from Novena Square, Balestier, Thomson or Newton and then leak away. Each page has one offer, loads fast on a phone, puts a call or WhatsApp button first and shows your proof underneath. Forms are tested and tracked in S$. Ask for a free audit to see where your clicks drop out.
- check_circle One offer per page, named for the estate the click came from
- check_circle Phone-first layout with tap-to-call and WhatsApp
- check_circle Forms that send each enquiry to the right person, tested before launch
What we do
What sits beside Novena web design
The website is where every click ends. SEO, Google Ads and Meta send traffic to these pages and depend on them to convert it.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Owner-led firms that use Web and landing pages in Novena
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Firms running Google Ads into Novena Square that still land visitors on a generic homepage.
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Property managers who need real Balestier and Thomson proof on the page instead of stock photography.
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Trades whose customers call from a phone in a lift lobby and give up if the page is slow.
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Owners looking for a web design company in Novena that hands over a site they can edit.
The local picture
Web and landing pages in Novena: what to know
Your market
What is different about Novena
A Novena website has to work for very different visitors. A facilities manager at Novena Square wants to know you can get access, hold the right licences and reply quickly. A Balestier shophouse tenant wants a phone number.
A Newton condo owner wants to see that you handle homes like theirs. One homepage cannot answer all three, and paid clicks show that fast.
Most of these visitors arrive on a mobile, often while doing something else, so speed and a visible call button matter more than a clever layout. Local proof carries weight: CEA registration for agents, NEA, BCA or PUB approvals for trades, and reviews you hold.
Agency fees carry GST at 9%.
Your customers
How customers find you
Demand for web work comes from two places. Firms already paying for clicks notice that calls do not follow, and firms with an old site notice it shows up for nothing.
Searches like best web design company in Novena and landing page agency Novena tend to come from the first group. The job is turning Google and Meta clicks into calls, not a redesign for its own sake.
We measure calls, WhatsApp taps and completed forms against the campaign that paid for them, and report the result in S$.
Our approach
How HeyLead runs it for you
We start by mapping which ads and search results send visitors to which pages, then rebuild the pages that take that traffic.
Each landing page, meaning a page built around a single offer, covers one service in one estate, with a short form or a call button, licence lines, the estates you serve and proof you can defend.
Pages are tuned for mobile speed, and before launch we submit every form and call every number. Tracking reports which campaign each enquiry came from. At hand-off you get a site you can edit yourself, with notes on what to change and what to leave alone.
About the area
Medical-cluster condos and older walk-up stock
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Common Web and landing pages mistakes in Novena
Stock photos and borrowed wording
Photos from another country and copy written for a national audience look careless next to a Balestier shophouse or a Novena Square tower. Local names, real projects and true licences read as trustworthy.
One form and one inbox for everything
If a landlord enquiry and an urgent repair share one form and one inbox, someone answers late. Separate forms, clear labels and sensible routing keep response times short.
How it works
How a Novena web project runs
- 01
List where the clicks go
Note which ads, search results and social posts currently send people to which pages, and where they drop out.
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Build the pages that convert
Create a page for each service in Novena Square, Balestier and Thomson, each with one offer, one action and a phone-first layout.
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Add proof that can be checked
Put licences, areas served, real projects and reviews you hold on the page. If you could not show it to a customer, it stays off.
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Test and measure
Submit every form, call every number, then track enquiries per campaign in S$ and fix the pages that leak.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best web design company in Novena | Owner comparing web teams before asking for a quote |
| website designer Novena | Small firm looking for a person or team to rebuild a site |
| landing page agency Novena | Pages to sit behind Google Ads and Meta |
| Novena web design | A broad search that needs area pages to turn into calls |
| web design contractor Novena | An owner looking for an agency to hire |
Niches
Industries we cover in Novena
Google Maps
Novena on the map
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
From other HeyLead clients
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Questions about Web and landing pages in Novena
Plain answers for owners choosing a web design company or landing page agency around Novena.
Who is the best web design company in Novena? expand_more
The useful one builds pages that match Novena Square and Balestier customers, turns paid clicks into calls and keeps licence claims accurate. HeyLead builds pages alongside the SEO and ads work. There is no badge here, and you should judge the site by enquiries per click.
Do you build sites for Novena trades, or only large brands? expand_more
Owner-led firms are the focus: aircon, plumbing, pest control, cleaning and property teams. Large brand systems with many approvers are a different kind of project.
Do we need a full redesign? expand_more
Only if the current site cannot be fixed. Most projects start with the landing pages behind your ads and repair the templates that leak, then rebuild what remains.
Can we edit the site ourselves afterwards? expand_more
Yes. The hand-off includes a walkthrough and notes, so you can change offers, photos and phone numbers without breaking the tracking.
How does the site connect with SEO and Google Ads? expand_more
Search and ads decide which searches to win. These pages are where those clicks arrive, and Meta follow-up ads send people back to them. One estate structure keeps everything consistent.
How long does a landing page take? expand_more
Usually weeks rather than months, and it depends on how quickly we get your photos, licence details and the offer. A full site rebuild takes longer than a single page.
Will you put a Novena address in the footer? expand_more
No. HeyLead is an online team with no Novena office, so the footer lists the areas you serve and the licences you hold instead.