A Joondalup crew finishing at 3pm cannot chase a Mandurah click that arrives at 3:10, and Google will not tell you that on its own.
Perth firms need calls from households they can reach, and Google will happily sell you clicks from everywhere else. HeyLead builds and runs Google Ads by suburb and drive time. That means separate campaigns for the north around Joondalup, the port and south-west around Fremantle and Rockingham, and Mandurah as its own decision, with call tracking that counts booked jobs in A$. Send us your last 90 days of spend and your suburbs through the free audit form.
What we do
Paid search buys the calls that are ready now. SEO, Meta and landing pages use the same suburb map, so the work adds up.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Aircon, plumbing and pest firms with a set patch, north of the river or south along the Kwinana Freeway.
Property managers who want landlord searches from Fremantle and Joondalup, not clicks they cannot book an inspection for.
Cleaning firms with fixed crews and access windows who want contract and end of lease enquiries by suburb.
Owners comparing a Google Ads company in Perth against a set-and-forget freelancer, and wanting ongoing management.
The local picture
Your market
Perth paid search is decided by drive time before it is decided by bids. The metro runs north to south for a very long way, and a click from Joondalup is a different job to one from Mandurah, or from Midland out east.
Competition shifts by suburb and season: hot dry summers lift searches for aircon and pest work, and the first heavy winter rain brings leaks, blocked drains and roof problems.
Property managers compete with larger groups for the same searches, while portals such as realestate.com.au and Domain buy the broad property terms. Perth also runs on its own time zone with no daylight saving, so ad schedules should follow your phones, not Sydney's clock.
Coverage stays tied to your licensing: Consumer Protection WA for agents and Building and Energy for licensed trades. The licences stay yours, and HeyLead supplies the marketing.
Your customers
Your customers type urgent and planned searches: 'blocked drain', 'split system not cooling', 'cockroach treatment', 'end of lease clean', or a landlord looking for a property manager. A good click there comes from a searcher inside your service area, and the call connects.
We block job-seeker searches, do-it-yourself terms and directory shoppers, and we do not chase Perth-wide keywords a single crew cannot serve. Results are calls and forms that turned into booked work, shown in A$.
Reports give cost per booked job, meaning what you pay for each job that gets booked, by suburb group.
Our approach
We start with the map, then the type of search, then the page. Campaigns are built by corridor and suburb group rather than one circle, and location exclusions stop Midland eating a Joondalup budget.
Emergency searches get their own campaign, ad text and landing page, separate from planned replacements. Keywords are set to match close variations only, and the list of blocked search words (called negative keywords) grows weekly from the search terms report.
A tap-to-call button and call tracking sit on every ad, and ads run only in the hours someone can pick up. We also review map placements and Google Business Profile calls alongside search.
Each suburb group gets its own landing page and offer, and tracking counts booked work, not page views.
About the area
coastal houses, eastern-corridor stock, and apartments
Licences you show on your page
Consumer Protection WA (LGIRS) for agents; licensed trades
Common mistakes
Perth stretches far enough that a single circle pulls in suburbs a crew never visits. The clicks still cost money, the calls still get answered, and the job then gets declined. Split the account by corridor and cut what the roster cannot cover.
Someone with a flooded laundry and someone pricing a new split system are not the same buyer. Blend them and the ad text, bids and landing page all compromise. Give each its own campaign, and the emergency budget can be turned down when the crew is full.
A cheaper click than last month is not a win if the calls were wrong numbers from suburbs you do not serve. Count calls that lasted, forms that were genuine, and jobs that were booked, and show them by suburb in A$.
How it works
List where crews go and when, from Joondalup down to Rockingham. Decide whether Mandurah and Midland are in or out this quarter. That map sets where ads show, what is excluded and the first budget split.
Set up emergency, replacement and planned service campaigns separately, with close keyword matching, starting blocked words and ad text that names the suburb group. Add tap-to-call, and set ad hours to match when staff pick up the phone.
Track calls by length and source, and forms by suburb. Pass those results back to Google so bidding learns from booked work rather than from any click, and test every number by ringing it from a phone.
Read the search terms every week, prune what wastes money, and report cost per booked job by suburb group in A$, ex GST. The owner can then shift budget with confidence rather than instinct.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Perth | Choosing on how the account is run, not on a badge |
| ppc agency Perth | Paid search for trades, property and cleaning firms |
| google ads contractor Perth | An owner deciding between one freelancer and an agency team |
| Perth google ads management | Ongoing optimisation, not a one-week setup |
| google ads company Perth | Comparing companies before an audit call |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Direct answers for Perth owners choosing a Google Ads agency, with coverage and tracking taking the place of any award.
No one can hand out that title honestly, so judge the working method. A good Perth agency splits the account by corridor, keeps emergency and planned work apart, and reports booked jobs in A$. HeyLead runs paid search this way, and the free audit shows what we would change in your current account.
A contractor can cost less per hour, but the account then depends on one person's calendar. With HeyLead, campaign build, weekly search-term review, tracking and reporting sit with one team. We do not print prices here, because the right figure depends on your suburbs and how many campaigns are needed.
Start from the jobs you can take, not from a round number. We look at how many booked jobs you want from each corridor, what an average job is worth and how quickly calls are answered, then set a starting budget in A$ that can be moved by suburb. No cost per click or lead count is promised.
Calls can start in the first days, but the first few weeks are mostly learning: which search terms convert, which blocked words are needed and which suburbs book. Expect real refinement over the first couple of months. Any agency promising fixed results in week one is guessing.
Usually we leave them out until a crew can attend without wrecking the day. Once a roster can cover Mandurah or Midland, we open a separate campaign so its results are visible instead of buried in a blended report.
Ads buy the emergency searches and the gaps while unpaid pages build over months. Both use the same suburb pages, and the search data from ads tells us which pages are worth writing next.
No. The team works online, so there is no Perth office for you to call in at. We set up and manage your account remotely and talk with you by phone, video or WhatsApp.