Harley Street is the famous address, but many private appointments are booked by people who want a practice near where they live or work in Islington, Croydon or Richmond.
Private patients in London compare distance, opening hours and reviews before they book. HeyLead runs SEO, Google Ads, Meta ads and your website for licensed private clinics, dental practices and aesthetics providers. We focus on the catchments around Islington, Croydon and Richmond, keep ad wording and web pages inside the platforms' health advertising rules, and report booked consultations in pounds.
What we do
Search, ads and web pages built for specialty consultations, written to sit inside platform rules from the first draft.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Private medical practices and GP services in London that want consultations booked from a defined catchment.
Dental practices covering areas such as Croydon, Bromley or Richmond, with separate offers for routine care and cosmetic work.
Aesthetics providers who need advertising wording that respects platform rules and never promises a result.
Multi-site groups that need a London page for each site instead of one national template with the city swapped in.
The local picture
Your market
London's private health market is spread thin across the map. Harley Street and the streets around it carry the famous name, but plenty of people book closer to home: a dentist near Croydon town centre, an aesthetics practice in Richmond, a private GP in Islington.
Commuting matters, since some people book near work and others near their front door. Google and Meta restrict health and cosmetic advertising, so what an ad or page may say is limited by policy as well as by good taste.
Reviews, clinician profiles and a clear explanation of what a first consultation involves do most of the persuading, and treatment outcomes are never part of the pitch.
Your customers
Demand comes in a few groups of searches: dentist Croydon, aesthetic clinic Richmond, private GP Islington, and urgent ones such as emergency dentist. A good lead is a booking request from someone within reach of the practice, not a bargain hunter or a distant browser.
We avoid ads that compare treatments or hint at results, and we do not chase searches led by price or by people travelling for treatment. The page must say what the ad says, or the platform will pause it.
Reports show consultations booked, and the cost of each booked consultation, by catchment in pounds.
Our approach
SEO (showing up in Google's regular results) comes first for most practices: service-and-area pages, the right categories on your Google Business Profile (the listing that shows on the map), clinician profiles, and reviews gathered in line with each platform's rules.
Paid search then covers people ready to book, with wording checked against health advertising policy before launch. Meta ads carry practice awareness and appointment reminders within that platform's content limits, including age restrictions where they apply.
Web pages explain what a consultation involves and how to book. Tracking separates calls, forms and confirmed appointments, so we can tell a booked slot from a simple enquiry.
About the area
flats, period conversions, and outer-London houses
Common mistakes
A template written for another country does not survive the first phone call. London consultations are booked by people who compare distance, opening hours and reviews, and the page has to answer those questions.
If your page does not name the catchment and the specialty, you end up paying for shoppers from listing sites who never intended to visit your practice.
Health advertising is heavily policed. If an ad promises more than the web page can lawfully say, the account gets flagged. The ad and the page have to be written to fit each other before anything goes live.
How it works
Agree which parts of London a patient can realistically travel from, starting with Islington, Croydon and Richmond, and keep the rest of the capital out of the advertising.
Dental, aesthetics and private medical care are different searches with different rules. Each gets its own ads and web page.
Ad text and web page are checked together against platform policy. No made-up claims, no outcome promises, and no patient stories from clients we do not hold.
You see booked consultations by catchment, and the cost of each in pounds. Clicks and impressions are background, not results.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| London dentist | Local dental consultation |
| London aesthetic clinic | Consultation, not a travel deal |
| London private GP | Private medical practice, local |
| Islington clinic | Area-level specialty search |
Niches
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers to what London practices ask about catchments, ad policy, proof and measurement.
The catchment your patients can realistically reach. For many practices that means one or two areas, such as Islington or Croydon, plus commuter routes if they matter. We do not run a London-wide campaign for a single-site practice.
No. We do not write outcome claims, before-and-after content or patient stories, and we never make up testimonials. Proof is your genuine reviews, your clinicians and a clear explanation of what happens at a consultation.
Ad wording and web pages are written together and checked against current platform rules before launch. Some treatments and audiences have extra restrictions, and where they apply we work within them. If a claim cannot be made, we do not make it.
Whichever apply to your practice and your clinicians, checked against the register you belong to. We show them accurately, but we do not hold them or vouch for them ourselves.
By booked consultations per catchment, with the cost of each booking in pounds. Calls and forms are tracked separately from confirmed appointments, so your reception team can tell us what really booked.
Only if each site has its own catchment, page and phone tracking. We build a separate page and budget line per site so that a Croydon patient is not sent to a Richmond practice.
Your Google Business Profile, your ads account if you have one, and your website. Please also have your catchment in mind, the registrations you want shown, and how many new consultations each clinician can take in a week.
Other pages for this city.