Several aircon systems, a roof that meets the monsoon and a garden with its own pests: a landed house here is never one job.
Landed owners in Bukit Timah hire aircon, renovation and pest firms they trust to turn up and explain the fault. HeyLead markets those trades across Holland, Sixth Avenue and King Albert Park. We keep urgent call-outs apart from planned work and put the registration that fits the trade on the page: NEA, BCA or PUB where relevant. Enquiries arrive by WhatsApp or short form, reported in S$. Ask for a free audit.
What we do
Search, ads and pages for aircon, renovation and pest work, each tied to the estates a van can reach.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon servicing firms whose technicians can reach Holland and Bukit Timah Road condos and landed streets on the same day.
Renovation and addition-and-alteration contractors handling landed houses and prime condo units, with the approvals those jobs need.
Pest control operators covering termites, rodents and mosquitoes for houses near greenery and condos with shared gardens.
Plumbing and electrical teams that would rather book a planned visit than chase every cheap emergency click.
The local picture
Your market
Bukit Timah homes ask more of a tradesperson than a standard flat. Landed houses have several aircon systems, older roofs, long drainage runs and gardens that attract termites, especially near the greenery around the nature reserve.
Condos add access rules, management approvals and fixed working hours. Owners are busy and pay for reliability, so they compare firms on three things: who turns up, who explains the fault, and who is properly registered.
Depending on the trade, that can mean NEA for pest control, BCA for building and renovation work and PUB where plumbing is involved. Heavy rain in the wetter months keeps leaks and drainage problems coming, while aircon demand hardly slows in Singapore's heat.
Prices are in S$, with GST at 9% where the firm is registered.
Your customers
People search for the job plus the estate, often on a phone with the problem in front of them. Holland aircon servicing, Bukit Timah termite treatment and Sixth Avenue renovation contractor are the kind of searches that turn into bookings.
Urgent searches, such as a leaking ceiling or a dead compressor, need a fast call and a clear arrival window, so we run them separately from planned work like a servicing plan or a kitchen redo.
A good lead is a homeowner who names the estate and the job. We do not chase island-wide volume or price-comparison searches from HDB towns. Reports show booked visits and accepted quotes by estate, in S$, not raw call counts.
Our approach
First we map the vans: which estates each crew can reach without losing an afternoon. Then aircon, renovation and pest work each get a page with the registration, a WhatsApp button and a short form.
Google Ads targets urgent searches estate by estate. We block words that bring students and price-hunters, and run ads only in the hours when someone answers the phone.
SEO builds estate and service pages and sets the right categories on your Google Business Profile (your Google Maps listing).
Meta ads (Facebook and Instagram) support planned work, such as annual servicing or a renovation enquiry, by showing your offer to people who already read a page. Tracking records calls, WhatsApp messages and forms, then matches them to booked jobs.
About the area
Landed and prime condos, not HDB volume
Licences you show on your page
CEA for agents; NEA, BCA, PUB as relevant
Common mistakes
Someone with water coming through the ceiling wants a van tonight. Someone planning a kitchen redo wants a portfolio and a quote. Putting both under one headline satisfies neither, and the form fills with half-answers your team then has to sort.
Google will spend across the island if you let it. A crew working Holland cannot reach Woodlands or Tampines in an afternoon, so those calls bounce and the cost of each booked visit rises. Limit the area to where a van can be by lunchtime.
Landed owners check who they are letting in. If a page hides the NEA, BCA or PUB position the trade needs, the next tab they open is a competitor's. Say what you hold, plainly, or leave the claim out.
How it works
List each crew and the estates it reaches without a long drive, starting with Holland, Sixth Avenue and King Albert Park. Anything beyond that stays off until capacity grows.
Each gets its own ads and landing page. Urgent pages lead with a call and a WhatsApp button. Planned pages lead with proof of past work and a quote request.
NEA, BCA or PUB details go near the top of the relevant page, next to reviews you have earned. Nothing is shown that the firm does not hold.
Monthly reports in S$ by estate show quotes accepted and visits completed. Calls that never turn into work stay visible instead of being averaged away.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Bukit Timah aircon servicing | Urgent or scheduled trade enquiry, usually on a phone |
| Holland renovation contractor | Owner comparing contractors for a landed or condo project |
| Bukit Timah termite treatment | Landed owner with a pest problem near greenery |
| King Albert Park plumber | Same-day or booked plumbing in one estate |
| Beauty World aircon repair | Fault-driven search from a household or small shop |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Practical answers on coverage, registrations and how we count a booked job around Holland and Sixth Avenue.
Only where your crews can be within a working morning. That usually starts with Holland, Sixth Avenue and King Albert Park. We leave out the rest instead of buying clicks the vans cannot answer.
No. Bukit Timah owners pay for reliability, not the lowest price. High-volume aircon promotions built for large HDB towns bring the wrong audience and the wrong price expectations, so we keep them out of this map.
It has to name the trade, the estates you serve and the licence or registration that applies, such as NEA, BCA or PUB. Prices appear only if you supply them, in S$, and any range is labelled typical rather than promised.
SEO, Google Ads, Meta ads and landing pages working together, with tracking on every form and WhatsApp button. We add CRM routing (a setup that sends each enquiry to the right person) only if your team needs it.
Better not. Each trade has its own searches, its own registration position and its own follow-up speed. We give each one a page, then link them together so an owner can find the others.
Access to your website, Google Business Profile and any ad accounts you already use, or we set them up with you. We also need the estates each crew can reach, your NEA, BCA or PUB details where they apply, and how many visits you can take in a week.
No. HeyLead is an online team, so there is no Bukit Timah base to visit. We work with you by phone, video or WhatsApp and run your campaigns for the estates your vans can reach.
Other pages for this city.