Thomson and Whitley households book a weekend slot; Novena Square offices want the same job done before Monday.
Novena fits a hospital and specialist-suite cluster, Balestier Road shophouses, older walk-up blocks and condos into a small area. HeyLead runs Google Ads, SEO, Facebook and Instagram ads and your website for the estates your crew can reach, and sends each click to a page written for that customer. Start with the free audit form or a WhatsApp message. Every figure is in S$.
What we do
A plumber working Balestier Road and a property manager at Novena Square need different customers reached. Each service below is planned around the estates you cover.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Property agents and managers already touring condos near Newton and walk-up blocks around Balestier Road.
Aircon, plumbing and pest control teams whose vans finish the day near Thomson and can reach Novena Square.
Cleaning crews with building access around Novena Square, Balestier offices and nearby residential blocks.
Owner-led firms tired of paying for a wide Singapore audience when they serve only four or five estates.
Industries
Novena's mix of offices, shophouses and condos makes property the biggest group here. Aircon, plumbing, pest control and cleaning firms serve the same estates.
Agents, managers and maintenance teams working condos, walk-ups and commercial space from Novena Square to Newton.
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Aircon, plumbing and pest control planned around Balestier and Thomson, with urgent calls kept apart from planned visits.
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Office, home and post-renovation crews with access to Novena Square towers and nearby blocks.
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Licensed practices around Novena Square that can take a consult this week, marketed within medical advertising rules.
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Focus industry
Between Novena Square and Balestier Road the customer changes: hospital-side tenants, shophouse owners, then condo families near Newton. HeyLead runs Google and social media ads for owner-led firms across that strip.
HeyLead is a marketing agency for property, home-service and cleaning firms that already work in Novena. We plan each campaign around the estates your crew can reach in good time, and we report booked jobs in S$.
Google Maps
Live Google Map. Tap a region to open its page.
The local picture
Your market
Novena is small, but its two ends behave like different towns. Around Novena Square, hospital shifts, specialist suites and office towers set the pace, and building managers decide who gets in. Along Balestier Road, older shophouses and walk-up blocks mix trades, food businesses and residents.
Thomson and Whitley are quieter and lean towards households, while Newton is a condo area beside a busy MRT interchange. People often search by estate name rather than the word Novena, so a firm that only says Novena misses them.
PropertyGuru and 99.co take most flat-listing searches, so agents and property managers do better on owner, landlord and service searches. Licences count here: CEA registration for agents, and NEA, BCA or PUB approvals where a trade needs them.
Agency fees carry GST at 9%.
Your customers
The searches worth chasing pair a job with a place: aircon servicing Balestier, property management Novena, office cleaning Novena Square. Owners and tenants also ask who can look after a flat, and facilities managers look for reliable cleaning and maintenance crews.
Some owners compare marketing firms with searches like Novena SEO agency or facebook ads agency Novena. A good lead is someone who lives or works inside the estates you serve and can be reached the same day.
We skip island-wide phrases you could not answer. Results are counted as booked visits, flats taken on for management and signed contracts, all in S$.
Our approach
We start by listing the estates your crew can reach, the jobs that pay best, and the pages and Google listings you have today.
Next we set up Google Ads for urgent and ready-to-buy searches, then SEO pages for each estate and service so calls keep arriving without paying for every click. Facebook and Instagram ads reach owners and households before they start searching.
Every click lands on a page written for that customer, with a call or WhatsApp button at the top. Call and form tracking goes in before the budget is switched on. After that you get one monthly report showing bookings by estate.
Building stock
Medical-cluster condos and older walk-up stock
Portals buyers still use
PropertyGuru, 99.co
Proof on the page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Ads aimed at all of Singapore pull calls from Toa Payoh, Kallang and the edge of the CBD. Your crew can answer only a few of them, and the rest look like wasted spend. A map drawn around real drive times fixes that quickly.
PropertyGuru and 99.co will always own flat-listing searches, and firms that fight them end up competing on price with everyone. Owner, landlord and service searches around Novena Square and Balestier are where your own pages can win.
A shophouse tenant, a condo owner and an office manager want different things. When one form serves all three, the leads come in vague and nobody can tell which offer produced a booking.
How it works
We write down the estates you can reach, the jobs worth chasing and what Google shows for you today. Novena Square and Balestier usually come first, with Thomson and Newton added as capacity allows.
Property, aircon and plumbing, pest control and cleaning each get their own offer and page. We decide which one leads before any budget is set.
Google Ads catches urgent searches, SEO starts the slower build, Facebook and Instagram add reach, and landing pages take the click. All of it feeds one Novena tracking set-up.
Each month you see calls, forms and booked work for every estate, in S$. Then we move budget toward the estates and offers that earned it.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Novena property management | Landlord or owner looking for a local manager |
| Novena real estate agents | Seller or landlord choosing who to instruct |
| Novena commercial cleaning | Facilities manager comparing contract crews |
| Novena Square plumber | Urgent job, usually searched on a mobile |
| Novena aircon servicing | Planned maintenance or a failed unit |
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Novena.
No. HeyLead is an online team, so there is nowhere in Novena to visit. We work with you by phone, video or WhatsApp and run your campaigns for the estates you serve.
Usually not. Novena Square, Balestier and Newton respond to different offers and different proof. We build separate campaigns and pages for the areas your crew serves, then combine the results in one report.
They stay as listing portals, and we do not try to replace them. Our work brings owners, landlords and service customers to your own pages and phone line.
Yes. One estate is enough to begin if that is where your crew works best. We build that area properly, then extend once you can handle more calls.
We review your service area and current pages, set up tracking for calls and forms, launch the first Google Ads campaigns and publish the first estate pages. Reporting starts once booked work can be counted.
Access to your Google Business Profile, your Google Ads account if you have one, and your website. We also need the estates you serve, your licence details and a rough idea of how many jobs you can take each week.
SEO, Google Ads, Meta Ads and web design each have a Novena page linked from here. Industry pages cover property, home services, cleaning and health. Analytics and CRM stay on the Singapore country pages.