With NHS dental appointments hard to find in many areas, London patients compare private practices carefully.
Private and mixed London dental practices want new patients booking check-ups, hygiene visits and treatments like implants, aligners and whitening. HeyLead runs Google Ads, SEO, Meta ads and your website inside the platforms' healthcare policies and GDC advertising guidance, and tracks each enquiry through to a booked consultation. Spend and reporting are in pounds.
What we do
SEO, Google Ads, Meta ads and your website are set up for new patient and treatment consultations at your practice.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Private practices in inner London wanting more new patients for check-ups and hygiene.
Practices offering implants, clear aligners or cosmetic treatments that start with a consultation.
Mixed NHS and private practices growing their private patient list.
Clinics near Harley Street and Wimpole Street competing for treatment patients.
The local picture
Your market
London dental patients have a lot of choice and look carefully. Many cannot find an NHS dentist taking new patients and turn to private practices, which makes clear pricing and a simple booking process a real advantage.
Treatment searches for implants, aligners and whitening are high value and competitive, especially around Harley Street, while local practices in Islington, Clapham or Richmond win on convenience and reviews.
Dentists must be registered with the General Dental Council (GDC), practices in England with the Care Quality Commission (CQC), and advertising has to follow GDC guidance and the ASA's rules. That means no misleading claims, clear prices and nothing that pressures a patient.
Your customers
Good enquiries come from people looking for a new dentist nearby, emergency appointments and specific treatments. We aim at private dentist plus an area, treatment searches with a location, and emergency dental searches during opening hours.
We avoid NHS-only searches if you have no NHS capacity, dental job searches and student searches. A good lead books a consultation or check-up. Reports show calls, online bookings and consultations attended by treatment and area, in pounds.
Our approach
We build a page for each treatment you offer, with your fees or starting prices as you publish them, the consultation process and your team's registration details, all written to GDC and ASA rules with no outcome promises.
Google Ads runs within Google's healthcare policies, with separate campaigns for new patients, emergencies and treatments. Meta ads promote consultations for treatments like aligners and whitening inside Meta's health advertising policies, and show ads again to site visitors.
SEO pages target your area and treatment searches. Bookings are tracked from click to attended appointment.
About the area
Practices in converted period townhouses and terraces around Harley Street, and neighbourhood premises in Islington, Clapham and Richmond
Licences you show on your page
GDC registration for dentists and CQC registration for the practice; ads follow GDC guidance and the ASA code.
Common mistakes
Ads that promise results or pressure patients can breach GDC guidance, ASA rules or platform policies and get disapproved. Writing within those rules from the start keeps campaigns running and protects the practice's reputation.
Private patients in London compare costs before they book. Pages that say price on consultation for everything lose to practices that publish starting prices or a clear fee guide.
An implant patient and a family looking for check-ups want different information. A single services page serves neither. Separate treatment pages with their own booking path turn more visits into bookings.
How it works
We focus on the treatments where you have capacity and the areas patients come from, such as Islington and Highbury.
Pages for each treatment with the process, the fees you publish, team registrations and a booking path, checked against GDC and ASA rules.
Google Ads by treatment and area and Meta ads for consultation offers, both inside health advertising policies.
Monthly reports show bookings and attended consultations by treatment and area, in pounds.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| private dentist Islington | New patient nearby |
| dental implants London | High-value treatment research |
| emergency dentist London | Urgent, during opening hours |
| clear aligners Clapham | Cosmetic treatment consultation |
| dentist accepting new patients London | Patient without a regular dentist |
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Questions London practice owners ask before hiring us.
One that reports attended consultations, not clicks, and writes within GDC and ASA rules. Ask how an agency handles health advertising policies. HeyLead builds treatment pages that follow those rules and reports by treatment in pounds.
Publish clear treatment pages with fees or starting prices, make booking easy, collect genuine reviews, and run search ads for your area and treatments. Many patients who cannot find an NHS place are actively looking.
Dentists follow GDC guidance on advertising, and ads must meet the ASA's code, so claims have to be accurate and not misleading. Google and Meta add their own healthcare policies. HeyLead is the marketing team, not clinicians, so clinical content is approved by you.
Yes, within the rules. Ads should promote a consultation and accurate information rather than guaranteed results. We build treatment pages and campaigns that follow GDC, ASA and platform policies.
We never write patient stories or outcomes. If your practice has genuine, consented cases that meet GDC and ASA rules, you decide what to publish. Our pages focus on process, fees and booking.
No. HeyLead works online, so there is no London office to visit. We talk by phone or video and set the campaigns around the areas your patients travel from.