Sydney commercial cleaning firms use HeyLead for Google Ads, search and a website that brings more contract enquiries.
We are a marketing team for owner-led cleaning firms. We aim the ads and the pages at office and site managers in your area, then show you which enquiries became contracts.
What we do
Site-type pages, contract-focused Google Ads, a quote form buyers can finish in two minutes and reports that split contracts from one-off work.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Mid-sized contractors that clean offices at night and want more tower floors and business park tenancies.
Specialists in medical suites, childcare centres and schools who need buyers that care about checks and records.
Small operators starting to bid for contracts beyond single sites and needing a credible web presence to back the bid.
Firms serving strata managers who want cleaning for common areas in apartment buildings across the inner suburbs.
The local picture
Your market
Sydney's commercial space is spread across several centres. North Sydney and the CBD fringe have tower floors with building managers who set the rules for access and after-hours entry. Parramatta has its own office towers, a growing apartment core and government tenants.
Macquarie Park and Norwest are business parks where one tenant can occupy a whole campus. Chatswood has medical suites and professional offices. Out west, schools and childcare centres in Penrith and the wider region need regular visits at awkward hours.
A cleaner based in one centre may find that travel between them eats the margin. Buyers are office managers, facility managers and strata managers, and most of them compare three firms or fewer.
There is no state licence to clean, so trust comes from insurance, checks and references you can show.
Your customers
Contract buyers search in two ways. Some type a service and a place, such as office cleaning for a named suburb. Others come after a bad experience, searching for a replacement when their current cleaner has let them down.
Both are worth going after. A useful lead names the site, the floor size, the days needed and the contract start. We do not chase single home cleans, end-of-lease work unless you offer it, or people asking for cheap rates with no site details.
Contract enquiries and one-off jobs, such as post-construction or deep cleans, are tracked separately. Each month you see enquiries, site visits, quotes sent and cost per quote in A$.
Our approach
We build a page for each type of site you clean: offices, medical suites, schools and childcare centres, and common areas in strata buildings. Each page says what the visit looks like, what days and hours you work, and what checks your staff hold.
Google Ads aim at contract searches for the centres you can reach, with hours and budgets set around when facility managers are at their desks. A short quote form asks for floor size, days and current cleaner, so you can price faster.
LinkedIn and Meta can reach office and property managers with a simple offer. Your Google Business Profile (the listing that shows on the map) shows your service area. Proof is limited to what you hold, such as insurance and check records.
About the area
Tower floors in North Sydney and the CBD fringe, business parks at Macquarie Park and Norwest, medical suites in Chatswood, and schools and childcare centres across the outer west
Licences you show on your page
No NSW licence to clean; buyers ask for public liability insurance, workers compensation cover, police checks and Working With Children Checks, all held by the client.
Common mistakes
Facility managers check insurance, worker checks and references before they call a second time. If those are buried, you lose to a rival with a simpler page. We put the proof on the page as plain statements and downloadable certificates you supply.
Parramatta to North Sydney is a long night drive, and one small site out west may not justify it. We set ads around clusters of work you can route, so your crews clean one area per shift.
A post-construction clean is a single payment. An office contract pays monthly for years. Measured together, the numbers mislead you. We track them apart so you see what each costs to win.
How it works
We agree the building types, floor sizes and centres where you can make money, and the ones you will not bid for.
Insurance, worker checks and references you hold go on each page so buyers can tick their own list before they call.
Google Ads go live for office and site searches in your chosen centres, at the hours buyers are working.
You see quote requests, site visits and signed contracts each month, with what each cost in A$, so you know where to bid harder.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| office cleaning North Sydney | tower floor or tenancy contract |
| commercial cleaners Parramatta quote | pricing a new contract |
| medical centre cleaning Chatswood | practice manager with checks to meet |
| school cleaning contractor Penrith | recurring education contract |
| replace office cleaner Macquarie Park | unhappy with current supplier |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Commercial cleaning has no single state licence, so these answers focus on what buyers ask for.
Pick the agency that understands that contracts are won by trust and that tracks quote requests, not just clicks. Ask how it separates recurring contracts from one-off work. HeyLead reports both in A$.
There is no NSW licence to clean offices. Buyers ask instead for public liability insurance, workers compensation cover, police checks and Working With Children Checks where children are present. These are held by your business, and HeyLead only displays what you give us.
Yes. We build a separate page and ad set for common-area cleaning in apartment buildings, because the buyer and the decision process differ from an office tenant.
We do not advise on wages. We will never write anything on your site that suggests you underpay, and we suggest buyers ask every bidder about the award their cleaners are paid under.
Ads can bring quote requests within weeks. Contracts take longer because buyers visit sites, compare bids and wait for lease or review dates, often a few months.
No. HeyLead runs the campaign online, built around the centres you choose, so there is no Sydney office to visit.