Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Strata and Body Corporate
Meta Ads for Strata Managers in Australia
A change of manager in a building often starts with one owner who says, at the next meeting, that things could be better. Facebook and Instagram can reach owners across the buildings you want to serve, with useful guides that give them something to bring to the committee. Your team handles the conversation that follows.
For strata and body corporate managers who want to reach apartment and townhouse owners before a tender, and stay in view while the committee decides.
Reaching the owner who starts the conversation
Context from how your customers search, compare and book.
Social ads do not catch a committee at the moment it is drafting a request for quotes. They catch an owner at home, annoyed at a broken gate or a levy letter nobody explained. A short ad about clear communication and repair coordination speaks to that mood and gives the owner a guide to share.
Audiences are built around living in apartment-dense areas, interest in property ownership and investing, and people similar to the committee contacts you already have. Because building residents cluster by area, location radius around the buildings you want matters more than interests alone, and it keeps spend inside your service area.
Useful content works better than a sales pitch. A one-page checklist titled questions to ask when comparing managers, a short video on what happens at an annual meeting, or a plain explanation of how a repair fund is meant to work gives an owner something worth forwarding to the chairperson.
Committees watch for pressure. Ads should never name a rival, suggest a building has been neglected or claim savings without proof. We keep tone calm, claims modest and every figure approved by your principal. The goal is to be remembered as the sensible manager when the quote request goes out.
Who we show your ads to
groups Customer segments
- person Owners living in apartment and townhouse buildings in the areas you want to serve
- person Investor owners who rent out their lot and care about maintenance and levy control
- person Committee members who might use a guide or checklist when comparing managers
- person Owners in new buildings approaching their first annual meeting
psychology What drives their decision
- check_circle A guide or checklist an owner can share with the committee
- check_circle Short video that explains meetings, budgets and repairs in plain words
- check_circle A form that asks only for building, lot count and current manager
- check_circle Follow-up ads that appear while the committee considers its options
How we deliver Meta Ads
A clear, repeatable process built around how strata and body corporate customers search and decide.
1
Audience map by building cluster
We list the areas and building types you want and build audiences around them: residents, investor owners and people who resemble your committee contacts. Current clients are excluded, and any contact list is used only with your confirmation.
2
Guides and checklists
We write and design a short guide on how to compare managers and a checklist for a committee request for quotes. They carry your name and a plain offer to send a proposal, with nothing hidden behind a long form.
3
Video and image ads
Short clips explain a meeting, a levy notice or a repair request from an owner's point of view. Real staff appear with their approval. Testimonials from committee members appear only with written permission, and they stay short and factual.
4
Lead forms for proposals
A short form asks for name, phone, building, number of lots and when the current agreement ends. Optional notes help your team prepare. Leads reach your team instantly by email or through your customer record system.
5
Follow-up ads and review
People who watched a video or opened the guide see follow-up ads with a client reference or a sample meeting summary. Each fortnight we check which ads and buildings produced proposal requests and refine the mix.
ads_click
What Strata and Body Corporate Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- check_circle Building-cluster audiences
- check_circle Shareable guide and checklist
- check_circle Video and image ads
- check_circle Proposal-request lead forms
- check_circle Fortnightly review with your principal
What you can expect
- verified Owners across your target buildings know your firm by name
- verified Committee members receive a guide they can pass around
- verified Proposal requests arrive with lot count and agreement end date
- verified Interested owners see follow-up ads while the committee decides
- verified Your principal sees which building clusters respond best
- verified Reports show proposals and appointments, not only views and taps
Deliverables you receive
inventory_2 Audiences built around building clusters, investor owners and committee-like contacts
inventory_2 A shareable guide and checklist on comparing strata managers and requesting quotes
inventory_2 Video and image ads explaining meetings, levies and repair requests simply
inventory_2 Short proposal-request forms recording building, lot count and agreement end date
inventory_2 Follow-up ads for guide readers, video viewers and info-pack downloaders
inventory_2 Fortnightly report linking ads to proposals requested and buildings appointed
Technical approach
The mechanics behind Meta Ads for strata and body corporate, explained plainly.
Radius targeting around buildings
Because owners live in specific buildings, we use tight location circles around the ones you want. We exclude areas you cannot service so nobody clicks and finds you do not work there.
Form fields that sort real leads
Building name, lot count and agreement end date separate serious committee leads from curious tappers. Optional fields stay short because people fill them in on a phone while still at the building.
Long-cycle follow-up tracking
Because tenders take months, we keep audiences open for guide readers and video viewers for longer than a usual retail campaign, and refresh the creative so owners are not shown the same ad over and over.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social ads build awareness and generate proposals slowly, so judge them over a full meeting cycle.
Days 1 to 14
Audiences, guide and first ads are built and approved. Ads start with a small budget, and we confirm that leads reach your team at once and tracking is recording them.
Weeks 3 to 8
Weak audiences and ads are dropped, follow-up ads begin and the guide is tested against shorter versions. You report back on which proposal requests come from real committees.
Months 3 to 6 and beyond
Creative is refreshed around meeting season, and budget favors the building clusters that bring proposals. We do not guarantee lead numbers or appointments, since tender timing is outside anyone's control.
Other Strata and Body Corporate marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Do social ads work for strata and body corporate management? expand_more
They can, because owners are on social media even when they are not searching for managers. They work by planting your name and a useful guide before a committee acts. They do not replace search for buildings that are already shopping.
Who sees these ads, owners or committee members? expand_more
Both, since we cannot tell who sits on a strata committee. The guide and checklist suit either, and an owner who finds them useful often passes them to the chairperson.
Can you target a specific building? expand_more
We can aim at the area around a strata building, not at its committee by name. Radius targeting reaches residents nearby, and we explain plainly that this reaches people near the building rather than named individuals.
What offer works best for a body corporate manager? expand_more
A no-pressure management proposal for the building, plus a free guide on comparing managers. Your principal decides what to commit to, including any fee estimate. We keep wording calm and avoid pushing.
How do ads avoid sounding like a sales pitch to committees? expand_more
We lead with useful explanations of meetings, budgets and repairs, show real people and make modest claims. Volunteers on a body corporate committee distrust pressure, so the tone stays factual and the offer stays small.
What are follow-up ads in strata management marketing? expand_more
They are ads shown to people who already watched a video or opened the guide, carrying a reference, a sample summary or a proposal button. They keep your name visible through the months a committee takes to decide.
Can Meta ads reach developers for new buildings? expand_more
Only partly. Developers are a small group better reached through search and direct contact. We may use ads to reach owners in new buildings who will soon vote on whether to keep the developer's manager.
Ready to get more from Strata and Body Corporate Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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