Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Strata and Body Corporate
Google Ads for Strata Managers in Australia
Few buildings change manager often, so the moment a committee decides to look is short and valuable. Paid search lets your firm appear for exactly those searches, from an owner asking how to end an agreement to a chairperson collecting quotes. We run the campaigns, and you decide which schemes to take on.
For strata and body corporate managers who want proposal requests from committees and owners, with spending timed around meeting season and contract renewals.
Searches from a building ready to move
Context from how your customers search, compare and book.
The terms that pay are specific: change strata manager, body corporate management quote, owners corporation manager fees and building manager for an apartment block. Volume is small, because few buildings are looking at any moment. That is why a campaign built on tight, relevant terms beats a broad one.
Many clicks come from people who are not shopping. Owners look up by-laws, levy calculators, meeting rules and pet rules, and job seekers look for work. We block these terms so that spend reaches only those comparing managers. A weekly review of real search terms keeps the list honest.
Timing matters more here than in most trades. Interest climbs before annual meetings, when budgets are discussed and complaints surface, and again when a management agreement is close to its end. We shift budget toward those windows and run lighter at quiet times, always within the cap you set.
Committee members are volunteers with day jobs, so they ring in the evening or at lunchtime. Calls should reach someone who can talk about meeting support and fees, and who records the building, lot count and current manager. An unanswered call may be the only chance you get with that building.
Who paid search reaches
groups Customer segments
- person Chairpersons and treasurers preparing a request for quotes
- person Single owners who want to put a change of manager on the next meeting agenda
- person Developers and builders appointing a first manager for a completed building
- person Committees of commercial and mixed-use buildings needing a specialist
psychology What drives their decision
- check_circle Ad text that names meeting support, reporting and repair coordination
- check_circle A landing page offering a management proposal for the building
- check_circle A call answered by someone who can discuss schemes like theirs
- check_circle Budget timed to meeting season and contract renewals
How we deliver SEM
A clear, repeatable process built around how strata and body corporate customers search and decide.
1
Campaign groups by decision maker
We create separate groups for switching searches, quote requests and new-build appointments. Each group has its own ads and landing page, because a developer and a frustrated owner want different things from the first click.
2
Blocked terms and weekly search review
We list the by-law, levy, jobs and legal-advice searches that waste money and block them from day one. Each week we read the actual searches and block new wasters, so the budget buys committee interest and not curiosity.
3
Ads and proposal pages
Ads mention what committees weigh: a named contact, meeting support, clear financial statements and how repairs are quoted. The landing page offers a no-pressure proposal and asks for building name, lot count and current manager.
4
Seasonal budget plan
We plan spend around the months when annual meetings fall and when agreements are due for renewal in the buildings you want. Quieter months run lighter. Your principal approves the plan and can change it at any time.
5
Call handling and follow-up
We agree who answers, what questions they ask and how quickly a missed call is returned. Every call is logged by source. When a building is appointed, the result is added so reporting reflects real wins.
query_stats
What Strata and Body Corporate SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Campaign set-up by decision maker
- check_circle Weekly search term review
- check_circle Proposal landing pages
- check_circle Call tracking and return routine
- check_circle Seasonal budget plan and monthly review
What you can expect
- verified Committees see your firm when they start looking at managers
- verified Spend avoids owners searching for by-law or levy information
- verified Proposal requests arrive with building size and current manager attached
- verified Budget rises before meeting season and eases in quiet months
- verified Missed calls from committee members get an answer the same day
- verified Reports connect spend to buildings you were actually appointed to
Deliverables you receive
inventory_2 Campaign groups for switching searches, quote requests and new-build appointments
inventory_2 Blocked-term list covering by-law, levy, legal and job searches
inventory_2 Ads and proposal landing pages that ask for building, lot count and manager
inventory_2 A seasonal spending plan tied to meeting months and contract renewals
inventory_2 Call tracking with source logging and a missed-call return routine
inventory_2 Monthly report matching spend to proposals requested and buildings appointed
Technical approach
The mechanics behind SEM for strata and body corporate, explained plainly.
Longer conversion windows
A committee may click an ad in spring and request a quote months later. We keep tracking windows long enough to credit the first click, and we count proposals and appointments, not only form fills.
Regional and building-type targeting
Ads are aimed at the areas where you can service buildings. We add terms for building types you handle, such as apartment blocks or townhouse groups, and leave out those you do not.
Ad extensions that answer committee questions
Extra links under the ad lead to your information pack, your guide on changing manager and your phone number. Call buttons appear only when your team is available, and each call is logged with its source.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Strata search volume is modest, so early numbers are small. The work is in making each click count.
Days 1 to 14
Campaigns go live at a cautious spend. We check tracking, test the proposal form and read the first real searches, blocking those that come from owners reading about by-laws instead of shopping for managers.
Weeks 3 to 8
Ads and landing pages are refined. Your team reports on the quality of proposal requests, and we move budget toward the groups and areas that bring committee members, not casual readers.
Months 3 to 6 and beyond
Spend follows the meeting calendar and contract cycles. Results build as we link requests to appointments. We do not guarantee proposals or wins, and outcomes depend on competition and your team's response.
Other Strata and Body Corporate marketing services
search SEO for Strata and Body Corporate in Australia arrow_forward ads_click Meta Ads for Strata and Body Corporate in Australia arrow_forward web Web Design for Strata and Body Corporate in Australia arrow_forward monitoring Analytics for Strata and Body Corporate in Australia arrow_forward handshake CRM Integration for Strata and Body Corporate in Australia arrow_forward psychology AI Optimisation for Strata and Body Corporate in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Is Google Ads worthwhile for strata management when so few buildings are searching? expand_more
Yes, if the campaign is narrow. A small number of well-matched clicks can lead to a building that pays fees for years. We focus spend on switching and quote searches and block the general information searches.
What does a strata management lead cost? expand_more
It varies with competition and area, so we do not quote a number. We measure cost per proposal request and per appointment, and compare it with what a managed building is worth to you over several years.
Can we target owners rather than committees? expand_more
Yes. Owner searches such as how to change manager are valuable because owners raise the issue at meetings. Their ads point to guides and a proposal route, and the committee follows.
How do you stop wasted clicks on by-law questions? expand_more
We block those terms from the start and read the search list every week. People looking for rules, levy calculators or legal help are not shopping for a body corporate manager, and the list grows as we learn.
Do bids on rival strata manager names make sense? expand_more
Sometimes, where your principal approves. Ads must be accurate and must not imply a link to the rival. Many firms prefer to focus on switching and fee searches, which tend to be cleaner.
What should the phone team ask a committee caller? expand_more
Building name, number of lots, current manager, when the agreement ends and when the next meeting is. Those answers tell your team how urgent the lead is and who else the committee is speaking to.
Can paid search help with new buildings? expand_more
It can reach developers searching for a first strata manager, and we build a separate campaign for them. Developer relationships still matter most, so we treat ads as a way to be found when a developer starts looking.
Ready to get more from Strata and Body Corporate SEM?
Get a free audit and we will show you where you are losing enquiries today.
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